Advertising Ethics An Oxymoron
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Advertising Ethics An Oxymoron
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Author : Harald Blocher
language : en
Publisher: GRIN Verlag
Release Date : 2008-07-29
Advertising Ethics An Oxymoron written by Harald Blocher and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-29 with Business & Economics categories.
Bachelor Thesis from the year 2003 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, Northumbria University, language: English, abstract: Advertising as the most visible element of the marketing-mix is concerning its ethical dimension actually in the midst of controversary. The expression of “advertisng ethics” is nowadays a good example when being asked to name an oxymoron. This project therefore concentrates on ethics applied to the advertising profession. The ethical dimension of advertising and its impact on consumers in general as well as on children as a target group is the main focus of the study. The aim of the study will be reached through drawing attention to the two major philosophical theories applied to business as well as advertising, utilitarianism and deontology. In order to gain a fair understanding of the subject, advertising and its role in society are examined. Furthermore, the ethical issues in advertising are presented based on the so-called legal and moral discourse. Since the method of advertising to children actually raises a lot of controversial opinions, this part of the legal discourse is examined in more detail. Due to these controversies, a primary research has been executed, with the aim to collect three controversial opinions of institutions involved in the debate of ethics in advertising. The participants in this debate are industry, advertising agencies and the third point of view of a so-called opinion leader. The study closes with the discussion of research findings with reference to the literature review, followed by the overall conclusion.
Advertising Ethics
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Author : Edward Spence
language : en
Publisher: Prentice Hall
Release Date : 2005
Advertising Ethics written by Edward Spence and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
. This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics. Chapter topics include ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the media, advertising and the community, truth in advertising, stereotyping and targeting, endorsements and testimonials, the ethics of time and space, ethical advertising, and more. For professionals in the advertising industry who would like a manual for informing professional practice on ethical theory and ethical issues in advertising.
Political Communication Ethics
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Author : Robert E. Denton Jr.
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2000-05-30
Political Communication Ethics written by Robert E. Denton Jr. and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-05-30 with Political Science categories.
This essay collection examines ethical concerns related to the traditional areas of political communication, including campaigns, media, discourse, and advertising, as well as new technologies, including the Internet. In total, the collection provides one of the few volumes to examine political ethics from an academic perspective rather than from a moralistic or rule orientation. Bruce Gronbeck provides an assessment of presidential campaigns, arguing that ethical judgments of citizens are based on candidates' actions and motives, character, and competence. Ronald Lee explores the ethics of campaign discourse, and he charts the relationship between presidential candidates' projection of civic virtue and the political arrangements that dictate the course of the campaign itself. Steven Goldzwig and Patricia Sullivan examine what happens to discourse when the divide between the haves and have-nots translates into a local community disconnected from virtual politics. The nature, types, and impact of the growing use of hate speech in contemporary politics is explored by Rita Whillock, while Robert Denton investigates television as an instrument of governing and its impact on the nature of democracy. Gary Woodward looks at the ethics of political journalism, and Lynda Lee Kaid analyzes the ethical issues raised by political advertising in all forms. Clifford Jones looks at the impact of campaign finance rules on campaign communication strategy; Gary Selnow explores the ethics of politics on the Internet; and Robert Denton concludes by examining the relationship between constitutional authority and public morality. An important text for students as well as scholars investigating contemporary American politics.
Ethics And International Marketing Research Background And Challenges
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2005
Ethics And International Marketing Research Background And Challenges written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business ethics categories.
The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the e-book have been subjected to a rigorous review process by internationally renowned experts in the field.
Media Ethics
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Author : Clifford G. Christians
language : en
Publisher: Routledge
Release Date : 2012
Media Ethics written by Clifford G. Christians and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising categories.
Ethical Foundations and Perspectives part 1 News Chapter 1 Institutional Pressures 1. Fox News 2. Access to the Internet 3. Bankruptcy at the PhiladelphiaInquirer 4. The Wichita Experiment Chapter 2 Truthtelling 5. Obesity Epidemic 6. Al Jazeera 7. The Unabomber's Manifesto 8. Muhammad Cartoon Controversy Chapter 3 Reporters and Sources 19. WikiLeaks Website 10. Stolen Voice Mail 11. Covering the Middle East 12. Risky Foods 13. Watergate and Grand Jury Information Chapter 4 Social Justice 14. Crisis in Darfur 15. "A Hidden America: Children of the Mountains" 16. Sexism and World Cup Soccer 17. Ten Weeks at Wounded Knee Chapter 5 Invasion of Privacy 18. Facebook and Social Media Networks 19. The Controversial PATRIOT Act 20. Bloggers' Code of Ethics 21. A Prostitute on Page 12 22. Dead Body Photo 118 The Heart of the Matter in News Ethics part 2 Persuasion in Advertising Chapter 6 The Commercialization of Everyday Life 23. Is That an Ad? Are You Sure? 24. Prescription Drugs as Consumer Products 25. Shopping to Save the World 26. Consumer-Generated Content: An Ethical Dilemma? Chapter 7 Advertising in an Image-Based Culture 27. Making the Same Different: Branding 28. Stereotyping Attitude 29. Everyone Knows Her: the Unattainable Ideal 30. But She's Only 4! The Hypersexualization of Young Girls 31. Real Beauty: Responsible Images? 32. Animal Rights: Responsible Images? Chapter 8 The Media Are Commercial 33. Marketing U.S. Latinidad 34. Media Gatekeepers: "Sorry, no admittance" 35. Shocking: The Case for Due Diligence 36. Front Page for Sale: Advertising and Editorial Content 37. "How Did You Know"?: The Ethics of Behavioral Targeting Chapter 9 Advertising's Professional Culture 38." ... perhaps an absence of an ethics code"? 39. Ethical Vision: What Does It Mean to Serve a Client Well? 40. Kids Are Getting Older Younger: Advertising to Children 41. A Woman's Place is ...? 42. A Diverse Advertising Workplace: An Oxymoron? The Heart of the Matter in Advertising Ethics part 3 Persuasion and Public Relations Chapter 10 Public Communication 43. What Happened to Mr. Ethics? 44. Publicity and Justice 45. Friends of the Candidate 46. A Campaign Pioneer? Chapter 11 Telling the Truth in Organizational Settings 47. Private Issues, Public Apologies 48. Wal-Marting Across the Internet 49. Who's the Boss? 50. "This News Story Is Brought to You By ..." 51. Posting #Truth @Twitter Chapter 12 Conflicting Loyalties 52. New Clients 53. Indictments Indicate Corrupt Lobbying 54. Accelerated Recalls? 55. Tragedy at the Mine 56. Thank You for Smoking Chapter 13 The Demands of Social Responsibility 57. One for One: Helping Consumers Become Heroes 58. Celebrities Promote "Hope for Haiti Now" 59. Pepsi Challenged by Rumors 60. Swept Away in the Storm The Heart of the Matter in Public Relations Ethics part 4 Entertainment Chapter 14 Violence 61. Hear It, Feel It, Do It 62. Violence-Centered 63. Comics for Big Kids 64. They Play to Kill Chapter 15 Profits, Wealth, and Public Trust 65. Copyright Wars 66. Deep Trouble for Harry 67. Super Strip 68. Superman Walks Again 69. Duct Tape for Television Chapter 16 Media Scope and Depth 70. Reel History 71. They Call It Paradise 72. Tragedy Lite 73. SouthPark's 200th 74. Video Game Rage Chapter 17 Censorship 75. The Voice of America 76. Fencing the Net 77. Frontal Assault 78. Rescue Us The Heart of the Matter in Entertainment Ethics.
The Role Of Ethics In Advertising And The Effects Of Social Media
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Author : Majed Almutairi
language : en
Publisher: GRIN Verlag
Release Date : 2014-07-09
The Role Of Ethics In Advertising And The Effects Of Social Media written by Majed Almutairi and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-09 with Business & Economics categories.
Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of Wisconsin-Milwaukee, course: Marketing Ethics, language: English, abstract: In this study, the examination revolves around three main issues which include ethics, advertising and social media effects. Ethics basically refers to moral principles which control an individual behavior with respect to activities carried out. Alternatively, advertising refers to method by which sellers communicate to buyers in the market. The study will look at ethics in advertising as a way to govern communication between buyers and sellers. In addition, the study will examine the effects of social media on ethics in advertising (Ibrahim, 2008). When talking about ethics in advertising, it refers to well defined principles upon which communication between buyers and sellers is governed. Therefore, this implies that ethic is classified as an important tool in the advertising industry. Advertising has many benefits; however, certain points employed don’t match the required ethical norms.
Ethics In Advertising
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Author : Wally Snyder
language : en
Publisher: Taylor & Francis
Release Date : 2016-11-03
Ethics In Advertising written by Wally Snyder and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-03 with Business & Economics categories.
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.
Sage Brief Guide To Marketing Ethics
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Author : SAGE Publications
language : en
Publisher: SAGE
Release Date : 2012
Sage Brief Guide To Marketing Ethics written by SAGE Publications and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.
Ethics In Marketing
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Author : N. Craig Smith
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1996
Ethics In Marketing written by N. Craig Smith and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
The Evolution Of Integrated Marketing Communications
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Author : Don Schultz
language : en
Publisher: Routledge
Release Date : 2013-12-16
The Evolution Of Integrated Marketing Communications written by Don Schultz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-16 with Business & Economics categories.
This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.