Ai Innovation In Services Marketing

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Ai Innovation In Services Marketing

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Author : Correia, Ricardo
language : en
Publisher: IGI Global
Release Date : 2024-05-13

Ai Innovation In Services Marketing written by Correia, Ricardo and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-13 with Business & Economics categories.

The emergence of artificial intelligence (AI) has ushered in a transformative wave, disrupting trends and reshaping the landscape of services marketing. As businesses grapple with the interplay between evolving consumer behaviors and the progression of AI, a critical need emerges for a guide to navigate this complex terrain. The stakes are high, and the challenges are multifaceted – from redefining customer experiences to addressing ethical considerations in the age of automation. In response to these pressing issues, AI Innovation in Services Marketing stands out as a source of insight, unraveling the complexity surrounding the integration of AI in services marketing. This book endeavors to equip readers with an understanding of how AI is not just a tool but a force driving profound transformation in services marketing. Through a lens focused on real-world examples and insightful case studies, it illuminates the impact of AI on productivity and customer experiences. Beyond the transformative power, the book grapples with the ethical considerations that arise in the wake of AI adoption in services marketing. It seeks to guide both academics and practitioners, offering a resource to harness AI strategically, optimize services, and maintain a competitive edge in the global market.

Ai For Marketing And Product Innovation

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Author : A. K. Pradeep
language : en
Publisher: John Wiley & Sons
Release Date : 2018-12-06

Ai For Marketing And Product Innovation written by A. K. Pradeep and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-06 with Business & Economics categories.

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

Ai And Business And Innovation Research Understanding The Potential And Risks Of Ai For Modern Enterprises

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Author : Bahaaeddin Alareeni
language : en
Publisher: Springer Nature
Release Date : 2024-01-30

Ai And Business And Innovation Research Understanding The Potential And Risks Of Ai For Modern Enterprises written by Bahaaeddin Alareeni and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-30 with Technology & Engineering categories.

This book provides a comprehensive overview of the latest trends and developments in AI and business innovation research. In today's rapidly changing business environment, artificial intelligence (AI) has become an essential tool for innovation and growth. From marketing and customer service to supply chain management and product development, AI is transforming the way businesses operate, allowing them to make better decisions and achieve their goals faster and more efficiently than ever before. However, the integration of AI into business operations is not without its challenges and risks. There are concerns about data privacy, cybersecurity, and the potential for AI to disrupt traditional industries and displace workers. As a result, it is essential for business leaders and researchers to understand both the potential and risks of AI, and how it can be effectively leveraged for business innovation. This book explores the potential benefits of AI for modern enterprises, including how it can be used to enhance customer service, optimize supply chain management, and improve decision-making in a range of business contexts. It also examines the role of AI in product development, marketing, and sales, and how it can be used to drive innovation and growth. The book also examines the risks and challenges associated with the integration of AI into business operations. It explores the ethical and legal implications of AI, including issues related to data privacy and security, bias in algorithms, and the impact of AI on employment and the labor market. It also examines the role of government and policymakers in regulating AI and managing the risks associated with its integration into business operations. Overall, this book provides a comprehensive and balanced perspective on the potential and risks of AI for modern enterprises.

Ai In Digital Marketing And Advertising

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Author : Bernard Baah
language : en
Publisher: Independently Published
Release Date : 2024-02-13

Ai In Digital Marketing And Advertising written by Bernard Baah and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-13 with Business & Economics categories.

In today's rapidly evolving digital landscape, the intersection of artificial intelligence (AI) and marketing has become the new frontier for businesses seeking to stay ahead of the curve. "AI in Digital Marketing and Advertising: Navigating the New Frontier" offers a comprehensive guide to harnessing the power of AI to revolutionize marketing strategies and drive business growth. Written by Bernard Baah, CEO of Filly Coder (https: //fillycoder.com), a leading software development company at the forefront of AI innovation, this book delves into the transformative impact of AI on every aspect of the marketing and advertising ecosystem. From personalized customer experiences to data-driven insights, Bernard explores how AI is reshaping the way businesses connect with their audiences and drive results. Drawing on real-world examples and expert interviews, "AI in Digital Marketing and Advertising" provides practical insights and actionable strategies for leveraging AI in marketing campaigns, customer engagement, and brand storytelling. Discover how AI-powered tools can enhance targeting precision, optimize ad performance, and unlock new avenues of creativity and innovation in marketing content. Whether you're a marketing professional looking to stay ahead of the curve or a business leader seeking to unlock the full potential of AI, this book is your essential guide to navigating the new frontier of digital marketing and advertising. Explore the future of marketing with "AI in Digital Marketing and Advertising: Navigating the New Frontier" and embark on a journey of innovation, growth, and success in the digital age.

Balancing Automation And Human Interaction In Modern Marketing

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Author : Nair, Arjun J.
language : en
Publisher: IGI Global
Release Date : 2024-04-05

Balancing Automation And Human Interaction In Modern Marketing written by Nair, Arjun J. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-05 with Business & Economics categories.

In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.

Ai In Marketing Sales And Service

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Author : Peter Gentsch
language : en
Publisher: Springer
Release Date : 2018-10-22

Ai In Marketing Sales And Service written by Peter Gentsch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-22 with Business & Economics categories.

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.

Adoption And Implementation Of Ai In Customer Relationship Management

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Author : Singh, Surabhi
language : en
Publisher: IGI Global
Release Date : 2021-10-15

Adoption And Implementation Of Ai In Customer Relationship Management written by Singh, Surabhi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-15 with Business & Economics categories.

Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.

Ai Startup Strategy

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Author : Adhiguna Mahendra
language : en
Publisher: Apress
Release Date : 2023-10-27

Ai Startup Strategy written by Adhiguna Mahendra and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-27 with Business & Economics categories.

Gain exclusive access to the secrets to building an enterprise AI start-up. AI innovation helps with every aspect of the business, from the supply chain, marketing, and advertising, customer service, risk management, operations to security. Industries from different verticals have been adopting AI and get real business values out of it. This book guides you through each step, from defining the business need and business model, all the way to registering IP and calculating your AI start-up valuation. You see how to perform market and technology validation, perform lean AI R&D, design AI architecture, AI product development and operationalization. The book also cover building and managing an AI team, along with attracting and keeping business and developer users, Building an Enterprise AI start-up is hard because Enterprise AI is an effort to build applications to mimic human intelligence to solve business problems. Hence it has a different challenge from building traditional non-AI applications, such as scouting, recruiting and managing AI talents; designing the most cost-efficient and scalable Enterprise AI; or establishing the best practice to operationalize AI in production As we are in the dawn of the AI-first product wave, AI-powered products for enterprises will be created for many years to come and AI Startup Strategy is the one-stop guide for it. What You'll Learn Match customer’s expectation VS technical feasibility Justify business values and ROI for customers Review the best business models for high valuation enterprise AI start-ups Design an AI product that gives a satisfactory experience for the user Register and value AI IP Who This Book is For Startup Founders, Product Managers, Software Architects/Lead Engineers, Executives

Ai Powered Commerce

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Author : Andy Pandharikar
language : en
Publisher: Packt Publishing Ltd
Release Date : 2022-01-28

Ai Powered Commerce written by Andy Pandharikar and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-28 with Computers categories.

Learn how to use artificial intelligence for product and service innovation, including the diverse use cases of Commerce.AI Key FeaturesLearn how to integrate data and AI in your innovation workflowsUnlock insights into how various industries are using AI for innovationApply your knowledge to real innovation use cases like product strategy and market intelligenceBook Description Commerce.AI is a suite of artificial intelligence (AI) tools, trained on over a trillion data points, to help businesses build next-gen products and services. If you want to be the best business on the block, using AI is a must. Developers and analysts working with AI will be able to put their knowledge to work with this practical guide. You'll begin by learning the core themes of new product and service innovation, including how to identify market opportunities, come up with ideas, and predict trends. With plenty of use cases as reference, you'll learn how to apply AI for innovation, both programmatically and with Commerce.AI. You'll also find out how to analyze product and service data with tools such as GPT-J, Python pandas, Prophet, and TextBlob. As you progress, you'll explore the evolution of commerce in AI, including how top businesses today are using AI. You'll learn how Commerce.AI merges machine learning, product expertise, and big data to help businesses make more accurate decisions. Finally, you'll use the Commerce.AI suite for product ideation and analyzing market trends. By the end of this artificial intelligence book, you'll be able to strategize new product opportunities by using AI, and also have an understanding of how to use Commerce.AI for product ideation, trend analysis, and predictions. What you will learnFind out how machine learning can help you identify new market opportunitiesUnderstand how to use consumer data to create new products and servicesUse state-of-the-art AI frameworks and tools for data analysisLaunch, track, and improve products and services with AIRise above the competition with unparalleled insights from AITurn customer touchpoints into business winsGenerate high-conversion product and service copyWho this book is for This AI book is for AI developers, data scientists, data product managers, analysts, and consumer insights professionals. The book will guide you through the process of product and service innovation, no matter your pre-existing skillset.

Digital Transformation Of Sme Marketing Strategies

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Author : Riccardo Rialti
language : en
Publisher: Springer Nature
Release Date : 2023-10-02

Digital Transformation Of Sme Marketing Strategies written by Riccardo Rialti and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-02 with Business & Economics categories.

SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system both in developed and emerging countries, and are the main constituents of any global supply chain throughout the world. However, research on new 4.0 marketing strategies for this kind of businesses has been largely neglected. Extant literature mostly neglects, or fails to articulate the importance of emerging technology such as Big Data, Artificial Intelligence and VR/AR for SMEs. Building on that, this book reviews existing literature on innovation and new technology in marketing for SMEs, what they could do and should avoid. Then, presenting multiple case study from SMEs operating in diverse industries (fashion and design, food and wine, financial services), it develops a practical strategic framework that could be used by SMEs wishing to effectively innovate their marketing strategies in our contemporary digital era. It will be an essential resource for students and researchers of marketing, innovation and industry 4.0.