An Evaluation Of Online Wine Merchants That Are Successful In The German Market
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An Evaluation Of Online Wine Merchants That Are Successful In The German Market
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Author : Federico Domingo
language : en
Publisher: GRIN Verlag
Release Date : 2019-11-15
An Evaluation Of Online Wine Merchants That Are Successful In The German Market written by Federico Domingo and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-15 with Business & Economics categories.
Master's Thesis from the year 2019 in the subject Business economics - Market research, grade: 1,3, University of Applied Sciences Osnabrück, language: English, abstract: The objective of this paper is to identify which elements make online wine merchants successful in the German market. The identified factors will give guidance to companies to take managerial actions to improve their business model and marketing investment actions. The qualitative method used to identify elements that contribute to the success of online wine merchants was a semi-structured interview, which gathered insights from companies of the industry. Moreover, secondary sources were used to make an evaluation and to link with the results from the interviews. The findings obtained from the interviews show that the term success relates to having customers returning to the store. Moreover, other factors such as pricing, product accessibility, product information asymmetry, customer support, trust, and shipping times play a critical role in the customers purchasing decision. The conclusions of this paper sustain that online wine merchants should follow a multi-channel selling strategy. Moreover, it is essential to provide excellent customer service that generates trust. Also, customers feedback plays a vital role for companies to help improve processes as the need to create a positive word of mouth between wine consumers is critical nowadays.
Extreme Wine
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Author : Mike Veseth
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2013-07-17
Extreme Wine written by Mike Veseth and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-17 with Business & Economics categories.
In Extreme Wine, wine economist and best-selling author Mike Veseth circles the globe searching for the best, worst, cheapest, most expensive, and most over-priced wines. Mike seeks out the most outrageous wine people and places and probes the biggest wine booms and busts. Along the way he applauds celebrity wines, tries to find wine at the movies, and discovers wines that are so scarce that they are almost invisible. Why go to such extremes? Because, Mike argues, the world of wine is growing and changing, and if you want to find out what’s really happening you can’t be afraid to step over the edge. Written with verve and appreciation for all things wine, Extreme Wine will surprise and delight readers.
The Wine Value Chain In China
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Author : Roberta Capitello
language : en
Publisher: Chandos Publishing
Release Date : 2016-11-30
The Wine Value Chain In China written by Roberta Capitello and has been published by Chandos Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-30 with Business & Economics categories.
The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism.
Successful Social Media And Ecommerce Strategies In The Wine Industry
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Author : Gergely Sznolnoki
language : en
Publisher: Springer
Release Date : 2016-04-30
Successful Social Media And Ecommerce Strategies In The Wine Industry written by Gergely Sznolnoki and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-30 with Business & Economics categories.
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
The Handbook Of Personal Wealth Management
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Author : Jonathan Reuvid
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-07-03
The Handbook Of Personal Wealth Management written by Jonathan Reuvid and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-03 with Business & Economics categories.
The Handbook of Personal Wealth Management offers authoritative and jargon-free advice on how to structure personal and business-related finances, incorporating commentary and analysis of both the traditional (asset management, property, etc) and alternative (forestry, fine wines and antiques) investment options that are increasingly available to those with sufficient capital. At the same time, the book offers guidance on key issues such as taxation and inheritance planning, as well as special chapter on philanthropy and charitable giving. The book concludes with a new regional directory of investment managers and independent financial advisers across the UK.
Wine S Evolving Globalization
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Author : Kym Anderson
language : en
Publisher: Cambridge University Press
Release Date : 2018-02-22
Wine S Evolving Globalization written by Kym Anderson and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-22 with Business & Economics categories.
This book uses empirically-based analytical narratives to shed light on the development of national wine markets throughout the world.
Retailing In The 21st Century
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Author : Manfred Krafft
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-12-17
Retailing In The 21st Century written by Manfred Krafft and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-17 with Business & Economics categories.
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
The Australian New Zealand Grapegrower Winemaker
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Author :
language : en
Publisher:
Release Date : 2005
The Australian New Zealand Grapegrower Winemaker written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Viticulture categories.
Wine Wars Ii
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Author : Mike Veseth
language : en
Publisher: Rowman & Littlefield
Release Date : 2022-07-01
Wine Wars Ii written by Mike Veseth and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-01 with Cooking categories.
Here’s the inside scoop on the wine world. Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. This is the battle for the future of wine—and for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Veseth masterfully brings all of these questions together in the only book on the wine business written for all lovers of wine. Wine Wars II begins by exploring wine globalization, where readers follow “Missionaries, Migrants, and Market Reforms” to faraway New Zealand and learn how to unlock the secrets of their local retail “Wine Wall” by mastering the “DaVino Code.” Globalization brings a world of wine to our doorsteps. Commodification helps us make sense of the resulting embarrassment of riches, but at a cost. Readers must decide if they are Martians or Wagnerians, consider why “They Always Buy the Ten Cent Wine,” and then probe the puzzle of “Outlaws, Prisoners, and the Great Escape.” Who stands in the way of the global wine market's assault on wine's very soul? The“Revenge of the Terroirists!” Resistance is not futile, because 'We Are All Terroirists Now,” but that doesn't mean the future of wine is secure. A final section explores “Wine's Triple Crisis,” environmental crisis plus economic crisis, plus identity crisis. Taken together these crises pose the most serious threat to wine as we know and love it. Each section of Wine Wars II ends with a suggested wine tasting that invites readers to experience the book's ideas and arguments with all their senses by sampling a few carefully chosen wines. Can the soul of wine survive – and thrive – in this unfriendly environment? You'll have to read Wine Wars II to find out!
Food Tourism Around The World
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Author : C. Michael Hall
language : en
Publisher: Routledge
Release Date : 2004-02-18
Food Tourism Around The World written by C. Michael Hall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-18 with Business & Economics categories.
Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. Food Tourism Around The World: Development, Management and Markets offers a unique insight into this phenomenon, looking at the interrelationship between food, the tourism product and the tourist experience. Using international case studies and examples from Europe, North America, Australasia and Singapore, Food Tourism Around The World: Development, Management and Markets discusses the development, range and repurcussions of the food tourism phenomenon. The multi-national contributor team analyses such issues as: * the food tourism product * food tourism and consumer behaviour * cookery schools - educational vacations * food as an attraction in destination marketing Ideal for both students and practioners, the book represents the most comprehensive and wide-ranging treatment yet of this recent development in tourism.