Guidelines On Advertising Substantiation
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Guidelines On Advertising Substantiation
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Author : United States. National Business Council for Consumer Affairs. Sub-Council on Advertising and Promotion
language : en
Publisher:
Release Date : 1972
Guidelines On Advertising Substantiation written by United States. National Business Council for Consumer Affairs. Sub-Council on Advertising and Promotion and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Advertising categories.
Guidelines On Advertising Substantiation
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Author : United States. National Business Council for Consumer Affairs. Sub-Council on Advertising and Promotion
language : en
Publisher:
Release Date : 1972
Guidelines On Advertising Substantiation written by United States. National Business Council for Consumer Affairs. Sub-Council on Advertising and Promotion and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Advertising categories.
Federal Trade Commission Ftc Policy Statement Regarding Advertising Substantiation
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Author :
language : en
Publisher:
Release Date :
Federal Trade Commission Ftc Policy Statement Regarding Advertising Substantiation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The Bureau of Consumer Protection (BCP) of the U.S. Federal Trade Commission (FTC) presents the full text of the "FTC Policy Statement Regarding Advertising Substantiation." This statement provides guidelines on the legal requirements of advertising substantiation, standards for prior substantiation, procedures for obtaining substantiation, and other discretionary factors of advertising substantiation.
Advertising Claim Substantiation Handbook
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Author :
language : en
Publisher:
Release Date : 2017
Advertising Claim Substantiation Handbook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Advertising laws categories.
Guidelines For The Evaluation Of Evidence Submitted In Substantiation Of Advertising Claims Mad By The Automotive Industry
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Author : Duane F. Dunlap, Robert D. Ervin
language : en
Publisher:
Release Date :
Guidelines For The Evaluation Of Evidence Submitted In Substantiation Of Advertising Claims Mad By The Automotive Industry written by Duane F. Dunlap, Robert D. Ervin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Readings In Advertising Claims Substantiation
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Author : Daniel M. Ennis
language : en
Publisher: Institute for Perception
Release Date : 2016-06-01
Readings In Advertising Claims Substantiation written by Daniel M. Ennis and has been published by Institute for Perception this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-01 with Business & Economics categories.
Eight chapters exploring three topics crucial to making defensible claims Among the important topics in supporting advertising claims, there are three that have needed attention for the last decade. These three topics are testing for equivalence, testing for multiplicative claims, and accounting for no preference/difference in product testing. After reading this book, practitioners will have a reliable basis for making defensible and truthful advertising claims that can be backed up by competent science. Daniel M. Ennis and John M. Ennis use their combined expertise to guide readers to develop a technical background in the three areas that support advertising claims substantiation. If you are involved in providing technical support for claims, or refuting those of your competitors, you will need to know what is in this book.
Practical Guide To Comparative Advertising
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Author : Ruth M. Corbin
language : en
Publisher: Academic Press
Release Date : 2018-11-22
Practical Guide To Comparative Advertising written by Ruth M. Corbin and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-22 with Technology & Engineering categories.
Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products
Dietary Supplements
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Author : United States. Federal Trade Commission. Bureau of Consumer Protection
language : en
Publisher:
Release Date : 1998
Dietary Supplements written by United States. Federal Trade Commission. Bureau of Consumer Protection and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Advertising categories.
Advertising Substantiation
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Author : Timothy J. Muris
language : en
Publisher:
Release Date : 1982
Advertising Substantiation written by Timothy J. Muris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with categories.
The Federal Trade Commission Advertising Substantiation Program And Changes In The Content Of Advertising In Selected Industries
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Author : John Samuel Healey
language : en
Publisher:
Release Date : 1978
The Federal Trade Commission Advertising Substantiation Program And Changes In The Content Of Advertising In Selected Industries written by John Samuel Healey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Advertising categories.