Introduction To Marketing
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Introduction To Marketing Concepts
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Author : Graeme Drummond
language : en
Publisher: Routledge
Release Date : 2006-08-11
Introduction To Marketing Concepts written by Graeme Drummond and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-11 with Business & Economics categories.
Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing. The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject. A balance between basic marketing and strategic concepts makes it suitable for all levels. Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text.
Introduction To Marketing
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Author : Johan Botha
language : en
Publisher: Juta and Company Ltd
Release Date : 2005-09
Introduction To Marketing written by Johan Botha and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09 with Business & Economics categories.
With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
Introduction To Marketing
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Author : Adrian Palmer
language : en
Publisher: OUP Oxford
Release Date : 2012-03-29
Introduction To Marketing written by Adrian Palmer and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-29 with Business & Economics categories.
This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
Introduction To Marketing
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Author : Marjorie J. Cooper
language : en
Publisher: Harper Perennial
Release Date : 1993
Introduction To Marketing written by Marjorie J. Cooper and has been published by Harper Perennial this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Introduction To Marketing
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Author : Susan J. Dann
language : en
Publisher: Wiley
Release Date : 2003-09-26
Introduction To Marketing written by Susan J. Dann and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-26 with Business & Economics categories.
The positioning strategy of the Dann and Dann Introduction to Marketing is to present a text primarily for first year undergraduates that focuses on delivering an introduction to marketing, without overlapping significantly into strategic management, or expecting a range of prior industry experience. The text also refocusses introduction to marketing to concentrate on the development of the fundamental knowledge and skills necessary to understand marketing, without burdening the student with managerial strategy theory which is best suited to later courses. By intentionally targeting the first year university student market, and recognising their usually limited skills, life experiences and work experiences, the text assumes no prior experience or learning of marketing. This book is designed to return Introduction to Marketing to being an introduction to the fundamentals and principles of marketing, and leave the elements of marketing strategy to the relevant strategy texts and courses. The overall approach of the text, as outlined in the table of contents, is to reduce the level of overlap between second and third year strategic courses and the introductory marketing subjects. By refocussing introduction to marketing on the fundamentals of the discipline, the philosophy-strategy-tactics approach and concentrating on introducing students to these ideas, the text is able to be delivered as a concise book aimed at a the specific life experience and educational skill levels of first year students.
Introduction To Marketing
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Author : Carl D. McDaniel
language : en
Publisher:
Release Date : 2009-01
Introduction To Marketing written by Carl D. McDaniel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01 with Marketing categories.
Advanced Introduction To Marketing Strategy
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Author : Day, George
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-06-07
Advanced Introduction To Marketing Strategy written by Day, George and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-07 with Business & Economics categories.
This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
Introduction To Marketing
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Author : John Frain
language : en
Publisher:
Release Date : 1983
Introduction To Marketing written by John Frain and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Marketing categories.
Marketing
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Author : Gary Armstrong
language : en
Publisher: Prentice Hall
Release Date : 2005
Marketing written by Gary Armstrong and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
How do we get you moving? By placing you-the customer-in the driver's seat. "Marketing" introduces the leading marketing thinking on how "customer value "is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler
Introduction To Marketing Management
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Author : Stewart Henry Rewoldt
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1973
Introduction To Marketing Management written by Stewart Henry Rewoldt and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Business & Economics categories.