Analysis For Marketing Decisions

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Analysis For Marketing Decisions

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Author : James H. Donnelly
language : en
Publisher:
Release Date : 1970

Analysis For Marketing Decisions written by James H. Donnelly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Marketing categories.

Analysis For Strategic Market Decisions

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Author : George S. Day
language : en
Publisher: St. Paul : West Publishing Company
Release Date : 1986

Analysis For Strategic Market Decisions written by George S. Day and has been published by St. Paul : West Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.

Financial Analysis For Marketing Decisions

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Author : Sam R. Goodman
language : en
Publisher:
Release Date : 1972

Financial Analysis For Marketing Decisions written by Sam R. Goodman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Business & Economics categories.

Analysis For Marketing Planning

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Author : Donald R. Lehmann
language : en
Publisher: McGraw-Hill Companies
Release Date : 1991

Analysis For Marketing Planning written by Donald R. Lehmann and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.

Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

Research For Marketing Decisions

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Author : Paul E. Green
language : en
Publisher: Prentice Hall
Release Date : 1974

Research For Marketing Decisions written by Paul E. Green and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Business & Economics categories.

Creating Value With Big Data Analytics

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Author : Peter C. Verhoef
language : en
Publisher: Routledge
Release Date : 2016-01-08

Creating Value With Big Data Analytics written by Peter C. Verhoef and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-08 with Business & Economics categories.

Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.

Quantitative Methods For Marketing Decisions

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Author : Trevor Wegner
language : en
Publisher:
Release Date : 2000-01-28

Quantitative Methods For Marketing Decisions written by Trevor Wegner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-28 with Marketing categories.

"The text emphasises the following: The marketing decision support role of quantitative data analysis; How marketing research methodology impacts on data quality; The influence of data types on the choice of data analysis technique; All data analysis techniques are developed through practical marketing illustrations; Problem solving exercises"--Cover

Analysis For Marketing Decisions By James H Donnelly Jr And John M Ivancevich

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Author : James H. Donnelly
language : en
Publisher:
Release Date : 1970

Analysis For Marketing Decisions By James H Donnelly Jr And John M Ivancevich written by James H. Donnelly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Marketing categories.

Demand Analysis For Marketing Decisions

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Author : George David Hughes
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1973

Demand Analysis For Marketing Decisions written by George David Hughes and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Business & Economics categories.

Economic Analysis For Marketing Decisions

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Author : Kristian S. Palda
language : en
Publisher: Prentice Hall
Release Date : 1969

Economic Analysis For Marketing Decisions written by Kristian S. Palda and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Decision-making categories.