Advertising Substantiation
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Guidelines On Advertising Substantiation
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Author : United States. National Business Council for Consumer Affairs. Sub-Council on Advertising and Promotion
language : en
Publisher:
Release Date : 1972
Guidelines On Advertising Substantiation written by United States. National Business Council for Consumer Affairs. Sub-Council on Advertising and Promotion and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Advertising categories.
An Experimental Investigation Of Advertising Substantiation
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Author : Mary Jane Sheffet
language : en
Publisher:
Release Date : 1979
An Experimental Investigation Of Advertising Substantiation written by Mary Jane Sheffet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Advertising categories.
Advertising Claim Substantiation Handbook
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Author :
language : en
Publisher:
Release Date : 2017
Advertising Claim Substantiation Handbook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Advertising laws categories.
Guidelines On Advertising Substantiation
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Author : United States. National Business Council for Consumer Affairs. Sub-Council on Advertising and Promotion
language : en
Publisher:
Release Date : 1972
Guidelines On Advertising Substantiation written by United States. National Business Council for Consumer Affairs. Sub-Council on Advertising and Promotion and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Advertising categories.
Advertising Substantiation
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Author : Timothy J. Muris
language : en
Publisher:
Release Date : 1982
Advertising Substantiation written by Timothy J. Muris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with categories.
Readings In Advertising Claims Substantiation
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Author : Daniel M. Ennis
language : en
Publisher: Institute for Perception
Release Date : 2016-06-01
Readings In Advertising Claims Substantiation written by Daniel M. Ennis and has been published by Institute for Perception this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-01 with Business & Economics categories.
Eight chapters exploring three topics crucial to making defensible claims Among the important topics in supporting advertising claims, there are three that have needed attention for the last decade. These three topics are testing for equivalence, testing for multiplicative claims, and accounting for no preference/difference in product testing. After reading this book, practitioners will have a reliable basis for making defensible and truthful advertising claims that can be backed up by competent science. Daniel M. Ennis and John M. Ennis use their combined expertise to guide readers to develop a technical background in the three areas that support advertising claims substantiation. If you are involved in providing technical support for claims, or refuting those of your competitors, you will need to know what is in this book.
Advertising Substantiation Program Television Sets
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Author : United States. Federal Trade Commission
language : en
Publisher:
Release Date : 1971
Advertising Substantiation Program Television Sets written by United States. Federal Trade Commission and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with categories.
The Federal Trade Commission Advertising Substantiation Program And Changes In The Content Of Advertising In Selected Industries
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Author : John Samuel Healey
language : en
Publisher:
Release Date : 1978
The Federal Trade Commission Advertising Substantiation Program And Changes In The Content Of Advertising In Selected Industries written by John Samuel Healey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Advertising categories.
Credible Information
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Author : Raymond D. Sauer
language : en
Publisher:
Release Date : 1985
Credible Information written by Raymond D. Sauer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Advertising categories.
Ftc Policy Statement Regarding Advertising Substantiation
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Author : United States. Federal Trade Commission
language : en
Publisher:
Release Date : 1987
Ftc Policy Statement Regarding Advertising Substantiation written by United States. Federal Trade Commission and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Deceptive advertising categories.