Marketing Communications Management
DOWNLOAD eBooks
Download Marketing Communications Management PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Marketing Communications Management book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Marketing Communications Management
DOWNLOAD eBooks
Author : Paul Copley
language : en
Publisher: Routledge
Release Date : 2007-03-30
Marketing Communications Management written by Paul Copley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-30 with Business & Economics categories.
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.
Marketing Communication
DOWNLOAD eBooks
Author : Richard J. Varey
language : en
Publisher: Psychology Press
Release Date : 2002
Marketing Communication written by Richard J. Varey and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Communication in marketing categories.
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.
Marketing Communications Management
DOWNLOAD eBooks
Author : Paul Copley
language : en
Publisher:
Release Date : 2014
Marketing Communications Management written by Paul Copley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with BUSINESS & ECONOMICS categories.
Marketing Communications Management
DOWNLOAD eBooks
Author : Ludi Koekemoer
language : en
Publisher:
Release Date : 1987
Marketing Communications Management written by Ludi Koekemoer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Advertising categories.
The Executor Of Integrated Marketing Communications Strategy Marcom Manager S Working Model
DOWNLOAD eBooks
Author : Kwang-Yong Shin
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-04
The Executor Of Integrated Marketing Communications Strategy Marcom Manager S Working Model written by Kwang-Yong Shin and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-04 with Business & Economics categories.
The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.
Marketing Communication
DOWNLOAD eBooks
Author : Richard Varey
language : en
Publisher: Routledge
Release Date : 2002-09-11
Marketing Communication written by Richard Varey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-11 with Business & Economics categories.
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building. Providing a contemporary examination of marketing as a social process, author Varey focuses on a planned, integrated marketing communication programme. He combines a managerial perspective with current communication and marketing theory, to develop a contemporary set of principles, incorporating such recent developments as e-communication and new media. It investigates the issues of: organizing and locating marketing in a business corporation management responsibility for planning and decision making the role of the marketing communication manager in contemporary society. With a good balance of theory and practice and UK and European case studies, this noteworthy book covers a range of issues of significance to both the public and private sectors, and large, medium and small businesses.
Marketing Communication Management
DOWNLOAD eBooks
Author : Otto Ottesen
language : en
Publisher:
Release Date : 2001
Marketing Communication Management written by Otto Ottesen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Advertising And Communication Management
DOWNLOAD eBooks
Author : Michael L. Ray
language : en
Publisher: Prentice Hall
Release Date : 1981
Advertising And Communication Management written by Michael L. Ray and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Business & Economics categories.
Marketing Management And Communications In The Public Sector
DOWNLOAD eBooks
Author : Martial Pasquier
language : en
Publisher: Routledge
Release Date : 2017-08-18
Marketing Management And Communications In The Public Sector written by Martial Pasquier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-18 with Business & Economics categories.
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Promotion Management Marketing Communications
DOWNLOAD eBooks
Author : Terence A. Shimp
language : en
Publisher:
Release Date : 1993
Promotion Management Marketing Communications written by Terence A. Shimp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.