Promotion Management And Marketing Communications
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Promotion Management Marketing Communications
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Author : Terence A. Shimp
language : en
Publisher:
Release Date : 1993
Promotion Management Marketing Communications written by Terence A. Shimp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Promotion Management And Marketing Communications
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Author : SPCK Publishing
language : en
Publisher:
Release Date : 1993
Promotion Management And Marketing Communications written by SPCK Publishing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Communication in marketing categories.
Promotion Management And Marketing Communications
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Author : Terence A. Shimp
language : en
Publisher:
Release Date : 1989
Promotion Management And Marketing Communications written by Terence A. Shimp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Advertising categories.
Promotion Management Marketing Communications
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Author : Terence A. Shimp
language : en
Publisher:
Release Date : 1993-01
Promotion Management Marketing Communications written by Terence A. Shimp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-01 with Advertising categories.
Advertising Communications And Promotion Management
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Author : John R. Rossiter
language : en
Publisher:
Release Date : 1998
Advertising Communications And Promotion Management written by John R. Rossiter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Advertising categories.
This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.
Instructor S Manual To Accompany Advertising Communications And Promotion Management
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Author : John R. Rossiter
language : en
Publisher:
Release Date : 1997-03
Instructor S Manual To Accompany Advertising Communications And Promotion Management written by John R. Rossiter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-03 with categories.
This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.
Marketing Communications Management
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Author : Paul Copley
language : en
Publisher: Routledge
Release Date : 2007-03-30
Marketing Communications Management written by Paul Copley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-30 with Business & Economics categories.
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.
Dictionary Of Marketing Communications
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Author : Norman A. P. Govoni
language : en
Publisher: SAGE
Release Date : 2004
Dictionary Of Marketing Communications written by Norman A. P. Govoni and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Marketing Communications
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Author : Geraldine Bell
language : en
Publisher: Goodfellow Publishers Ltd
Release Date : 2017-09-30
Marketing Communications written by Geraldine Bell and has been published by Goodfellow Publishers Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-30 with Business & Economics categories.
Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.
Integrated Marketing Communications
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Author : Philip J. Kitchen
language : en
Publisher: Psychology Press
Release Date : 2004
Integrated Marketing Communications written by Philip J. Kitchen and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.