An Introduction To Retail Advertising
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An Introduction To Retail Advertising
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Author : Arthur Judson Brewster
language : en
Publisher:
Release Date : 1924
An Introduction To Retail Advertising written by Arthur Judson Brewster and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1924 with Advertising categories.
Retailing
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Author : Roger Cox
language : en
Publisher: Pearson Education
Release Date : 2004
Retailing written by Roger Cox and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This text provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation¿s activities so that the reader will have a solid platform on which to build. Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.
Introduction To Marketing Principles Of Wholesale And Retail Distribution
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Author : Paul Dulaney Converse
language : en
Publisher:
Release Date : 2008-11
Introduction To Marketing Principles Of Wholesale And Retail Distribution written by Paul Dulaney Converse and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11 with Business & Economics categories.
INTRODUCTION to MARKETING PRINCIPLES OF WHOLESALE AND RETAIL DISTRIBUTION by Paul D. Converse. Preface: THIS BOOK has a definite objective to combine a treat ment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one . can not properly understand retailing without some knowledge mar ket economics and wholesaling. Students will understand ptail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the over all picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun. Paul D. Converse Fred M. Jones. Contents include: I. Introduction 1. THE MEANING AND SCOPE OF MARKETING 3 2. THE PHYSICAL HANDLING OF GOODS 21 3. MIDDLEMEN, TRADE CHANNELS, AND COMMODITIES 38 THE CONSUMER 54 II. Wholesale Marketing A. Organizations 5. COMMISSION MERCHANTS, BROKERS, AND AUCTIONS 75 WHOLESALE MERCHANT 87 TTHE MANUFACTURER AND HIS OUTLETS 101 B. Commodities 8. THE AGRICULTURAL MARKETING PROBLEM 125 9. THE MARKETING OF GRAIN 143 10. THE MARKETING OF COTTON l6l 11. THE MARKETING OF INDUSTRIAL GOODS 174 III. Retail Marketing A. Organizations INDEPENDENT RETAILER 191 xtf THE CHAIN STORE 2Og Xi, THE DEPARTMENT STORE 223 15. THE CONSUMER COOPERATIVE MOVEMENT 237 Vli viii CONTENTS B. Starting a Retail Store 16. BECOMING AN OWNER OF A RETAIL STORE 857 17. THE IMPORTANCE OF STORE LOCATION 371 18. SELECTING, TRAINING, AND SUPERVISING EMPLOYEES 86 C. Buying and Pricing 19. BUYING WHAT, WHEN, AND HOW MUCH TO BUY 303 20. BUYING WHERE AND HOW TO BUY 319 21. THE PROBLEM OF PRICING 335 D. Selling LES PROMOTION WHAT IT is 359 EFFECTIVE ADVERTISING 373, WINDOW DISPLAY 389 STOCK ARRANGEMENT AND DISPLAY 403 THE ESSENCE OF SALESMANSHIP 417 E. Finance and Control 27. THE EXTENSION OF CREDIT 437 28. RECORD KEEPING 460 29. TAX RECORDS AND REPORTS 481 STOCK CONTROL AND STOCK TURNOVER 494 MERCHANDISING EFFICIENCY 508 32. THE PROBLEM OF INSURANCE 525 33. PROFITS AND FAILURES 545 IV. The Control of Marketing 34. THE REGULATION OF COMPETITION 563 35. MARKETING COST AND EFFICIENCY 577 Index 595 I. Introduction: The Meaning and Scope of Marketing JL ISTRIBUTION, or marketing is the most important part of business. Most business concerns can produce many more goods than they can sell at a profit. Give us sales is the common cry of businessmen, and huge sums are spent on ad vertising and salesmanship. Whatever can be sold can be made. The big problem is distribution. Such statements are common and may be accepted as generally true in normal times. This condition has not always existed. Up until compara tively recent times, the big task of the race was to produce enough goods food, clothing, and shelterto satisfy its needs. During the past 150 years the problem has been altered by the use of labor-saving machinery by the discoveries and inventions of chemistry, agriculture, physics, and engineering and by the development of scientific management and accounting. The development of the natural sciences and the arts of physics, entomology, geology, chemistry, management, and en gineering has given us much new knowledge which has enabled us to increase greatly the output of goods and to reduce the costs of production. The result is that usually we are able to produce many more goods than the consumers are able to buy at the prevailing prices. Hence businessmen and farmers have become greatly interested in distribution...
Introduction To Retailing
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Author :
language : en
Publisher: Juta and Company Ltd
Release Date : 2005
Introduction To Retailing written by and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
This book identifies the key elements and components in starting a retail business. It is a known fact that there are a number of aspects that require attention in order to enhance the chances of success of the business. These issues, deemed to be essential in the running of a retail business, include the following: focusing on the customer; being in the right merchandise; selecting suppliers; stock control; pricing for profit; management of price changes; promoting sales; blending store activities for success. The book places the relevance and importance of these issues in perspective and in a practical way illustrates the application of the theory. Activities are used to explain certain concepts and a number of South African examples can be found in the book to illustrate certain principles. Introduction to Retailing is an easy-to-read book, and offers students and business people alike a hands-on approach to fundamental retail issues.
Sensory Marketing In Retail
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Author : Arto Lindblom
language : en
Publisher: Springer Nature
Release Date : 2024-01-15
Sensory Marketing In Retail written by Arto Lindblom and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-15 with Business & Economics categories.
Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Although it sounds like an attractive way to “nudge” customers, it is a highly demanding practice that also involves risks and ethical concerns. This textbook delves into the world of sensory marketing in a physical retail setting and offers a comprehensive and coherent view of various sensory cues and their capacity to drive our behaviour through stimulating our senses and creating sensory experiences. It particularly highlights the meaning of the multisensory nature of retail stores and emphasises how cues tend to affect us in combination rather than separately as single cues. After reading this book, you will be able to: · Identify various cues in a retailing setting · Categorise cues into different groups · Explain how cues affect consumers when they make their daily choices · Understand the multisensory nature of retail stores and the meaning of cue (in)congruence · Describe how consumers are likely to respond differently to cue combinations than single cues · Apply cues in practice and assess their outcomes. Ideal reading for students taking classes in consumer behaviour, shopper marketing, retail marketing and store design among others, it contains more than 30 global examples from various retail companies, self-reflective questions and decisions-based questions to aid learning.
Retailing Today
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Author : Don L. James
language : en
Publisher: Houghton Mifflin Harcourt P
Release Date : 1975
Retailing Today written by Don L. James and has been published by Houghton Mifflin Harcourt P this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Business & Economics categories.
Management development guide on retail marketing, with particular reference to the USA - covers shop location, layout and design, administrative aspects, recruitment and personneling, merchandise planning, purchasing, pricing, advertising, credit, financial management, the impact of consumerism, etc. Diagrams, flow charts, glossary, illustrations and references.
Retailing An Introduction 5 E
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Author : Roger Cox
language : en
Publisher: Pearson Education India
Release Date : 2006-09
Retailing An Introduction 5 E written by Roger Cox and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09 with Retail trade categories.
Retail Advertising And Selling
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Author : S. Roland Hall
language : en
Publisher:
Release Date : 1924
Retail Advertising And Selling written by S. Roland Hall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1924 with Advertising categories.
International Retail Marketing
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Author : Christopher Moore
language : en
Publisher: Routledge
Release Date : 2007-03-30
International Retail Marketing written by Christopher Moore and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-30 with Business & Economics categories.
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
Introduction To Marketing
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Author : Paul Dulaney Converse
language : en
Publisher:
Release Date : 1948
Introduction To Marketing written by Paul Dulaney Converse and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1948 with Marketing categories.