The Executor Of Integrated Marketing Communications Strategy Marcom Manager S Working Model
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The Executor Of Integrated Marketing Communications Strategy Marcom Manager S Working Model
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Author : Kwang-Yong Shin
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-04
The Executor Of Integrated Marketing Communications Strategy Marcom Manager S Working Model written by Kwang-Yong Shin and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-04 with Business & Economics categories.
The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.
Measuring Marketing And Brand Communications Performance
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Author : Elenica Pjero
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2020-02-18
Measuring Marketing And Brand Communications Performance written by Elenica Pjero and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-18 with Business & Economics categories.
Under the contemporary business conditions of hyper-competition, incessant change and pressure for growth and profitability, better management of marketing budgets has become an imperative for companies. In addition, properly monitoring and measuring marketing and brand communication strategies and tactics has become a critical factor for success across the geographic and typological organisational spectrum. This book explores how appropriately applied management initiatives on marketing and brand communications, through defined and measured consumer-centred processes, can be more successful and provide significant marketing return on investment (ROI). Moreover, the notions, methods and approaches described here ultimately constitute the tools of developing, measuring and improving strategy design and implementation. In addition, they are linked to a number of wider business goals, such as increased customer basis, stronger customer relationships, cost control, increased consumer loyalty, and brand building. In this vein, the book proposes various means of generating greater returns from marketing and brand investments, maximising both their efficiency and effectiveness. This, in turn, allows for greater financial resources to be reinvested towards consumer and employee satisfaction, strengthening the stability and viability of the company.
Interrogating The Theory And Practice Of Communication For Social Change
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Author : Pradip Ninan Thomas
language : en
Publisher: Springer
Release Date : 2014-12-11
Interrogating The Theory And Practice Of Communication For Social Change written by Pradip Ninan Thomas and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-11 with Political Science categories.
A new addition to the Palgrave Studies in Communication for Social Change series, this book sets the stage for subsequent books by identifying and analysing the current gaps in the field. It critically reviews the theory, practice and strategies of Communication for Social Change in relation to occurring structures, policies and discourses.
Integrierte Unternehmens Und Markenkommunikation
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Author : Manfred Bruhn
language : de
Publisher: Schäffer-Poeschel
Release Date : 2014-10-20
Integrierte Unternehmens Und Markenkommunikation written by Manfred Bruhn and has been published by Schäffer-Poeschel this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-20 with Business & Economics categories.
In vielen Märkten drängt sich die Konkurrenz dicht an dicht. Wer seinem Produkt, seiner Marke, seinem Unternehmen in der Kakophonie von Zielgruppenansprachen erfolgreich Gehör verschaffen will, muss richtig kommunizieren können. Das Buch unterstützt Marketingverantwortliche bei der Analyse, Planung, Umsetzung und Kontrolle einer integrierten Kommunikation. Der Autor stellt die theoretischen Grundlagen und methodischen Konzepte vor und zeigt, worauf es in der Praxis ankommt. Rund 150 Schaubilder Viele Beispiele Erläuterungen und Definitionen Empirische Befunde aus Deutschland, Österreich und der Schweiz Die 6. Auflage wurde durchgehend aktualisiert und um die Einbindung von Web- 2.0 -Themen, speziell Kommunikation mit Social Media, ergänzt. Außerdem neu: ein umfangreicher Teil mit ausführlichen Fallstudien der Integrierten Kommunikation mit Beispielen u.a. aus den Bereichen Bank und Finanzdienstleistung, Energieversorgungsunternehmen und Luftfahrt.
Experiential Marketing
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Author : Shaz Smilansky
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-02-03
Experiential Marketing written by Shaz Smilansky and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-03 with Business & Economics categories.
Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing looks at the new experiential marketing era, which focuses on giving target audiences a fabulous brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, which are designed to bring brand personalities to life. This book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners, and marketing students.
Core Concepts Of Marketing
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Author : John J. Burnett
language : en
Publisher: Wiley
Release Date : 2003-06-12
Core Concepts Of Marketing written by John J. Burnett and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-12 with Business & Economics categories.
Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.
Introducing Marketing
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Author : John Burnett
language : en
Publisher: State University of New York Oer Services
Release Date : 2018-07-11
Introducing Marketing written by John Burnett and has been published by State University of New York Oer Services this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-11 with Business & Economics categories.
"Integrated Marketing" boxes illustrate how companies apply principles.
Guidebook On Public Private Partnership In Pharmacy
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Author : Asian Development Bank
language : en
Publisher: Asian Development Bank
Release Date : 2013-09-01
Guidebook On Public Private Partnership In Pharmacy written by Asian Development Bank and has been published by Asian Development Bank this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-01 with Medical categories.
The Asian Development Bank, along with the people and institutions of Asia and the Pacific and the rest of the world, believes in the strength of partnerships and collective action. At the core of this belief is a desire to initiate and develop partnerships that will help governments address health care needs of growing populations, particularly women and children. Public–private partnerships (PPPs) have evolved from this need to relate to one another and work together. Governments recognize that they cannot do the job alone, particularly in the health sector where new disease patterns and the impact of climate change demand innovative solutions, such as PPP in health programs and enterprises. This guidebook offers readers a guide for the development of a PPP in pharmacy services through six simple, customizable steps. It looks at pharmacy services as an important component of a well-rounded health care and hospital systems. Through sustainable PPP in pharmacy services, people will have access to safe, effective, and affordable medicines.
Nonprofit Marketing Best Practices
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Author : John J. Burnett
language : en
Publisher: John Wiley & Sons
Release Date : 2007-03-23
Nonprofit Marketing Best Practices written by John J. Burnett and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-23 with Business & Economics categories.
From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.
Minding Culture
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Author : Terri Janke
language : en
Publisher: WIPO
Release Date : 2003
Minding Culture written by Terri Janke and has been published by WIPO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Law categories.
"The World Intellectual Property Organization (WIPO) published on Monday, March 15, 2004, a collection of practical case studies on the use of the intellectual property sytsem by indigenous communities of Australia. It was written for WIPO by Terri Janke, an Australian lawyer, and a descendant of the Meriam people of the Torres Strait Islands, Australia."--