Introduction To Marketing
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Introducing Marketing
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Author : John Burnett
language : en
Publisher: State University of New York Oer Services
Release Date : 2018-07-11
Introducing Marketing written by John Burnett and has been published by State University of New York Oer Services this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-11 with Business & Economics categories.
"Integrated Marketing" boxes illustrate how companies apply principles.
Introduction To Marketing
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Author : Johan Botha
language : en
Publisher: Juta and Company Ltd
Release Date : 2005-09
Introduction To Marketing written by Johan Botha and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09 with Business & Economics categories.
With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
Introduction To Marketing
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Author : Adrian Palmer
language : en
Publisher: Oxford University Press
Release Date : 2012-03-29
Introduction To Marketing written by Adrian Palmer and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-29 with Business & Economics categories.
This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
Introduction To Marketing Concepts
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Author : Graeme Drummond
language : en
Publisher: Routledge
Release Date : 2005
Introduction To Marketing Concepts written by Graeme Drummond and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Providing comprehensive coverage of basic marketing topics, this text focuses on the key points of each aspect, illustrating the complexities and specific areas, as well as taking a more general overview.
Introduction To Marketing Concepts
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Author : Graeme Drummond
language : en
Publisher: Routledge
Release Date : 2006-08-11
Introduction To Marketing Concepts written by Graeme Drummond and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-11 with Business & Economics categories.
Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing. The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject. A balance between basic marketing and strategic concepts makes it suitable for all levels. Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text.
Marketing
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Author : Kenneth Le Meunier-FitzHugh
language : en
Publisher:
Release Date : 2021
Marketing written by Kenneth Le Meunier-FitzHugh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Business & Economics categories.
This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.
Strategic Marketing
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Author : Tony Proctor
language : en
Publisher: Routledge
Release Date : 2002-09-11
Strategic Marketing written by Tony Proctor and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-11 with Business & Economics categories.
Every enterprise needs an understanding of the strategies used by its competitors, and a basic knowledge of how the business environment impacts on its organization before it can formulate a marketing plan. Subjects covered include: * marketing strategy * analyzing the business environment * the customer in the market place * targeting and positioning * marketing mix strategy. This fresh new introductory text examines the nature of competitive marketing strategy, highlights the importance of adopting new marketing practices in order to reap most benefit from the business opportunities of the twenty-first century, and considers how effective management of internal and external relationships is vital to action the strategy. Case studies, case histories and thought-provoking questions make this a valuable resource for students and practising managers alike.
Introduction To Social Media Marketing
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Author : Todd Kelsey
language : en
Publisher: Apress
Release Date : 2017-06-21
Introduction To Social Media Marketing written by Todd Kelsey and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-21 with Computers categories.
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel. What You’ll Learn Understand basic functions for most social media tools, including how to get up and running See the benefits of social media tools and which one you should use for specific purposes Calculatethe real ROI expected from using specific tools Utilize social media monitoring and analytics Who This Book Is For Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.