Core Concepts Of Marketing
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Core Concepts Of Marketing
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Author : John J. Burnett
language : en
Publisher: Wiley
Release Date : 2003-06-12
Core Concepts Of Marketing written by John J. Burnett and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-12 with Business & Economics categories.
Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.
Marketing
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Author : W. Pride
language : en
Publisher:
Release Date : 2008
Marketing written by W. Pride and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Marketing categories.
This Asia Pacific edition puts contemporary introductory marketing students on target with the answer to many marketing questions.
Marketing
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Author : Greg Elliot
language : en
Publisher:
Release Date : 2005-09-22
Marketing written by Greg Elliot and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09-22 with Marketing categories.
Marketing: Core Concepts and Applications, 1st Asia Pacific Edition - puts contemporary Introductory Marketing students on target! - How has marketing given a relatively new product like Red Bull "its wings"? - Can a marketing campaign shape your perception of a typical Volvo driver? - How did Virgin Mobile target the highly competitive text messaging market? - How will Apple maintain a competitive marketing edge with its iPod technology? - Which elements of marketing strategy are most effective in the games console war between XBox, Gamecube , and Playstation? - How has marketing transformed "New Zealand Natural" from being a small ice creamery to a popular international franchise? - Can marketing be blamed for childhood obesity? The answers to these and many other marketing questions can be found in this text! KEY FEATURES 16 chapters - ideal for the 12 to 13 week teaching Semester A balanced coverage of the marketing of both products and services Emphasis on both small to medium sized enterprises and larger multinational corporations in the Asia Pacific region Contemporary coverage of e-marketing, the triple bottom line, ethics/social responsibility, customer relationship management, and international, government, and not for profit marketing Based on the best selling text in the US market by Pride and Ferrell Visual concept maps at the start of each chapter explain to students exactly where they are in the marketing process "Are you on Target?" self check questions throughout the chapter for student self assessment, with answers provided at the back of the text Marketing Plan Appendix guides students step by step in preparing their own marketing plan Accompanying local video cases and activities for instructors Comprehensive text website (www.johnwiley.com.au/highered/pridecore) including Wiley Web Q (interactive quizzing for student self assessment), and Marketing at Work articles Innovative Wiley myTutes allow for portable student revision and preparation for exams - key marketing concepts can be listened to on iPods , mobile phones, or computers !
Marketing
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Author : W. Pride
language : en
Publisher: John Wiley & Sons Australia
Release Date : 2007-01-01
Marketing written by W. Pride and has been published by John Wiley & Sons Australia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-01 with Marketing categories.
Marketing Core Concepts and Applications, 2nd Asia-Pacific Edition - continuing to put Introductory Marketing students on target! - Exactly who are \'tweens\', generation X, generation Y and baby boomers and how can marketers cater for their ever-changing needs? - What marketing opportunities are presented by online social networking sites such as MySpace and YouTube? - Why are Woolworths and Coles shelves increasingly being stocked with their own brands? - Are mobile phone companies targeting children in their marketing? - How has Pumpkin Patch grown from being a single retail outlet in New Zealand into Australasia\'s leading children\'s fashion brand? - Why are widescreen televisions a goldmine for electronics retailers? The answers to these marketing questions, and many more, are contained in this textbook! KEY FEATURES Written by the same author team that delivered the best-selling first edition Thoroughly updated and revised cases, facts and figures 16 chapters - ideal for the 12-13 week teaching semester Balanced coverage of both small-to-medium sized enterprises and larger multinational corporations operating in the Asia-Pacific region Contemporary treatment of e-marketing, triple bottom line, ethics/social responsibility, customer relationship management, and international, government and not-for-profit marketing issues Comprehensive coverage of the marketing of both goods and services Concept map at the start of each chapter visually clarifies for students exactly where they are in the marketing process Are you on target? self-check questions within each chapter aid student self-assessment (answers are provided at the back of the book) Sample marketing plan and marketing plan worksheets included as appendices Comprehensive and innovative accompanying lecturer and student resources
Key Concepts In Marketing
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Author : Jim Blythe
language : en
Publisher: SAGE
Release Date : 2009-02-16
Key Concepts In Marketing written by Jim Blythe and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-16 with Business & Economics categories.
`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal Lecturer, Glamorgan Business School The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image. Each entries features: - Useful definition box - Summary of the concept - A broader discussion - Examples and illustrations - Key literature references This extremely readable and accessible format provides the reader a wealth of information at their fingertips, and provides a valuable reference to any student of marketing. The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Marketing
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Author : Pride Pride
language : en
Publisher:
Release Date : 2006
Marketing written by Pride Pride and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Marketing categories.
A prefect complement to the text, it contains a wealth of resources including:- Chapter outline- Matching exercises- Multiple Choice questions/answers- True False questions/answers- Additional mini cases with questions/ answersThe study guide is available to be purchased as a stand-alone item, or packaged with the text.
Marketing Core Concepts
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Author : Assael
language : en
Publisher: Harcourt College Pub
Release Date : 1997-12-01
Marketing Core Concepts written by Assael and has been published by Harcourt College Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-12-01 with Business & Economics categories.
Marketing
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Author : William M. Pride
language : en
Publisher:
Release Date : 2007-12-01
Marketing written by William M. Pride and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-01 with categories.
Marketing
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Author :
language : en
Publisher:
Release Date : 2006
Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Marketing categories.
This Asia Pacific edition puts contemporary introductory marketing students on target! The answer to many marketing questions can be found in this text. Author Greg Elliot from Macquarie Uni, Rundle- Thiele from Griffith Uni, David Waller from Uni of Technology Sydney, and Angela Paladino from University of Melbourne, Vic.
Marketing In A Nutshell
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Author : Mike Meldrum
language : en
Publisher: Elsevier
Release Date : 2007-03-08
Marketing In A Nutshell written by Mike Meldrum and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-08 with Business & Economics categories.
Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors’ marketing know-how and expert insights accessible to all. Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques Credible and expert marketing insights from leading marketing consultants especially for non-specialists