An Abstract Of The Functional Approach To The Study Of Attitudes

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An Abstract Of The Functional Approach To The Study Of Attitudes

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Author : Lorna Whishaw
language : en
Publisher:
Release Date :

An Abstract Of The Functional Approach To The Study Of Attitudes written by Lorna Whishaw and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Proceedings Of The 1999 Academy Of Marketing Science Ams Annual Conference

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Author : Charles H. Noble
language : en
Publisher: Springer
Release Date : 2015-02-02

Proceedings Of The 1999 Academy Of Marketing Science Ams Annual Conference written by Charles H. Noble and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-02 with Business & Economics categories.

​This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

A Study Of Attitudes Of Dialect Speakers Towards The Speak Mandarin Campaign In Singapore

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Author : Patrick Chin Leong Ng
language : en
Publisher: Springer
Release Date : 2017-01-19

A Study Of Attitudes Of Dialect Speakers Towards The Speak Mandarin Campaign In Singapore written by Patrick Chin Leong Ng and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-19 with Language Arts & Disciplines categories.

This book makes an original contribution to the fields of sociolinguistics, language planning policy and Chinese language studies. It examines the effectiveness of the Singapore’s Speak Mandarin Campaign in changing the language use of dialect speakers towards Mandarin.Singapore may be only “a small red dot” and barely visible on the world’s map. However, its complex and dynamic linguistic diversity and its quadrilingual educational system make it a unique and fascinating research site for examining deliberate language planning on the part of governmental authorities. 2017 marks the 38th anniversary of the Speak Mandarin Campaign, a focused language-planning policy aimed at changing the deeply entrenched sociolinguistic habits of Chinese Singaporeans who are used to speaking Chinese dialects. This book provides a revealing update on dialect speakers’ attitudes towards the campaign by including discussions and other related issues such as the recent call for the revitalisation of Chinese dialects by younger dialect speakers, Chinese students’ attitude towards learning Mandarin in schools, the encroachment of English in the home environment, the spread and dominance of English in the local linguistic landscape, and the challenges of maintaining Mandarin as a language of use and preference.

The Sage Handbook Of Persuasion

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Author : James Price Dillard
language : en
Publisher: SAGE
Release Date : 2013

The Sage Handbook Of Persuasion written by James Price Dillard and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Language Arts & Disciplines categories.

The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.

Attitude Structure And Function

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Author : Anthony R. Pratkanis
language : en
Publisher: Psychology Press
Release Date : 2014-03-18

Attitude Structure And Function written by Anthony R. Pratkanis and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-18 with Psychology categories.

Utilizing "new wave" research including new psychological theories, new statistical techniques, and a stronger methodology, this collection unites a diversity of recent research perspectives on attitudes and the psychological functions of an attitude. The objective of the editors was to bring together the bits and pieces of validated data into one systematic and adequate set of general principles leading to the view of attitudes as predictions. As the volume reformulates old concepts, explores new angles, and seeks a relationship among various sub-areas, it also shows improvements in the sophistication of research designs and methodologies, the specifications of variables, and the precision in defining concepts.

Attitude Structure And Function

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Author : Anthony R. Pratkanis
language : en
Publisher: Psychology Press
Release Date : 2014-03-18

Attitude Structure And Function written by Anthony R. Pratkanis and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-18 with Psychology categories.

Utilizing "new wave" research including new psychological theories, new statistical techniques, and a stronger methodology, this collection unites a diversity of recent research perspectives on attitudes and the psychological functions of an attitude. The objective of the editors was to bring together the bits and pieces of validated data into one systematic and adequate set of general principles leading to the view of attitudes as predictions. As the volume reformulates old concepts, explores new angles, and seeks a relationship among various sub-areas, it also shows improvements in the sophistication of research designs and methodologies, the specifications of variables, and the precision in defining concepts.

Routledge Handbook Of Social Psychology Of Tourism

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Author : Dogan Gursoy
language : en
Publisher: Routledge
Release Date : 2022-05-22

Routledge Handbook Of Social Psychology Of Tourism written by Dogan Gursoy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-22 with Business & Economics categories.

The impacts of tourism, an increasingly crucial area of study amongst researchers, are primarily investigated through economic, socio-cultural or environmental perspectives. The social psychological effects of tourism have not been adequately researched despite often being much more important for many destinations, especially where conflicts among different stakeholders exist. This book investigates the social psychological effects of tourism within the scope of social psychology theory. This book introduces the concept of social psychology, as distinct from psychology and sociology, and its relationship to tourism, examines tourism within various theoretical frameworks, e.g. career ladder theory and Maslow’s 7 hierarchy, explores the ways in which tourism changes attitudes and finally investigates social psychological issues in tourism business. It is an important resource for advanced undergraduates, graduate students and relevant practitioners in the field of tourism, and in some cases for a broader public in the field of social psychology.

Attention Attitude And Affect In Response To Advertising

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Author : Eddie M. Clark
language : en
Publisher: Psychology Press
Release Date : 2019-10-25

Attention Attitude And Affect In Response To Advertising written by Eddie M. Clark and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-25 with Business & Economics categories.

Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.

Social Cognition

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Author : Martha Augoustinos
language : en
Publisher: SAGE
Release Date : 2014-02-13

Social Cognition written by Martha Augoustinos and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-13 with Psychology categories.

The Third Edition of this much celebrated textbook continues to focus on the four major and influential perspectives in contemporary social psychology - social cognition, social identity, social representations, and discursive psychology. A foundational chapter presenting an account of these perspectives is then followed by topic-based chapters from the point of view of each perspective in turn, discussing commonalities and divergences across each of them. Key Features of the Third Edition: - Now includes coverage of the social neuroscience paradigm and research on implicit social cognition - Updated pedagogical features and visual material - An extended conclusion covers the ways in which the different approaches of the field intersect as well as a general discussion of the direction in which the field is moving. Social Cognition: An Integrated Introduction is an integrative, holistic textbook that will enhance the reader′s understanding of social cognition and of each of the topical issues considered. It remains a key textbook for psychology students, particularly those on courses in social psychology and social cognition.

The Psychology Of Attitudes

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Author : Alice Hendrickson Eagly
language : en
Publisher: Cengage Learning
Release Date : 1993

The Psychology Of Attitudes written by Alice Hendrickson Eagly and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Education categories.

This is the only truly comprehensive advanced level textbook in the past 20 years designed for courses in the pscyhology of attitudes and related studies in attitude measurement, social cognition. Written by two of the most distinguished scholars in the field, its comprehensive coverage of classic and modern research and theory is unsurpassed.