Advertising Automotive Products In Latin America
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Advertising Automotive Products In Latin America
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Author :
language : en
Publisher:
Release Date : 1927
Advertising Automotive Products In Latin America written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1927 with Advertising categories.
Mercedes Benz S Marketing Strategy In Mexico
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Author : Joannis Paul Schweres
language : en
Publisher:
Release Date : 2015-01-19
Mercedes Benz S Marketing Strategy In Mexico written by Joannis Paul Schweres and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-19 with categories.
Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, EGADE Business School, language: English, abstract: The automobile industry is famous for being ahead of the curve in most areas. Automotive companies cannot rely on a one-time announcement or word-of-mouth chatter to keep a steady stream to customers. These companies have to have well developed advertising strategies in their marketing processes, in order to sustain a profitable growth in all the markets they serve throughout the world. Mercedes-Benz (MB) is a German high-class automobile company. Its products stand for luxury, reliability and dependability. The company belongs to the multinational division of the German manufacturer Daimler AG and has its headquarters in Stuttgart, Baden-Wurttemberg, Germany. The company has 274,616 employees and gained a profit of 10,887 billion U.S. dollar with revenue of 147,257 billion U.S. dollars. Mexico is very important for the company's North American strategy, which can be proved by the fact that Mercedes-Benz produces its cars in Monterrey, Nuevo Leon, Mexico. According to the McKinsey Global Media Report 2013 Latin America provided the highest growth in expenditure for advertising, in 2012 the increase was 13.3 percent. The increasing investments of automotive companies are a reason for it - in 2011 the industry expanded its expenditures in advertising by 101 percent. A critical analysis of the MB's marketing strategy in Mexico is the purpose of this research paper. Since we are not able to cover all aspects of the marketing of MB due to the limitation of 10 to 15 pages for this paper, the study will be focusing on the following areas: sponsoring, social media, TV advertisements and magazine commercials. Thus, other areas of marketing like brand management or viral marketing will not be addressed. The products and services the company offers in Mexico will be men"
Marketing In Latin America And The Caribbean
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Author : Joseann Knight
language : en
Publisher: Routledge
Release Date : 2022-03-17
Marketing In Latin America And The Caribbean written by Joseann Knight and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-17 with Business & Economics categories.
Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean. The book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, considering strategic alliances, global expansion and supply chain management. The work also captures the competitive strategies used by indigenous firms to drive regional and global expansion in the face of sometimes turbulent marketing environments: several of the cases in the book encourage student readers to assess the impact of the COVID-19 pandemic on the strategies and futures of Latin American and Caribbean firms. Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, Marketing Management and Strategy. It will also be of use to academic faculty seeking classroom material that captures authentic Latin American and Caribbean marketing realities. The work is supplemented by detailed Teaching Notes for each chapter, available online for instructors.
Advertising Automotive Products In Australia Japan And Islands Of The Pacific
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Author : James Andrew Gregg Pennington
language : en
Publisher:
Release Date : 1928
Advertising Automotive Products In Australia Japan And Islands Of The Pacific written by James Andrew Gregg Pennington and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1928 with Advertising categories.
Advertising Automotive Products In Africa
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Author :
language : en
Publisher:
Release Date : 1927
Advertising Automotive Products In Africa written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1927 with Advertising categories.
Advertising Automotive Products In Europe
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Author :
language : en
Publisher:
Release Date : 1927
Advertising Automotive Products In Europe written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1927 with Advertising categories.
International Commerce
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Author :
language : en
Publisher:
Release Date : 1967
International Commerce written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Consular reports categories.
Catalogue Of The Public Documents Of The Congress And Of All Departments Of The Government Of The United States For The Period From To
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Author : United States. Superintendent of Documents
language : en
Publisher:
Release Date :
Catalogue Of The Public Documents Of The Congress And Of All Departments Of The Government Of The United States For The Period From To written by United States. Superintendent of Documents and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Government publications categories.
Foreign Commerce Weekly
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Author : United States. Department of Commerce
language : en
Publisher:
Release Date : 1943
Foreign Commerce Weekly written by United States. Department of Commerce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1943 with United States categories.
The United States Department Of Commerce Publications Catalog And Index Supplement
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Author : United States. Dept. of Commerce
language : en
Publisher:
Release Date : 1952
The United States Department Of Commerce Publications Catalog And Index Supplement written by United States. Dept. of Commerce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1952 with Commerce categories.