Strategic Advertising Campaigns
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Strategic Advertising Campaigns
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Author : Don E. Schultz
language : en
Publisher: Contemporary Books
Release Date : 1995
Strategic Advertising Campaigns written by Don E. Schultz and has been published by Contemporary Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Advertising campaigns categories.
This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation copyright Book News, Inc. Portland, Or.
Strategic Advertising Campaigns
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Author : Don E. Schultz
language : en
Publisher:
Release Date : 1984
Strategic Advertising Campaigns written by Don E. Schultz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Advertising categories.
Strategic Advertising Campaigns
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Author : Don E. Schultz
language : en
Publisher:
Release Date : 1990
Strategic Advertising Campaigns written by Don E. Schultz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Advertising campaigns categories.
Reach customers and prospects effectively with this comprehensive and strategic approach to planning and building campaigns. Offers new approaches to success for an era in which traditional approaches to the marketplace no longer work. Provides insights on how to: -- Acquire and use data on customer wants, needs, and responses-- Get the most from new budgeting methods-- Mix and match promotional techniques to maximize sales of new products and revive sales of older, declining products
Strategic Advertising Campaigns
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Author : Don Schultz
language : en
Publisher:
Release Date : 2001-01-01
Strategic Advertising Campaigns written by Don Schultz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01-01 with categories.
Strategic Advertising Campaigns
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Author : Don E. Schultz
language : en
Publisher: National Textbook Company
Release Date : 1979
Strategic Advertising Campaigns written by Don E. Schultz and has been published by National Textbook Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Advertising campaigns categories.
Strategic Brand Communication Campaigns
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Author : Don E. Schultz
language : en
Publisher: McGraw-Hill Companies
Release Date : 1999
Strategic Brand Communication Campaigns written by Don E. Schultz and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Advertising categories.
This new and revised edition of Strategic Advertising Campaigns provides a thorough review of the fundamentals of formulating and implementing comprehensive brand communication campaigns. It includes graphs, flow charts and illustrations throughout.
The Blueprint For Strategic Advertising
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Author : Margo Berman
language : en
Publisher: Routledge
Release Date : 2016-07-01
The Blueprint For Strategic Advertising written by Margo Berman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-01 with Business & Economics categories.
The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.
Advertising Campaign Strategy
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Author : Donald Parente
language : en
Publisher:
Release Date : 1996
Advertising Campaign Strategy written by Donald Parente and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Advertising categories.
Written by a team of exceptionally creative advertising professors, this textbook not only illustrates what effective ad campaigns are but it also illustrates how to successfully execute them. The text outlines a comprehensive, detailed, start-to-finish campaign guide.
Advertising Campaign Planning
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Author : Jim Avery
language : en
Publisher:
Release Date : 1993
Advertising Campaign Planning written by Jim Avery and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Strategic Advertising Management
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Author : Larry Percy
language : en
Publisher: Oxford University Press
Release Date : 2016
Strategic Advertising Management written by Larry Percy and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Advertising categories.
The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.