Advertising On Cable
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Advertising On Cable
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Author : David Samuel Barr
language : en
Publisher: Prentice Hall
Release Date : 1985
Advertising On Cable written by David Samuel Barr and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
Media Promotion Marketing For Broadcasting Cable The Internet
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Author : Susan Tyler Eastman
language : en
Publisher: Taylor & Francis
Release Date : 2012-11-12
Media Promotion Marketing For Broadcasting Cable The Internet written by Susan Tyler Eastman and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Language Arts & Disciplines categories.
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Cable Advertising
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Author : Kensinger Jones
language : en
Publisher:
Release Date : 1986
Cable Advertising written by Kensinger Jones and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Cable television advertising categories.
Promotion And Marketing For Broadcasting And Cable
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Author : Susan Tyler Eastman
language : en
Publisher:
Release Date : 1999
Promotion And Marketing For Broadcasting And Cable written by Susan Tyler Eastman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.
Cable Tv Advertising
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Author : Rajeev Batra
language : en
Publisher: Praeger
Release Date : 1989-05-19
Cable Tv Advertising written by Rajeev Batra and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-05-19 with Business & Economics categories.
This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their belief that cable TV advertising has not lived up to its original promise because key players--system operators, programmers, and advertisers--still act as if cable TV is an alternative to traditional mass audience broadcast rather than a fundamentally new and unique medium. If the industry is to realize its promise, the contributors argue, it will happen only in light of a fundamental reassessment of its strategic position within the overall communications and information-technology environment. Taken together, the chapters presented here offer both new insights to industry professionals and new research ideas to students of cable communications. The chapters are organized into three sections around the themes of industry analysis, implications for advertisers, and new developments. In the first section, the editors present a strategic overview of cable TV advertising followed by an assessment of its current status and an examination of programming opportunities for cable network. The second group examines such issues as the television viewing environment, collecting ratings data for cable channels, and the relationship between program impact and advertising impact. Concluding chapters offer a look at new horizons in cable TV advertising, including in-home shopping programs and pay-per-view programming.
Cable An Advertiser S Guide To The New Electronic Media
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Author : Ronald B. Kaatz
language : en
Publisher: NTC/Contemporary Publishing Company
Release Date : 1982
Cable An Advertiser S Guide To The New Electronic Media written by Ronald B. Kaatz and has been published by NTC/Contemporary Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
Cable Television Advertising
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Author : Jack Myers
language : en
Publisher:
Release Date : 1990
Cable Television Advertising written by Jack Myers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Advertising categories.
Advertising In The Broadcast And Cable Media
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Author : Elizabeth J. Heighton
language : en
Publisher:
Release Date : 1984
Advertising In The Broadcast And Cable Media written by Elizabeth J. Heighton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
Cable Advertiser S Handbook
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Author : Ronald B. Kaatz
language : en
Publisher: N T C Business Books
Release Date : 1985
Cable Advertiser S Handbook written by Ronald B. Kaatz and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
Promotion And Marketing For Broadcasting Cable And The Web
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Author : Robert A. Klein
language : en
Publisher:
Release Date : 2002
Promotion And Marketing For Broadcasting Cable And The Web written by Robert A. Klein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Performing Arts categories.
Promotion & Marketing for Broadcasting, Cable and the Web has remained one of the only books about promotion for radio, TV, cable, and now the web. The latest edition of this highly-regarded textbook has been updated to encompass the enormous structural and economic changes in the industry since the early 90s. New emphasis is placed on the role of the World Wide Web and global marketing. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Among the topics covered in this text are: goals of promotion; research in promotion; on-air, print and web message design; radio promotion, TV network and station promotion and news campaigns; non-commercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing.