Ai The New Intelligence In Sales
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Ai The New Intelligence In Sales
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Author : Livia Rainsberger
language : en
Publisher: Springer Nature
Release Date : 2022-09-26
Ai The New Intelligence In Sales written by Livia Rainsberger and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-26 with Business & Economics categories.
This book offers sales managers a quick overview of the possible applications of artificial intelligence in sales and explains basic functionalities. What is behind terms such as Sales Automation, Sales AI Analytics, Sales Enablement, Conversational AI, Lead Intelligence, Dynamic Pricing, Sales Management Intelligence and many more? Where is the concrete potential for sales organizations? And how will AI change the work in sales? The author presents the AI tools available on the market today and their application and describes the advantages and disadvantages as well as the limits and possibilities using clear examples. Executives in marketing and sales as well as entrepreneurs and managing directors, especially in medium-sized companies, will receive answers to the most important questions and additionally concrete recommendations for action for the implementation in their own companies.
Ai For Sales
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Author : Chad Burmeister
language : en
Publisher:
Release Date : 2019-08-25
Ai For Sales written by Chad Burmeister and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-25 with categories.
AI for Sales, How Artificial Intelligence Is Changing Sales, exposes what is actually happening in the world of AI for Sales. As Jo�l Le Bon, Ph.D., says in the foreword, "in Sales, Time Kills Deals, in Modern Sales AI Kills Time!"
Ai For Marketing And Product Innovation
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Author : A. K. Pradeep
language : en
Publisher: John Wiley & Sons
Release Date : 2018-12-06
Ai For Marketing And Product Innovation written by A. K. Pradeep and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-06 with Business & Economics categories.
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.
Applied Artificial Intelligence
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Author : Professor Lewis Brown
language : en
Publisher:
Release Date : 2019-07-29
Applied Artificial Intelligence written by Professor Lewis Brown and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-29 with categories.
"Buy the paperback version of this book and get the kindle book version for free"Do you want to learn about new technologies to bring your business into the business of the 21st century? Artificial intelligence is proceeding forward to become the predominant element in human lives, whether businesses like it or not. Multinational companies have been able to leverage machine learning to gain insights into customer behavior and the intricacies of their own businesses to stay competitive and carry their businesses into the future. Standing toe-to-toe with these large companies may seem impossible with their huge data and staff resources, but artificial intelligence poises business leaders to level the playing field. Applied Artificial Intelligence teaches business leaders and data scientists how they can use intelligent technology to solve their business problems, scale AI technology to their business, use AI technology to train staff and develop leadership qualities, and keep up on the latest trends in IoT and business intelligence. The days of simply peddling a product and expecting a return are passed. The world of the modern day is characterized by information exchange, and this information exists in the form of data that need to be curated and analyzed. Businesses use data not only to make their businesses more competitive but literally to stay alive. Multinational businesses like Microsoft, Google, and Amazon are not giants in their industries because they developed sophisticated technologies and then stopped. These companies use data to stay competitive, and smaller companies will have to do the same if they expect to survive. Applied artificial intelligence refers to leveraging intelligent technology to increase the productivity of a business. This term acknowledges that artificial intelligence can be something abstract that computer scientists and data scientists experiment with in order to get a glimpse of our collective technological future, but it can also be a technology that has real practical aspects to businesses. The purpose of this book is to help the reader approach artificial intelligence pragmatically. The reader will be provided with strategies that other businesses use to integrate their data with smart technology. They will also be informed of the latest trends in business intelligence as well as given numerous examples of the many ways that businesses of every type are using machine learning to leverage profits. The idea that artificial intelligence is something scary that big, multinational companies use to do mysterious things with data is a viewpoint that is not helpful to any business owner. Artificial intelligence is shaping the future, and it is up to business leaders to recognize this and stay abreast of the latest trends and strategies. Would you like to know more?Scroll to the top of the page and select the buy now button.
Applied Artificial Intelligence
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Author : Adelyn yao
language : en
Publisher:
Release Date : 2019-06-09
Applied Artificial Intelligence written by Adelyn yao and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-09 with categories.
"Buy the paperback version of this book and get the kindle book version for free" Do you want to learn about new technologies to bring your business into the business of the 21st century? Artificial intelligence is proceeding forward to become the predominant element in human lives, whether businesses like it or not. Multinational companies have been able to leverage machine learning to gain insights into customer behavior and the intricacies of their own businesses to stay competitive and carry their businesses into the future. Standing toe-to-toe with these large companies may seem impossible with their huge data and staff resources, but artificial intelligence poises business leaders to level the playing field. Applied Artificial Intelligence teaches business leaders and data scientists how they can use intelligent technology to solve their business problems, scale AI technology to their business, use AI technology to train staff and develop leadership qualities, and keep up on the latest trends in IoT and business intelligence. The days of simply peddling a product and expecting a return are passed. The world of the modern day is characterized by information exchange, and this information exists in the form of data that need to be curated and analyzed. Businesses use data not only to make their businesses more competitive but literally to stay alive. Multinational businesses like Microsoft, Google, and Amazon are not giants in their industries because they developed sophisticated technologies and then stopped. These companies use data to stay competitive, and smaller companies will have to do the same if they expect to survive. Applied artificial intelligence refers to leveraging intelligent technology to increase the productivity of a business. This term acknowledges that artificial intelligence can be something abstract that computer scientists and data scientists experiment with in order to get a glimpse of our collective technological future, but it can also be a technology that has real practical aspects to businesses. The purpose of this book is to help the reader approach artificial intelligence pragmatically. The reader will be provided with strategies that other businesses use to integrate their data with smart technology. They will also be informed of the latest trends in business intelligence as well as given numerous examples of the many ways that businesses of every type are using machine learning to leverage profits. The idea that artificial intelligence is something scary that big, multinational companies use to do mysterious things with data is a viewpoint that is not helpful to any business owner. Artificial intelligence is shaping the future, and it is up to business leaders to recognize this and stay abreast of the latest trends and strategies. Would you like to know more? Scroll to the top of the page and select the buy now button.
Digital Transformation In Sales
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Author : Livia Rainsberger
language : en
Publisher:
Release Date : 2023
Digital Transformation In Sales written by Livia Rainsberger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
This book is a practical guide to the digital transformation of sales organizations. In 21 steps, it provides an overview of the state of the art technologies and digital sales tools and creates an understanding of what the digital transformation of sales is really about: Its primary driver is the modern customer, and he must always be kept in mind digitalization entire sales strategy. The sole use of technologies and the pure digitalization of processes are not enough to make an organization fit for the challenges of the modern business world. All tools and processes from positioning to customer management are explained in detail in this book and illustrated with concrete examples. What can chatbots do, what are virtual and augmented reality suitable for, and what is the benefit of rapid prototyping? Which sales activities can be supported by technology? The author provides answers to these and many other questions and shows how sales organizations can make themselves fit for the future. With practical tips and numerous implementation aids. Contents Insights Understanding Digital Transformation: customers, market and technology as drivers The 7W strategy for the digital transformation of sales: conception and implementation The technology perspective: tool categories, functionality and relevance for the sales strategy The sales process perspective: tools and their potential for sales performance mangement and efficiency The author Livia Rainsberger is the managing director of the consulting firm WISSENCE. The focus of her work is the digital transformation of sales organizations. Her book "AI - the new intelligence in sales" has also been published by Springer Gabler. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
Digital Transformation In Sales
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Author : Livia Rainsberger
language : en
Publisher: Springer Nature
Release Date : 2023-01-01
Digital Transformation In Sales written by Livia Rainsberger and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-01 with Business & Economics categories.
This book is a practical guide to the digital transformation of sales organizations. In 21 steps, it provides an overview of the state of the art of technologies and digital sales tools and creates an understanding of what the digitization of sales is really about. The primary driver of digitization is the modern customer, and it is important to always keep him in mind throughout the entire sales strategy. The sole use of technologies and the pure digitization of processes are not enough to make an organization fit for the challenges of the modern business world. All tools and processes from positioning to customer management are explained in detail in this book and illustrated with concrete examples. What do chatbots do, what are virtual and augmented reality suitable for, and what is the benefit of rapid prototyping? Which sales activities can be supported by digitalization? The author provides answers to these and many other questions and shows how sales managers can make themselves fit for the future. With concrete tips and numerous implementation aids.
Sales Ex Machina
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Author : Victor Antonio
language : en
Publisher:
Release Date : 2018-02-10
Sales Ex Machina written by Victor Antonio and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-10 with categories.
We are about to experience the equivalent of a major tectonic shift where the functional plates of sales, marketing, and technology will shear and, in some cases, smash against one another. Functions that were once the domain of salespeople will be transformed, subsumed, or obliterated.
The Revenue Acceleration Rules
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Author : Shashi Upadhyay
language : en
Publisher: John Wiley & Sons
Release Date : 2018-04-27
The Revenue Acceleration Rules written by Shashi Upadhyay and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Business & Economics categories.
Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from "why?" to "how?", this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace. Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space. Supercharge your demand waterfall Align marketing and sales Learn best practices from industry experts Grow revenue with account-based marketing Predictive marketing reveals the small clues that speak to big trends. While B2B diverges from consumer marketing in a number of ways, the central demand for value remains; analytics helps you stay ahead of the curve, streamline the marketing to sales funnel, and increase ROI. Strengthen the relationships you already have, attract new accounts, and prioritize accurately to turn contacts into leads, and leads into customers. Your data can be your biggest marketing asset, and The Revenue Acceleration Rules shows you how to leverage it into revenue.
Ai Strategy For Sales And Marketing
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Author : Katie King
language : en
Publisher: Kogan Page Publishers
Release Date : 2022-01-03
Ai Strategy For Sales And Marketing written by Katie King and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-03 with Business & Economics categories.
Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.