An Influencer S World
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An Influencer S World
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Author : Caroline Baker
language : en
Publisher: University of Iowa Press
Release Date : 2023-06-26
An Influencer S World written by Caroline Baker and has been published by University of Iowa Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-26 with Business & Economics categories.
What is the influencer lifestyle? How do influencers win their fight for relevance and create a brand that catches fire, while still leading an authentic, healthy life? Influencing is a business built around likes and hate, which can take a huge psychological toll on those who choose to play the game. An Influencer’s World pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influencers, CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators. INTERVIEWEES INCLUDE: Isabella Avila (17.7m on TikTok) Jacques Bastien (cofounder, SHADE) Mark Cuban (8.6m on Twitter) Mary Fitzgerald (1.8m on Instagram) GloZell Green (4.6m on YouTube) Tim Karsliyev (1.7m on Instagram) Kevin Kreider (431k on Instagram) Max Levine (cofounder, Amp Studios) Cindy Pham (468k on YouTube) Michael Schweiger (CEO, Central Entertainment Group) LaToya Shambo (CEO/founder, Black Girl Digital) Joshua Suarez (14.4m on TikTok)
An Influencer S World
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Author : Caroline Baker
language : en
Publisher: University of Iowa Press
Release Date : 2023-06-26
An Influencer S World written by Caroline Baker and has been published by University of Iowa Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-26 with Business & Economics categories.
How do influencers win their fight for relevance and create a brand that catches fire, while still leading an authentic, healthy life? An Influencer's World pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influencers, CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators.
Influencer Marketing Strategy
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Author : Gordon Glenister
language : en
Publisher: Kogan Page Publishers
Release Date : 2021-03-03
Influencer Marketing Strategy written by Gordon Glenister and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-03 with Business & Economics categories.
SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.
Influence
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Author : Sara McCorquodale
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-09-05
Influence written by Sara McCorquodale and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-05 with Business & Economics categories.
Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
Digital Influence
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Author : Joel Backaler
language : en
Publisher: Springer
Release Date : 2018-08-22
Digital Influence written by Joel Backaler and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-22 with Business & Economics categories.
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
Influencer Marketing For Brands
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Author : Aron Levin
language : en
Publisher: Apress
Release Date : 2019-12-01
Influencer Marketing For Brands written by Aron Levin and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-01 with Business & Economics categories.
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formula Create top performing YouTube videos that drive website traffic, app installs and sales Understand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.
Chasing Likes
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Author : Carlee Krtolica
language : en
Publisher: Independently Published
Release Date : 2022-01-08
Chasing Likes written by Carlee Krtolica and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-08 with categories.
Have you ever wondered what it's really like to be an influencer? In Chasing Likes, Carlee shares the highs and lows of what it's really like to be an influencer. In a behind the scenes look, she shares the hard work and hustle that it takes to be successful in the field amid all the competition, drama and adolescent behavior that go along with it. Being an influencer isn't all fancy parties and gift boxes arriving at your door - it's a competitive business and there is always someone waiting to take your place. She demystifies the fallacy of what influencers post to their social media feeds and dives into the truth on how influencers make a living trading in the currency of perceptions. In what appears to be a world of wannabe reality stars, Carlee speaks to the main problem facing influencer marketing today: what she dubs "the authenticity gap". Chasing Likes covers everything you've ever wanted to know about the influencer world from mom shaming to mean girls, frenemies, the realities of Instagram engagement, and tackling current social issues including posting the infamous "black square".
Social Media Influencer Marketing The Next Big Phenomenon In The Marketing World
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Author : Rudhrah Keshav
language : en
Publisher: Rudhrah Gourav
Release Date : 2020-03-28
Social Media Influencer Marketing The Next Big Phenomenon In The Marketing World written by Rudhrah Keshav and has been published by Rudhrah Gourav this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-28 with Business & Economics categories.
Social media influencer marketing – the next big phenomenon in the marketing world By Rudhrah Gourav
The Influencer Economy
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Author : Ryan Williams
language : en
Publisher: Ryno Lab
Release Date : 2016-06-14
The Influencer Economy written by Ryan Williams and has been published by Ryno Lab this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-14 with Business & Economics categories.
"Millions have sought their big break online. Ryan Williams has hunted down the few who succeeded, and distilled their inspiring stories into lessons that we can all put to use. It's an engaging, actionable read for anyone looking to gain fans, followers, or customers in the digital age." --Adam Grant, Wharton professor & New York Times bestselling author of Originals & Give and Take "Full of actionable insights, this book is pure gold for anyone wanting to make it in the Influencer Economy." --Nir Eyal, author of Hooked: How to Build Habit-Forming Products "If you've ever thought about monetizing your passion, Ryan Williams delivers an insiders guide to prospering from the Influencer Economy." --Jay Samit, bestselling author of Disrupt You! Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation In order to thrive in the digital age, you don't need to go to business school. You don't need an Ivy League degree. You don't need to know celebrities. And you don't need to have a lot of money. You just need to learn the new business framework from the thriving leaders of the Influencer Economy. Reinventing your career is a daunting task. You cannot afford to wait to be hired by the right company, nor can you wait for the perfect job to find you. The modern professional needs to take charge by "laddering-up" their career to launch their own business idea, build their influencer network, and thrive as an expert in their business field. In The Influencer Economy, RyanWilliams teaches his three step business launch framework, complete with lessons and actions for anyone to reinvent their career. He offers insights into how to launch a passion project, grow an online business, and take any entrepreneurial company to new heights. On his podcast, Stories From the Influencer Economy, he interviews world-famous YouTubers, best-selling authors, and pioneering startup founders and investors, many of whom are profiled in the book. Williams defines an influencer as someone who can create a movement based on the passion and loyal support of a niche community. According to Williams, influence is not something that you are born with, it is a learned and acquired skill, and like anything, it is a skill that can be honed and crafted over time. The book is structured around The 3 Influencer School Steps to teach you how to: Launch your business idea by finding a big vision and then creating smaller projects to fulfill that vision. By embracing your unique personality,you can build a platform in which you are the best in the world at what you do. Collaborate with influencers on projects to help build a loyal and authentic community. Collaborating is key. As you ask other people to invest in you and your work, you not only make it better, but you gain invaluable support in the long run. Thrive by giving to others before you ask for anything in return, treating your community as a partner, and meeting your community IRL (In RealLife) to turn online relationships to offline friendships. Author Bio: Ryan Williams is marketing strategist, public speaker and author of "The Influencer Economy: How to Launch Your Idea, Share it With the World, and Thrive in the Digital Age." He also hosts The Stories From The Influencer Economy podcast. He's a former early team member at the social media video startups Machinima.com (acquired by Warner Bros.) and DigiSynd (acquired by Disney). He has given talks and taught about marketing and media at SXSW, Google, VidCon, Vanderbilt University, City University of London, University of Southern California, and Loyola Marymount. Ryan’s writing and podcast contributions have been featured in Inc. magazine, Huffington Post, Success Magazine, The Observer, Business Insider, Social Media Examiner, Success Magazine and USA Today.
Influencer Secrets
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Author : Danilo
language : en
Publisher:
Release Date : 2023-11-18
Influencer Secrets written by Danilo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-18 with categories.
"Influencer Secrets: Success Strategies in the Social Media World" is a book that will help you navigate the ever-changing world of digital influence. This groundbreaking book, written by industry expert Danilo, reveals the closely hidden secrets that make influencers so successful in the constantly changing world of social media. Find out about the newest and best ways to create a real personal brand, connect with your ideal customers, and become much more influential on popular social media sites. Find out how to make content that people want to read, use the power of viral trends, and learn how to use different types of content, from interesting movies to beautiful pictures. Daniello, who knows what's going on in the world of social media in 2023, shows how to beat algorithms, stay ahead of trends, and build a long-lasting presence. This book tells you everything you need to know to become a successful influencer, from finding your niche and building a loyal fan group to getting lucrative brand partnerships. 'Influencer Secrets' is the best way to get ahead, whether you're a new influencer looking to get started or an experienced content maker wanting to step up your game. This book will show you how to become a powerful influencer in the competitive and interesting world of social media. It is full of useful information, case studies of great influencers, and useful brand-building tips.