Digital Transformation In Sales
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Digital Transformation In Sales
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Author : Livia Rainsberger
language : en
Publisher: Springer Nature
Release Date : 2023-01-01
Digital Transformation In Sales written by Livia Rainsberger and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-01 with Business & Economics categories.
This book is a practical guide to the digital transformation of sales organizations. In 21 steps, it provides an overview of the state of the art of technologies and digital sales tools and creates an understanding of what the digitization of sales is really about. The primary driver of digitization is the modern customer, and it is important to always keep him in mind throughout the entire sales strategy. The sole use of technologies and the pure digitization of processes are not enough to make an organization fit for the challenges of the modern business world. All tools and processes from positioning to customer management are explained in detail in this book and illustrated with concrete examples. What do chatbots do, what are virtual and augmented reality suitable for, and what is the benefit of rapid prototyping? Which sales activities can be supported by digitalization? The author provides answers to these and many other questions and shows how sales managers can make themselves fit for the future. With concrete tips and numerous implementation aids.
Leading Digital
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Author : George Westerman
language : en
Publisher: Harvard Business Press
Release Date : 2014
Leading Digital written by George Westerman and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
"In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow." -- From the Amazon
The Digital Transformation Playbook
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Author : David L. Rogers
language : en
Publisher: Columbia University Press
Release Date : 2016-04-05
The Digital Transformation Playbook written by David L. Rogers and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-05 with Business & Economics categories.
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Digital Transformation In Sales
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Author : Livia Rainsberger
language : en
Publisher:
Release Date : 2023
Digital Transformation In Sales written by Livia Rainsberger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
This book is a practical guide to the digital transformation of sales organizations. In 21 steps, it provides an overview of the state of the art technologies and digital sales tools and creates an understanding of what the digital transformation of sales is really about: Its primary driver is the modern customer, and he must always be kept in mind digitalization entire sales strategy. The sole use of technologies and the pure digitalization of processes are not enough to make an organization fit for the challenges of the modern business world. All tools and processes from positioning to customer management are explained in detail in this book and illustrated with concrete examples. What can chatbots do, what are virtual and augmented reality suitable for, and what is the benefit of rapid prototyping? Which sales activities can be supported by technology? The author provides answers to these and many other questions and shows how sales organizations can make themselves fit for the future. With practical tips and numerous implementation aids. Contents Insights Understanding Digital Transformation: customers, market and technology as drivers The 7W strategy for the digital transformation of sales: conception and implementation The technology perspective: tool categories, functionality and relevance for the sales strategy The sales process perspective: tools and their potential for sales performance mangement and efficiency The author Livia Rainsberger is the managing director of the consulting firm WISSENCE. The focus of her work is the digital transformation of sales organizations. Her book "AI - the new intelligence in sales" has also been published by Springer Gabler. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
The Definitive Guide To B2b Digital Transformation
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Author : Fred Geyer
language : en
Publisher:
Release Date : 2020-05-22
The Definitive Guide To B2b Digital Transformation written by Fred Geyer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-22 with categories.
Enterprise Digital Transformation
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Author : Peter Augustine
language : en
Publisher: CRC Press
Release Date : 2022-02-17
Enterprise Digital Transformation written by Peter Augustine and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-17 with Computers categories.
Digital transformation (DT) has become a buzzword. Every industry segment across the globe is consciously jumping toward digital innovation and disruption to get ahead of their competitors. In other words, every aspect of running a business is being digitally empowered to reap all the benefits of the digital paradigm. All kinds of digitally enabled businesses across the globe are intrinsically capable of achieving bigger and better things for their constituents. Their consumers, clients, and customers will realize immense benefits with real digital transformation initiatives and implementations. The much-awaited business transformation can be easily and elegantly accomplished with a workable and winnable digital transformation strategy, plan, and execution. There are several enablers and accelerators for realizing the much-discussed digital transformation. There are a lot of digitization and digitalization technologies available to streamline and speed up the process of the required transformation. Industrial Internet of Things (IIoT) technologies in close association with decisive advancements in the artificial intelligence (AI) space can bring forth the desired transitions. The other prominent and dominant technologies toward forming digital organizations include cloud IT, edge/fog computing, real-time data analytics platforms, blockchain technology, digital twin paradigm, virtual and augmented reality (VR/AR) techniques, enterprise mobility, and 5G communication. These technological innovations are intrinsically competent and versatile enough to fulfill the varying requirements for establishing and sustaining digital enterprises. Enterprise Digital Transformation: Technology, Tools, and Use Cases features chapters on the evolving aspects of digital transformation and intelligence. It covers the unique competencies of digitally transformed enterprises, IIoT use cases, and applications. It explains promising technological solutions widely associated with digital innovation and disruption. The book focuses on setting up and sustaining smart factories that are fulfilling the Industry 4.0 vision that is realized through the IIoT and allied technologies.
Machine Platform Crowd Harnessing Our Digital Future
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Author : Andrew McAfee
language : en
Publisher: W. W. Norton & Company
Release Date : 2017-06-27
Machine Platform Crowd Harnessing Our Digital Future written by Andrew McAfee and has been published by W. W. Norton & Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-27 with Business & Economics categories.
“A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
Managing Digital Transformation
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Author : Andreas Hinterhuber
language : en
Publisher: Routledge
Release Date : 2021-05-26
Managing Digital Transformation written by Andreas Hinterhuber and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-26 with Business & Economics categories.
This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.
Selling Transformed
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Author : Philip Squire
language : en
Publisher: Kogan Page Publishers
Release Date : 2020-12-03
Selling Transformed written by Philip Squire and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-03 with Business & Economics categories.
Learn how to develop the values proven to boost sales performance, to ensure customers choose you over the competition in today's crowded marketplace. For years, sales people have struggled with cliched views of how they sell, while at the same time customers have become more sophisticated and discerning, stopping off at different or unconventional places in the sales funnel. The result is that the technique of sales people controlling the sales conversation and learning how to influence the customer no longer works. Selling Transformed introduces the new world of selling, and addresses the reasons why sales people are so poorly perceived. Selling Transformed provides fresh, tangible ideas on how to develop better sales practices. Focusing as much on the customers as on the sellers, it explains key theories of selling effectively and introduces four proven strategies that are based on the values customers look for in sales people: authenticity, client-centricity, proactive creativity and being tactfully audacious. Explaining what customers look for in sales people, and advising on how to develop and deliver these values, this is a new type of sales manual guaranteed to improve sales performance.
Leveraging Digital Transformation
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Author : M Nadia Vincent
language : en
Publisher: Aviva Publishing
Release Date : 2020-03
Leveraging Digital Transformation written by M Nadia Vincent and has been published by Aviva Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03 with categories.
Leveraging Digital Transformation by M. Nadia Vincent is a practical guide for business executives, C-levels, digital transformation leaders, and IT managers alike as they implement digital transformation in their organizations or businesses. In this book, you will learn about: 1. Creating your transformative vision for sustainable organizations and businesses 2. Facilitating self-transformation for leaders so they inspire individual transformations and engagement in their organizations 3. Creating environments that are efficient and promote business innovation and disruption 4. Empowering leaders with a progressive mindset so they embrace change and make better personal, business, and digital choices 5. Innovating using breakthrough digital business strategy 6. Digitally enabling organizations for faster deliveries and increased business performance 7. Converting digital transformation and innovation into a lucrative investment for increased ROI 8. Adopting and implementing artificial intelligence for the new business intelligence.