An Insider S Guide To Managing Sporting Events
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Managing Sport Events
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Author : T. Christopher Greenwell
language : en
Publisher: Human Kinetics
Release Date : 2024-06-26
Managing Sport Events written by T. Christopher Greenwell and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-26 with Sports & Recreation categories.
Running a sport event—whether it’s an international competition or local youth tournament—requires acute knowledge and the ability to plan, organize, promote, lead, and communicate effectively. And no other text prepares students for the task as effectively as Managing Sport Events, Third Edition With HKPropel Access. While other texts in this space stray into the area of facility management, Managing Sport Events keeps its focus where it should be by providing a thorough grounding of the entire event management process. Beginning with an overview of event conception and development, the text then moves into the principal planning areas of budgeting, marketing, promotion, sponsorships, and legal and risk management. Later chapters focus on key operational areas such as staffing, event services and logistics, and event-day management, and it closes with postevent details and evaluation. The third edition includes new and updated content that incorporates plenty of contemporary real-life examples: Insights into how event management has been affected by COVID-19 and by the emergence of social media, sustainability efforts, and diversity, equity, and inclusion (DEI) initiatives All-new content addressing the role of brand ambassadors, social media influencers, and nontraditional media in promoting events and encouraging fan engagement An updated discussion of event sponsorships and how sport organizations are implementing creative activation strategies, pre-event and game-day deliverables, and the latest technologies to maximize exposure and measure effectiveness An expanded discussion of contracts and other legal considerations such as compliance with the Americans with Disabilities Act (ADA) An expanded section outlining how principles of project management can be used to effectively plan events New industry profiles that provide insights into key players and noteworthy happenings in event management Related online activities, delivered through HKPropel, provide robust learning opportunities for students: A brand-new semester-long project in which students plan, prepare, produce, and evaluate a fictional pickleball tournament as well as compile a formal event management plan handbook Scenario-based activities in which students make a decision and then see the implications of their choice Mini case studies for each chapter with questions to test comprehension Sample contracts that represent common agreements encountered in event management Practicing and aspiring professionals working in parks and recreation, tourism, hospitality, and sport organizations at all levels—youth, high school, college, amateur, minor league, professional, and international—will find this book a valuable reference in their roles as event managers. Blending traditional business tenets of sport management with the distinct aspects of event management, Managing Sport Events, Third Edition, prepares readers to manage events with efficiency and ease so that fans and participants alike have lasting game-day memories. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
The Routledge Handbook Of Events
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Author : Stephen J. Page
language : en
Publisher: Routledge
Release Date : 2020-04-22
The Routledge Handbook Of Events written by Stephen J. Page and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-22 with Business & Economics categories.
The Routledge Handbook of Events explores and critically evaluates the debates and controversies associated with the rapidly expanding domain of Event Studies. It brings together leading specialists from a range of disciplinary backgrounds, to provide a state-of-the-art review on the evolution of the subject. The first edition was a landmark study which examined how event research had evolved and developed from a range of different social science subject areas and disciplines. The Handbook was the first critique of the extent to which the subject had developed into a major area of social science inquiry. This second edition has been fully updated to reflect crucial developments in the field and includes brand new sections on ever-important aspects of Event Studies such as: anthropology, hospitality, seasonality, knowledge management, accessibility, diversity and human rights, as well as new studies on ‘the eventful city’ and the benefits of events in older life. The book is divided into four inter-related sections. Section 1 introduces and evaluates the concept of events. Section 2 critically reviews the relationship between events and other disciplines such as the contribution of economics, psychology and geography to the critical discourse of Event Studies. Section 3 focuses on the business, operational and strategic management of events, while the final section crucially focuses on critical events as a new paradigm within the burgeoning literature on Events. It offers the reader a comprehensive and critical synthesis of this field, conveying the latest thinking associated with events research, edited by two of the leading scholars in the field. The text will provide an invaluable resource for all those with an interest in Events Studies, encouraging dialogue that will span across disciplinary boundaries and other areas of study. It is an essential guide for anyone interested in events research.
An Insider S Guide To Managing Sporting Events
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Author : Jerry Solomon
language : en
Publisher: Human Kinetics Publishers
Release Date : 2002
An Insider S Guide To Managing Sporting Events written by Jerry Solomon and has been published by Human Kinetics Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
"An Insider's Guide to Managing Sporting Events is a must-read that will provide you with the tools needed to produce a profitable event that brings back spectators, sponsors, athletes, and television coverage year after year."--BOOK JACKET.
Athletic Director S Desk Reference
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Author : Donna A. Lopiano
language : en
Publisher: Human Kinetics
Release Date : 2022-02-15
Athletic Director S Desk Reference written by Donna A. Lopiano and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-15 with Business & Economics categories.
"This applied reference includes management tips, planning tools, and policies for athletic administrators. Designed primarily as a reference for intercollegiate athletic program administrators, high school athletic administrators, courses in athletic administrations and libraries"--
Event Studies
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Author : Donald Getz
language : en
Publisher: Routledge
Release Date : 2010-08-31
Event Studies written by Donald Getz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-31 with Business & Economics categories.
Many books exist on various aspects of event management, reflecting growing academic and professional interest, but there has not been a book written on Event Studies until now. As the event management field expands, there is a growth in demand for advanced texts, particularly with a multidisciplinary research and theoretical orientation. Event Studies is the first text to embrace this new direction in the field of event management providing: students and practitioners with an explanation of why planned events are important from a social/cultural, economic and environmental perspective. readers with an understanding of how various disciplines and other professional fields view planned events, and the contributions they make to understanding events. research students with a detailed evaluation of research issues and challenges, and of methodologies and theories applicable to event studies. The bibliography is extensive and numerous research examples are provided. professionals with a tool to expand their knowledge well beyond the art and science of producing events to include the philosophical and scientific foundations of event studies. For the event management student, and for professionals, Event Studies provides the necessary body of knowledge and theoretical /methodological underpinnings on the subject of planned events.
Encyclopedia Of Sports Management And Marketing
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Author : Linda E. Swayne
language : en
Publisher: SAGE Publications
Release Date : 2011-08-08
Encyclopedia Of Sports Management And Marketing written by Linda E. Swayne and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-08 with Business & Economics categories.
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Athletic Director S Desk Reference
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Author : Lopiano, Donna
language : en
Publisher: Human Kinetics
Release Date : 2013-11-07
Athletic Director S Desk Reference written by Lopiano, Donna and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-07 with Business & Economics categories.
Athletic Director’s Desk Reference is the most authoritative and comprehensive resource available for collegiate athletic administrators. This book and web resource guide program administrators in navigating their increasingly complex roles in athletic programs of any size.
Administration Of Physical Education And Sport Programs
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Author : Larry Horine
language : en
Publisher: Waveland Press
Release Date : 2013-05-31
Administration Of Physical Education And Sport Programs written by Larry Horine and has been published by Waveland Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-31 with Sports & Recreation categories.
This invaluable text presents the theory and practice of the administration of physical education and sport programs in an easy-to-read, easy-to-use format. With a strong background in history, Administration of Physical Education and Sport Programs, 5/E, addresses current topics and trends in management and administration while investigating the future of athletic administration. Special emphasis is placed on diversity, ethics, standards, conflict resolution, and transparency needs in all organizations. Each chapter begins with a case study and includes engaging end-of-chapter exercises. Critical thinking scenarios reinforce key terms and concepts. From the basics of management and administration to more topic-specific chapters discussing public relations, communications, law, and financial planning and budget restrictions, the text covers everything students need for administration courses.
The Sports Event Management And Marketing Playbook
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Author : Frank Supovitz
language : en
Publisher: John Wiley & Sons
Release Date : 2024-10-15
The Sports Event Management And Marketing Playbook written by Frank Supovitz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-15 with Business & Economics categories.
Authoritative and accessible textbook on how to successfully plan and execute live sports events, with helpful learning aids included throughout This Third Edition of The Sports Event Management and Marketing Playbook is a timely and practical guide on how to successfully plan and deliver live sports events, combining time-proven processes and techniques with the many best practices, tools, and trends that have emerged in every facet of this expanding, highly visible, and ever-innovating industry since the Second Edition was published in 2014. The book is structured as a step-by-step guide on how to begin the development, creation, and planning for a sports event, and continues through management, marketing, production, and ultimately the post-event evaluation processes. Real-life illustrative case studies (called "Sideline Stories") to elucidate key concepts are included throughout the text. Each chapter concludes with a convenient summary (called "Post-play Analysis") to aid in information retention, along with relevant, skill-building questions/exercises (called "Coach's Clipboard") instructors can use as student assignments. Written by two respected and experienced industry practitioners in the sports event business, The Sports Event Management and Marketing Playbook includes information on: Revenue streams, ranging from ticket sales, sponsorship, advertising, and merchandise to participation fees, grants, and donations The event-sponsor relationship, covering what event organizers really want from sponsors—and vice versa Guest management, from selling tickets to hotel management, and what to do if tickets are not selling Unexpected events, including safety and security concerns, and how to react to emergencies and crises efficiently and effectively Media partnerships, covering how to campaign for attention and talk to the media With accessible and comprehensive coverage of the subject, The Sports Event Management and Marketing Playbook serves as an excellent learning aid for students in advanced undergraduate and Masters courses in Sports Event Management, Sports Marketing, Hospitality Management, and Sports Industry Management. Part of The Wiley Event Management Series
Events Management
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Author : Charles Bladen
language : en
Publisher: Routledge
Release Date : 2012-06-12
Events Management written by Charles Bladen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-12 with Business & Economics categories.
Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry. The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and examples of best practice. Written by a team of authors with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. Events Management: An Introduction is the essential course text for any events management program.