Advertising Communications And Promotion Management
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Advertising Communications And Promotion Management
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Author : John R. Rossiter
language : en
Publisher:
Release Date : 1998
Advertising Communications And Promotion Management written by John R. Rossiter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Advertising categories.
This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.
Advertising And Promotion Management
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Author : John R. Rossiter
language : en
Publisher:
Release Date : 1997
Advertising And Promotion Management written by John R. Rossiter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.
Instructor S Manual To Accompany Advertising Communications And Promotion Management
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Author : John R. Rossiter
language : en
Publisher:
Release Date : 1997-03
Instructor S Manual To Accompany Advertising Communications And Promotion Management written by John R. Rossiter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-03 with categories.
This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.
Promotion Management Marketing Communications
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Author : Terence A. Shimp
language : en
Publisher:
Release Date : 1993
Promotion Management Marketing Communications written by Terence A. Shimp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Promotion Management And Marketing Communications
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Author : SPCK Publishing
language : en
Publisher:
Release Date : 1993
Promotion Management And Marketing Communications written by SPCK Publishing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Communication in marketing categories.
Promotion Management And Marketing Communications
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Author : Terence A. Shimp
language : en
Publisher:
Release Date : 1989
Promotion Management And Marketing Communications written by Terence A. Shimp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Advertising categories.
Promotion Management Marketing Communications
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Author : Terence A. Shimp
language : en
Publisher:
Release Date : 1993-01
Promotion Management Marketing Communications written by Terence A. Shimp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-01 with Advertising categories.
Marketing Communication And Promotion
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Author : William G. Nickels
language : en
Publisher:
Release Date : 1980
Marketing Communication And Promotion written by William G. Nickels and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Comminication in marketing categories.
Advertising And Promotion Management
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Author : John R. Rossiter
language : en
Publisher: McGraw-Hill Companies
Release Date : 1987
Advertising And Promotion Management written by John R. Rossiter and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
Marketing Communications
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Author : Geraldine Bell
language : en
Publisher: Goodfellow Publishers Ltd
Release Date : 2017-09-30
Marketing Communications written by Geraldine Bell and has been published by Goodfellow Publishers Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-30 with Business & Economics categories.
Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.