Promotion And Marketing For Broadcasting And Cable
DOWNLOAD eBooks
Download Promotion And Marketing For Broadcasting And Cable PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Promotion And Marketing For Broadcasting And Cable book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Media Promotion Marketing For Broadcasting Cable The Internet
DOWNLOAD eBooks
Author : Susan Tyler Eastman
language : en
Publisher: Taylor & Francis
Release Date : 2012-11-12
Media Promotion Marketing For Broadcasting Cable The Internet written by Susan Tyler Eastman and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Language Arts & Disciplines categories.
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Promotion And Marketing For Broadcasting And Cable
DOWNLOAD eBooks
Author : Susan Tyler Eastman
language : en
Publisher:
Release Date : 1999
Promotion And Marketing For Broadcasting And Cable written by Susan Tyler Eastman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Broadcasting categories.
Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.
Promotion And Marketing For Broadcasting Cable And The Web
DOWNLOAD eBooks
Author : Robert A. Klein
language : en
Publisher:
Release Date : 2002
Promotion And Marketing For Broadcasting Cable And The Web written by Robert A. Klein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Performing Arts categories.
Promotion & Marketing for Broadcasting, Cable and the Web has remained one of the only books about promotion for radio, TV, cable, and now the web. The latest edition of this highly-regarded textbook has been updated to encompass the enormous structural and economic changes in the industry since the early 90s. New emphasis is placed on the role of the World Wide Web and global marketing. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Among the topics covered in this text are: goals of promotion; research in promotion; on-air, print and web message design; radio promotion, TV network and station promotion and news campaigns; non-commercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing.
Promotion Marketing For Broadcasting Cable
DOWNLOAD eBooks
Author : Susan Tyler Eastman
language : en
Publisher: Waveland PressInc
Release Date : 1991-01-01
Promotion Marketing For Broadcasting Cable written by Susan Tyler Eastman and has been published by Waveland PressInc this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-01-01 with Broadcast advertising categories.
Strategies In Broadcast And Cable Promotion
DOWNLOAD eBooks
Author : Susan Tyler Eastman
language : en
Publisher:
Release Date : 1982
Strategies In Broadcast And Cable Promotion written by Susan Tyler Eastman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
Research In Media Promotion
DOWNLOAD eBooks
Author : Susan Tyler Eastman
language : en
Publisher: Routledge
Release Date : 2000-08
Research In Media Promotion written by Susan Tyler Eastman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-08 with Business & Economics categories.
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study. Research in Media Promotion serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.
Broadcast Advertising Promotion
DOWNLOAD eBooks
Author : Fred L. Bergendorff
language : en
Publisher: Hastings House Book Publishers
Release Date : 1983
Broadcast Advertising Promotion written by Fred L. Bergendorff and has been published by Hastings House Book Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.
Electronic Media Management Revised
DOWNLOAD eBooks
Author : Peter Pringle
language : en
Publisher: Taylor & Francis
Release Date : 2013-06-26
Electronic Media Management Revised written by Peter Pringle and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-26 with Language Arts & Disciplines categories.
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Electronic Media Management
DOWNLOAD eBooks
Author : Peter K. Pringle
language : en
Publisher: Routledge
Release Date : 2006
Electronic Media Management written by Peter K. Pringle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Technology & Engineering categories.
This edition features thorough discussions on the internet and emerging methods of distributing and receiving audio and video content, and reflects the latest information on broadcast and cable regulations and policies. it also includes a fresh batch of case studies and study questions. It also covers management theory, audience analysis, and broadcast promotion and marketing.
Research In Media Promotion
DOWNLOAD eBooks
Author : Susan Tyler Eastman
language : en
Publisher: Routledge
Release Date : 2000-08-01
Research In Media Promotion written by Susan Tyler Eastman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-08-01 with Language Arts & Disciplines categories.
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study. Research in Media Promotion serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.