Broadcast Advertising Promotion
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Media Promotion Marketing For Broadcasting Cable The Internet
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Author : Susan Tyler Eastman
language : en
Publisher: CRC Press
Release Date : 2012-11-12
Media Promotion Marketing For Broadcasting Cable The Internet written by Susan Tyler Eastman and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Language Arts & Disciplines categories.
This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.
Promotion And Marketing For Broadcasting And Cable
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Author : Susan Tyler Eastman
language : en
Publisher:
Release Date : 1999
Promotion And Marketing For Broadcasting And Cable written by Susan Tyler Eastman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Broadcasting categories.
Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.
Broadcast Advertising Promotion
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Author : Fred L. Bergendorff
language : en
Publisher: Hastings House Book Publishers
Release Date : 1983
Broadcast Advertising Promotion written by Fred L. Bergendorff and has been published by Hastings House Book Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.
Research In Media Promotion
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Author : Susan Tyler Eastman
language : en
Publisher: Routledge
Release Date : 2000-08
Research In Media Promotion written by Susan Tyler Eastman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-08 with Business & Economics categories.
This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting.
Promotion And Marketing For Broadcasting Cable And The Web
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Author : Robert A. Klein
language : en
Publisher:
Release Date : 2002
Promotion And Marketing For Broadcasting Cable And The Web written by Robert A. Klein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Performing Arts categories.
Promotion & Marketing for Broadcasting, Cable and the Web has remained one of the only books about promotion for radio, TV, cable, and now the web. The latest edition of this highly-regarded textbook has been updated to encompass the enormous structural and economic changes in the industry since the early 90s. New emphasis is placed on the role of the World Wide Web and global marketing. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Among the topics covered in this text are: goals of promotion; research in promotion; on-air, print and web message design; radio promotion, TV network and station promotion and news campaigns; non-commercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing.
Broadcast Advertising And Promotion
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Author : Fred L. Bergendorff
language : en
Publisher:
Release Date : 1983
Broadcast Advertising And Promotion written by Fred L. Bergendorff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with categories.
Broadcast Advertising The Merchandising Of A Broadcast Advertising Campaign
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Author : National Broadcasting Company
language : en
Publisher:
Release Date : 1930
Broadcast Advertising The Merchandising Of A Broadcast Advertising Campaign written by National Broadcasting Company and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1930 with Advertising categories.
Television Brandcasting
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Author : Jennifer Gillan
language : en
Publisher: Routledge
Release Date : 2014-11-20
Television Brandcasting written by Jennifer Gillan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-20 with Language Arts & Disciplines categories.
Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family’s parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television’s role in the expansion of a brand-centric U.S. culture.
The Cap Code
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Author : Committee of Advertising Practice (Great Britain)
language : en
Publisher:
Release Date : 2010-08-16
The Cap Code written by Committee of Advertising Practice (Great Britain) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-16 with Advertising categories.
The CAP code is recognised by Government, the Office of Fair Trading and the courts as the established means of consumer protection in non-broadcast media. All marketing communications, wherever they appear, must be legal, decent, honest and truthful. This code applies to all forms of marketing communications including: ads and advertorials in newspapers and magazines; posters and billboards; internet ads and paid search; cincema, video, DVD and Blu-ray adverts; sales promotions; marketing databases; brochures, leaflets, circulars and catalogues; emails; SMS text. The code is applied by the Advertising Standards Authority as the independent advertising regulator.
Fundamentals Of Advertising
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Author : John Wilmshurst
language : en
Publisher: Routledge
Release Date : 2010-02-17
Fundamentals Of Advertising written by John Wilmshurst and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-17 with Business & Economics categories.
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.