Ai Impacts In Digital Consumer Behavior
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Ai Impacts In Digital Consumer Behavior
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Author : Musiolik, Thomas Heinrich
language : en
Publisher: IGI Global
Release Date : 2024-03-04
Ai Impacts In Digital Consumer Behavior written by Musiolik, Thomas Heinrich and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-04 with Business & Economics categories.
In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences. This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented approach. It unveils a theoretical framework and the latest empirical research, providing scholars with a toolkit of concepts, theories, and analytical techniques. With a multidisciplinary focus on behavioral analysis, the book equips academic minds with the knowledge to navigate the challenges of the digital age. Furthermore, it addresses the ethical dimensions and ethic considerations associated with the accelerating pace of consumer behavior analysis, shedding light on the responsible use of AI technologies.
Ai Impacts In Digital Consumer Behavior
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Author : Thomas Heinrich Musiolik
language : en
Publisher:
Release Date : 2024
Ai Impacts In Digital Consumer Behavior written by Thomas Heinrich Musiolik and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with Artificial intelligence categories.
"This book delves into the intricacies of this intersection, exploring the transformative influence of AI on how businesses understand, analyze, and respond to the ever-evolving behavior of digital consumers"--
Innovative Computing
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Author : Jason C. Hung
language : en
Publisher: Springer
Release Date : 2023-01-19
Innovative Computing written by Jason C. Hung and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-19 with Computers categories.
This book comprises select proceedings of the 4th International Conference on Innovative Computing (IC 2021) focusing on cutting-edge research carried out in the areas of information technology, science, and engineering. Some of the themes covered in this book are cloud communications and networking, high performance computing, architecture for secure and interactive IoT, satellite communication, wearable network and system, infrastructure management, etc. The essays are written by leading international experts, making it a valuable resource for researchers and practicing engineers alike.
Enhancing And Predicting Digital Consumer Behavior With Ai
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Author : Musiolik, Thomas Heinrich
language : en
Publisher: IGI Global
Release Date : 2024-05-13
Enhancing And Predicting Digital Consumer Behavior With Ai written by Musiolik, Thomas Heinrich and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-13 with Business & Economics categories.
Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
Ai In Marketing Sales And Service
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Author : Peter Gentsch
language : en
Publisher: Springer
Release Date : 2018-10-22
Ai In Marketing Sales And Service written by Peter Gentsch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-22 with Computers categories.
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
Drivers And Barriers Of Consumer Behavior Regarding New Technologies And Digital Channels
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Author : Katja Wagner
language : en
Publisher: Springer Nature
Release Date : 2021-08-06
Drivers And Barriers Of Consumer Behavior Regarding New Technologies And Digital Channels written by Katja Wagner and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-06 with Business & Economics categories.
Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Community Resilience And Climate Change Challenges Pursuit Of Sustainable Development Goals Sdgs
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Author : Bhaumik, Amiya
language : en
Publisher: IGI Global
Release Date : 2024-12-02
Community Resilience And Climate Change Challenges Pursuit Of Sustainable Development Goals Sdgs written by Bhaumik, Amiya and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-02 with Science categories.
Communities around the world face an array of unprecedented challenges from climate change. From extreme weather events to biodiversity loss and resource scarcity, the impacts of climate change are far-reaching and multifaceted. Yet, amidst these challenges lies an opportunity for communities to build resilience and chart a path towards sustainable development. However, navigating this complex terrain requires actionable strategies, innovative approaches, and interdisciplinary collaboration. Community Resilience and Climate Change Challenges: Pursuit of Sustainable Development Goals (SDGs) emerges as a beacon of hope in addressing these pressing issues. By delving into the critical intersection of community resilience and the pursuit of SDGs, this book offers a comprehensive guide for empowering communities to adapt and thrive amidst climate uncertainties. Through a diverse range of practical strategies, case studies, and innovative approaches, it equips decision-makers, practitioners, and educators with the knowledge and tools needed to tackle the complex challenges of climate change and sustainable development.
Physical Health Mental Health And Human Well Being In The Age Of Ai
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Author : Wongmahesak, Kittisak
language : en
Publisher: IGI Global
Release Date : 2024-12-04
Physical Health Mental Health And Human Well Being In The Age Of Ai written by Wongmahesak, Kittisak and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-04 with Computers categories.
Amidst the complexities of modern life, the importance of human well-being in its various dimensions is a continual priority. As artificial intelligence (AI) becomes a key influence in nearly every facet of modern life, it raises essential questions about the current and future state of human health and well-being. While AI has the potential to revolutionize healthcare, enhance mental health support, and improve overall quality of life, it also presents challenges regarding privacy, ethical considerations, and the impact of automation on human relationships and mental health. Navigating these opportunities and concerns requires a balanced approach to ensure that technological advancements align with the holistic needs of individuals and communities. Physical Health, Mental Health, and Human Well-Being in the Age of AI explores the evolving landscape of health in a technology-driven world. Beyond healthcare, the book also examines the broader implications of AI on social well-being, environmental health, and the future of work and education. Through expert insights and empirical research from around the globe, this book provides invaluable knowledge for researchers and practitioners alike, and appeals to readers from a broad spectrum of disciplines.
Applied Ai And Humanoid Robotics For The Ultra Smart Cyberspace
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Author : Babulak, Eduard
language : en
Publisher: IGI Global
Release Date : 2024-06-04
Applied Ai And Humanoid Robotics For The Ultra Smart Cyberspace written by Babulak, Eduard and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-04 with Computers categories.
In the rapidly transforming landscape of fast-paced technology evolution, the fusion of artificial intelligence (AI) and humanoid robotics is set to redefine academia as we know it. From advancements in AI, humanoid robotics, nano and bio technologies, and smart medicine, the vision of an ultra-smart cyberspace is becoming a tangible reality. Yet, amid this transformative potential, scholars face a pressing challenge – how to navigate the complexities of these cutting-edge technologies to drive impactful research and innovation. Applied AI and Humanoid Robotics for the Ultra-Smart Cyberspace beckons scholars to harness the full potential of applied AI and humanoid robotics in academia. This book illuminates the most effective applications of these technologies across various disciplines such as industry, business, health, government, military, and critical cyber infrastructure. Through rigorously peer-reviewed chapters, the book addresses key issues, provides technical solutions, and guides future research directions, fostering a collaborative bridge between academia and industry.