Advertising Ethics
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Advertising Ethics
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Author : Edward Spence
language : en
Publisher: Prentice Hall
Release Date : 2005
Advertising Ethics written by Edward Spence and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
. This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics. Chapter topics include ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the media, advertising and the community, truth in advertising, stereotyping and targeting, endorsements and testimonials, the ethics of time and space, ethical advertising, and more. For professionals in the advertising industry who would like a manual for informing professional practice on ethical theory and ethical issues in advertising.
Ethics In Advertising
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Author : Wally Snyder
language : en
Publisher: Taylor & Francis
Release Date : 2016-11-03
Ethics In Advertising written by Wally Snyder and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-03 with Business & Economics categories.
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.
Advertising Ethics An Oxymoron
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Author : Harald Blocher
language : en
Publisher: GRIN Verlag
Release Date : 2008-07-29
Advertising Ethics An Oxymoron written by Harald Blocher and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-29 with Business & Economics categories.
Bachelor Thesis from the year 2003 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, Northumbria University, language: English, abstract: Advertising as the most visible element of the marketing-mix is concerning its ethical dimension actually in the midst of controversary. The expression of “advertisng ethics” is nowadays a good example when being asked to name an oxymoron. This project therefore concentrates on ethics applied to the advertising profession. The ethical dimension of advertising and its impact on consumers in general as well as on children as a target group is the main focus of the study. The aim of the study will be reached through drawing attention to the two major philosophical theories applied to business as well as advertising, utilitarianism and deontology. In order to gain a fair understanding of the subject, advertising and its role in society are examined. Furthermore, the ethical issues in advertising are presented based on the so-called legal and moral discourse. Since the method of advertising to children actually raises a lot of controversial opinions, this part of the legal discourse is examined in more detail. Due to these controversies, a primary research has been executed, with the aim to collect three controversial opinions of institutions involved in the debate of ethics in advertising. The participants in this debate are industry, advertising agencies and the third point of view of a so-called opinion leader. The study closes with the discussion of research findings with reference to the literature review, followed by the overall conclusion.
Marketing Ethics Society
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Author : Lynne Eagle
language : en
Publisher: SAGE
Release Date : 2015-09-15
Marketing Ethics Society written by Lynne Eagle and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-15 with Business & Economics categories.
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.
The Role Of Ethics In Advertising And The Effects Of Social Media
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Author : Majed Almutairi
language : en
Publisher: GRIN Verlag
Release Date : 2014-07-09
The Role Of Ethics In Advertising And The Effects Of Social Media written by Majed Almutairi and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-09 with Business & Economics categories.
Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of Wisconsin-Milwaukee, course: Marketing Ethics, language: English, abstract: In this study, the examination revolves around three main issues which include ethics, advertising and social media effects. Ethics basically refers to moral principles which control an individual behavior with respect to activities carried out. Alternatively, advertising refers to method by which sellers communicate to buyers in the market. The study will look at ethics in advertising as a way to govern communication between buyers and sellers. In addition, the study will examine the effects of social media on ethics in advertising (Ibrahim, 2008). When talking about ethics in advertising, it refers to well defined principles upon which communication between buyers and sellers is governed. Therefore, this implies that ethic is classified as an important tool in the advertising industry. Advertising has many benefits; however, certain points employed don’t match the required ethical norms.
Ethical Claims In Advertising
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Author : Maike Dürk
language : en
Publisher: GRIN Verlag
Release Date : 2011-04-18
Ethical Claims In Advertising written by Maike Dürk and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-18 with Business & Economics categories.
Seminar paper from the year 2011 in the subject Business economics - Business Ethics, Corporate Ethics, Comenius University in Bratislava, course: Business Ethics, language: English, abstract: But what happens if the developed advertising campaign perfectly attracts the aimed target group but coincidentally discriminates a vulnerable group? Is it fine to make jokes based on elderly, printed on flyers which are thrown in every mailbox in the country? How should advertisers behave? This paper is going to examine some ethical claims and causes for thought in advertising ethics. It aims to assist advertisers in trying to behave as ethically as possible while struggling through the jungle of audience demands. In the first part some necessary theoretical definitions will be given. In the second and main part the ethical claims are described, subdivided in three key moral principles: Truthfulness, Dignity and Social Responsibility. In the last section an exemplary advertisement will be analyzed in order to show the work of seemingly ethics-unconscious advertisers.
Ethical Claims In Advertising
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Author : Maike Durk
language : en
Publisher: GRIN Verlag
Release Date : 2011-04
Ethical Claims In Advertising written by Maike Durk and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04 with categories.
Seminar paper from the year 2011 in the subject Business economics - Business Ethics, Corporate Ethics, Comenius University in Bratislava, course: Business Ethics, language: English, abstract: But what happens if the developed advertising campaign perfectly attracts the aimed target group but coincidentally discriminates a vulnerable group? Is it fine to make jokes based on elderly, printed on flyers which are thrown in every mailbox in the country? How should advertisers behave? This paper is going to examine some ethical claims and causes for thought in advertising ethics. It aims to assist advertisers in trying to behave as ethically as possible while struggling through the jungle of audience demands. In the first part some necessary theoretical definitions will be given. In the second and main part the ethical claims are described, subdivided in three key moral principles: Truthfulness, Dignity and Social Responsibility. In the last section an exemplary advertisement will be analyzed in order to show the work of seemingly ethics-unconscious advertisers.
The Sage Handbook Of Marketing Ethics
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Author : Lynne Eagle
language : en
Publisher: SAGE
Release Date : 2020-10-05
The Sage Handbook Of Marketing Ethics written by Lynne Eagle and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-05 with Business & Economics categories.
This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.
Handbook On Ethics And Marketing
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Author : Alexander Nill
language : en
Publisher: Edward Elgar Publishing
Release Date : 2015-06-29
Handbook On Ethics And Marketing written by Alexander Nill and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-29 with Business & Economics categories.
Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.
Advertising Ethics
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Author : Rafeal Mechlore
language : en
Publisher: Rose Publishing (CA)
Release Date : 2023-10-31
Advertising Ethics written by Rafeal Mechlore and has been published by Rose Publishing (CA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-31 with Business & Economics categories.
In today's rapidly evolving business landscape, the intersection of advertising and ethics has become a critical focal point. "Advertising Ethics: Balancing Business and Responsibility" is a thought-provoking exploration of the complex and dynamic relationship between the world of marketing and the moral obligations that come with it. This book delves deep into the ethical dimensions of advertising, offering a comprehensive understanding of the challenges and opportunities faced by businesses and marketers in maintaining a delicate balance between profit-driven objectives and social responsibility. Key Features: Ethical Dilemmas Unveiled: This book uncovers the ethical dilemmas that often arise in advertising practices. It scrutinizes real-world examples, shedding light on instances where businesses have strayed from ethical standards or, conversely, have excelled in their commitment to responsible advertising. Case Studies: "Advertising Ethics" offers a wide array of case studies from various industries, illustrating how companies have navigated the ethical maze of advertising. These cases provide valuable insights into the consequences of ethical decisions on a business's reputation and bottom line. Theoretical Framework: The book delves into the theoretical underpinnings of advertising ethics, exploring philosophical, sociological, and psychological theories that help shape ethical decisions in the field of advertising. Legal and Regulatory Considerations: It delves into the legal and regulatory aspects of advertising ethics, discussing the role of government agencies, industry self-regulation, and the implications of non-compliance. Consumer Perspective: "Advertising Ethics" also takes a closer look at how consumers perceive and respond to ethically responsible advertising. Understanding the consumer's point of view is crucial for businesses striving to build trust and loyalty. Practical Guidance: The book provides practical guidance for marketers, advertisers, and business leaders on how to integrate ethical considerations into their advertising strategies while maintaining profitability. Industry Trends: It discusses the latest trends and emerging best practices in the advertising industry, shedding light on how businesses are adapting to an era where ethical advertising is not just a choice but a necessity. "Advertising Ethics: Balancing Business and Responsibility" is an invaluable resource for anyone involved in the advertising industry or anyone interested in the evolving dynamics of business ethics. It invites readers to ponder the profound questions surrounding advertising's moral obligations while offering a roadmap for businesses to prosper while staying true to their values and societal responsibilities.