An Empirical Investigation Of Supermarket Differentiation
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An Empirical Investigation Of Supermarket Differentiation
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Author : Cornelia Obitz
language : en
Publisher: diplom.de
Release Date : 2008-09-23
An Empirical Investigation Of Supermarket Differentiation written by Cornelia Obitz and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-23 with Business & Economics categories.
Inhaltsangabe:Abstract: Shopping at supermarkets plays an important role in our all lives. Food consumption increased immensely over the past decades and transferred food retailing into a potential and profitable market especially for big supermarket chains in the UK. However this has been realised not only by a few enterprises, thus food retailing became a challenging and demanding business in a high competitive environment. In correlation with these facts the first question that comes in mind is how can all these supermarkets compete successfully and defend their market position?. It is generally agreed that competitive advantage is necessary for companies to be successful. Mintzberg explains that supermarkets have represented successful generic strategies in the past but they must go beyond this generic strategy and find a way of competing in this business. With this background differentiation turns out as a current problem in the field of food retailing. Above all, plenty of theories of competitive advantage for manufacturers exist but retailing is still a sparely investigated field. Furthermore food retailers in the UK are operating in a high competitive industry more than every other European country and Cox & Brittain describe grocery retailing in the UK as an interesting field of competitive battles. Thus, theories are applied especially to supermarkets in the UK. Hence, this study focuses on the largest supermarket chains in the UK and the role and importance of differentiation in the field of competitive advantage is investigated and questioned. Academic objectives of the dissertation: The objective of this dissertation is to enrich the profound and wide field of competitive advantage with new findings. With the investigation of differentiation in food retailing a so far scarce analysed but complex topic is enlightened. During the exploration of the literature it became apparent that differentiation strategies are only of value for companies when differences between companies or brands add value to customers. Hence, customer perception creates a further main part of the literature review and the research. An empirical study with customers is conducted to highlight the customer perception of differentiation strategies in the UK food retail industry. The aim of the study is to reveal to what dimensions customer perception can influence differentiation strategies. The end result of primary research will rectify whether theory and [...]
Supermarket Differentiation In The Uk
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Author : Cornelia Obitz
language : en
Publisher: Diplomica Verlag
Release Date : 2009-05
Supermarket Differentiation In The Uk written by Cornelia Obitz and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05 with Business & Economics categories.
This book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate. Especially the importance of differentiation is questioned in this book. It is examined whether differentiation is really essential for gaining competitive advantage. For a comprehensive and substantiated demonstration secondary theoreatical data and a study with primary data is used. With theories of manufacturers and retailers possibilities for differentiation are identified. Aspects of customer perceptions are considered as important as differentiation and thus, included and linked to differentiation strategies. A study ascertained best practice by surveying students to examine perceived differentiation factors. Upon critical success factors perceived added value is identified as a major issue of differentiation strategies and included in this study. The research led to the fact that differentiation is not conducted by all supermarkets and that undifferentiation can also be a profitable strategy. Hence, positioning strategies solely based on differentiation is seen as inadequate. For a successful applied competitor based strategy a combination of differentiation types, price and differentiation interdependencies, market segmentation and customers' critical success factors is suggested.
Service Quality And Customer Satisfaction Of Chain Restaurants In Selected Cities Of Gujarat
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Author : Dr Kalgi Shah Dr MamtaBrahmbhatt
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Service Quality And Customer Satisfaction Of Chain Restaurants In Selected Cities Of Gujarat written by Dr Kalgi Shah Dr MamtaBrahmbhatt and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Advertising And Differentiated Products
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Author : Michael R. Baye
language : en
Publisher: Elsevier
Release Date : 2001-10-04
Advertising And Differentiated Products written by Michael R. Baye and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-10-04 with Business & Economics categories.
This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational, and behavioral perspectives on processes of competence development. The final four papers explore the intellectual challenges that managers face in striking a strategic balance between processes of competence building and competence leveraging. Taken together, the papers in this volume provide a bridge between many traditional management concepts, frameworks, and theoretical perspectives. [Resumen de editor].
Dissertation Abstracts International
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Author :
language : en
Publisher:
Release Date : 2004
Dissertation Abstracts International written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Dissertations, Academic categories.
Abstracts of dissertations available on microfilm or as xerographic reproductions.
Managing In Uncertainty Theory And Practice
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Author : Constantin Zopounidis
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-04-17
Managing In Uncertainty Theory And Practice written by Constantin Zopounidis and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-17 with Business & Economics categories.
This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing. Audience: Researchers and professionals from operations research, management science and economics.
Knowledge Management And Drivers Of Innovation In Services Industries
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Author : Ordóñez de Pablos, Patricia
language : en
Publisher: IGI Global
Release Date : 2012-04-30
Knowledge Management And Drivers Of Innovation In Services Industries written by Ordóñez de Pablos, Patricia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-30 with Business & Economics categories.
Knowledge Management is concerned with all aspects of eliciting, acquiring, modelling, and managing knowledge. Application of knowledge resources successfully helps the organization to deliver creative products and services. Especially in service business, service job experience and information about the customer, as well as the installed site equipment, are key factors to deliver services efficiently and with high quality. In many cases supporting information is stored in different backend systems and it needs to be retrieved, aggregated, and presented on demand. Knowledge Management and Drivers of Innovation in Services Industries provides a comprehensive collection of knowledge from experts within the Information and Knowledge Management field. Outlining areas on Knowledge Management, Innovation, Information Technologies and Systems, and Services Industry, this book provides insight for academic professors, policymakers, and students alike.
Agricultural Economics Research
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Author :
language : en
Publisher:
Release Date : 1981
Agricultural Economics Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Agriculture categories.
Handbook On The Economics Of Retailing And Distribution
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Author : Emek Basker
language : en
Publisher: Edward Elgar Publishing
Release Date : 2016-01-29
Handbook On The Economics Of Retailing And Distribution written by Emek Basker and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-29 with BUSINESS & ECONOMICS categories.
This Handbook explores and critically examines current research in economics and marketing science on key issues in retailing and distribution. Providing a rich perspective for the discussion of public policy, contributions from several disciplines and continents range from the history of chains and the impact of multinational retailers on international trade patterns to US merger policy in the retail context, the rise of the Internet, and consumer-to-consumer sales. The chapters address methodological issues such as the structural estimation of entry games between retailers, productivity measurement when both inputs and output are not fully observable, and demand estimation with variable assortment. Policy issues explored include mergers, zoning, and the regulation of buyer power, while other chapters address some of the recent exciting developments in technology, retail formats, and data availability. The book goes on to study the changes in online retailing and ‘big data’, and to examine competition in specific retail sectors including gasoline stations, automobile dealerships, supermarkets, and ‘big box’ retail. This state-of-the-art Handbook is an essential reference for students and academics of economics and marketing science, and offers an outsider’s perspective to specialists in operations research, data analytics, geography, and sociology.
Handbook Of Marketing Strategy
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Author : Venkatesh Shankar
language : en
Publisher: Edward Elgar Publishing
Release Date : 2012
Handbook Of Marketing Strategy written by Venkatesh Shankar and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.