Advertising Campaign Planning
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Advertising Campaign Planning
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Author : Jim Avery
language : en
Publisher:
Release Date : 1993
Advertising Campaign Planning written by Jim Avery and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Advertising Campaign Planning
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Author : Jim Avery
language : en
Publisher:
Release Date : 1997
Advertising Campaign Planning written by Jim Avery and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Advertising campaigns categories.
This book is intended for anyone who wants to know how to write a marketing plan.
Advertising Media Planning
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Author : Larry D. Kelley
language : en
Publisher: Routledge
Release Date : 2015-03-27
Advertising Media Planning written by Larry D. Kelley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-27 with Business & Economics categories.
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today Evaluating media vehicles, filled with up-to-date examples Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media Increased coverage of communication planning Added focus on the importance of media strategy early on in the book Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.
Advertising Campaign Planning
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Author : JIM. AVERY
language : en
Publisher:
Release Date :
Advertising Campaign Planning written by JIM. AVERY and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The Anatomy Of Advertising Campaign Planning
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Author : Mark Wiseman
language : en
Publisher:
Release Date : 1942
The Anatomy Of Advertising Campaign Planning written by Mark Wiseman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1942 with Advertising categories.
Advertising Media Planning
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Author : Larry D. Kelley
language : en
Publisher: M.E. Sharpe
Release Date : 2008
Advertising Media Planning written by Larry D. Kelley and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Advertising
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Author : SHARMA, SANGEETA
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2021-08-01
Advertising written by SHARMA, SANGEETA and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-01 with Business & Economics categories.
Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, data analytics, and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning, and nuances of advertising in each media source. Divided into five parts, the text covers advertising basics, advertising research and strategy, creativity and advertising, advertising media, and integrated marketing communications. The book describes how to develop and execute an effective advertising campaign by understanding consumers' mindset and conducting advertising research. It also enables the reader to assess, review and modify an advertising campaign through case studies of several brands. The third edition of the book appropriately incorporates a chapter on 'Digital Marketing', and 'Rural Marketing' along with revamping and reorganising contents of book to enhance the learning process. KEY FEATURES • A large number of ads, current as well as from the past, are used to elucidate the concepts. • The text helps the reader analyze an ad copy and find its relevance to the product. • Case studies on popular brands are provided throughout the text to assist the reader in understanding the key elements of successful brand building. • The book is primarily intended to serve as a text for postgraduate students of management and the students pursuing various courses in advertising. TARGET AUDIENCE • MBA • PG Diploma in Advertising & PR • PG Certificate Programme—Sales & Marketing Communication
Strategic Advertising Campaigns
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Author : Don E. Schultz
language : en
Publisher:
Release Date : 1984
Strategic Advertising Campaigns written by Don E. Schultz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Advertising categories.
Advertising Media Planning
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Author : Larry D. Kelley
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-30
Advertising Media Planning written by Larry D. Kelley and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-30 with Business & Economics categories.
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: • An emphasis throughout on digital and global media planning • New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media • New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia • Discussion questions to foster engagement and understanding A highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.
Strategic Advertising Campaigns
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Author : Don E. Schultz
language : en
Publisher: Contemporary Books
Release Date : 1995
Strategic Advertising Campaigns written by Don E. Schultz and has been published by Contemporary Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Advertising campaigns categories.
This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation copyright Book News, Inc. Portland, Or.