Marketing Concepts And Cases
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Strategic Marketing
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Author : Russell Abratt
language : en
Publisher: Routledge
Release Date : 2018-07-04
Strategic Marketing written by Russell Abratt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-04 with Business & Economics categories.
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.
Marketing Concepts And Cases
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Author : Rajagopal
language : en
Publisher: New Age International
Release Date : 2000
Marketing Concepts And Cases written by Rajagopal and has been published by New Age International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Advertising categories.
In The Present Environment Of Increasing Global Competition, Marketing Has Emerged As The Key Factor In Any Commercial Enterprise. This Book Explains The Basic Principles, Strategies And Activities Involved In Marketing Management.Starting With The Fundamental Marketing Concepts, The Book Explains The Various Dimensions Of The Entire Marketing Management Process. It Then Discusses The Important Element Of Advertising With Reference To The Relevant Legal Provisions. Marketing Research Is Explained In Detail Along With Research Design And Mis. Analysis And Forecasting Of Consumer Behaviour Is Discussed Next, Followed By An Analysis Of Sales Management.Relevant Case Studies Drawn From The Indian Context Have Been Presented Throughout The Book To Illustrate The Basic Concepts And Strategies. Flow Charts And Diagrams Have Also Been Included For An Easier Grasp Of The Discussion.All These Features Make This Book An Excellent Text For Marketing Management Students. Professionals And Consultants Would Also Find It Very Useful.
Marketing Tourism And Hospitality
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Author : Richard George
language : en
Publisher: Springer Nature
Release Date : 2021-05-08
Marketing Tourism And Hospitality written by Richard George and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-08 with Business & Economics categories.
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
International And Global Marketing
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Author : Taylor W. Meloan
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1998
International And Global Marketing written by Taylor W. Meloan and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
This text is a combination of 32 readings and 10 cases. It's organization allows it to be easily used with Cateora, Czinkota, and Jeannet or it can be used on its own.
Modern Marketing Research
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Author : Fred M.. Feinberg
language : en
Publisher: Thomson South-Western
Release Date : 2013
Modern Marketing Research written by Fred M.. Feinberg and has been published by Thomson South-Western this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Marketing categories.
Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report. Making sense of complex marketing data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give you an in-depth perspective of marketing research and its applications in the real world.
Key Concepts In Marketing
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Author : Jim Blythe
language : en
Publisher: SAGE
Release Date : 2009-02-16
Key Concepts In Marketing written by Jim Blythe and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-16 with Business & Economics categories.
`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal Lecturer, Glamorgan Business School The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image. Each entries features: - Useful definition box - Summary of the concept - A broader discussion - Examples and illustrations - Key literature references This extremely readable and accessible format provides the reader a wealth of information at their fingertips, and provides a valuable reference to any student of marketing. The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Marketing Research
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Author : Donald R. Cooper
language : en
Publisher: Richard d Irwin
Release Date : 2006
Marketing Research written by Donald R. Cooper and has been published by Richard d Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Essentials Of Services Marketing
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Author : K. Douglas Hoffman
language : en
Publisher:
Release Date : 1997
Essentials Of Services Marketing written by K. Douglas Hoffman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Service industries categories.
The primary objective of (this book) is to provide instructional materials that not only introduce the student to the field of services marketing but also acquaint the student with specific customer service issues.... The (book first) concentrates on defining services marketing and providing the basic concepts that differentiate the marketing of services from the marketing of tangibles.... (It then discusses) topics that concern the management of the service encounter.... (The book also) focuses on customer satisfaction and service quality issues. Methods for tracking service failures and employee recovery efforts as well as customer retention strategies are also presented.... (The book concludes with) nine cases that illustrate the topics discussed throughout the book. -Pref.
Core Concepts Of Marketing
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Author : John J. Burnett
language : en
Publisher: Wiley
Release Date : 2003-06-12
Core Concepts Of Marketing written by John J. Burnett and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-12 with Business & Economics categories.
Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.