Demand Analysis For Marketing Decisions

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Demand Analysis For Marketing Decisions

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Author : George David Hughes
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1973

Demand Analysis For Marketing Decisions written by George David Hughes and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Business & Economics categories.

Demand Analysis For Marketing Decisions

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Author : David G. Hughes
language : da
Publisher:
Release Date : 1973

Demand Analysis For Marketing Decisions written by David G. Hughes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with categories.

Demand Analysis For Marketing Decisions By G David Hughes

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Author : George David Hughes
language : en
Publisher:
Release Date : 1973

Demand Analysis For Marketing Decisions By G David Hughes written by George David Hughes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Decision making categories.

Analysis For Marketing Decisions

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Author : James H. Donnelly
language : en
Publisher:
Release Date : 1970

Analysis For Marketing Decisions written by James H. Donnelly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Marketing categories.

Marketing Decisions Under Uncertainty

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Author : Dung Nguyen
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06

Marketing Decisions Under Uncertainty written by Dung Nguyen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.

Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations research and management applications, has brought the field of marketing alongside with finance, accounting and productionto within an executive'sreach for a sophisticatedtoolbox for decision making in an increasingly competitive and complex business environment. A quick look at Marketing, a recently published book edited by Eliashberg and Lilien would indicate even to the casual reader the extent of such methodological progress made by marketing scholars. Even in such an impressive and nearly exhaustive collection oftopics, with the notable exception pointed out by the editors of applicationsofthe scanner data, and in spite of the reference to it, an important omission is related to the issues ofmarketing decisions under conditions ofuncertainty. It is fairly obvious to the marketing executive and academician alike to recognize the important role uncertaintyplays in marketingdecisions such as pricing, promotion, advertising, sales force management, and others. The major purpose of this study is to address certain major marketing decision variables within the general context of an uncertain environment. While there have been significant progresses in analyzing marketing behaviors in a stochastic environment,the sourcesscatteramong differentmanagementandmarketingjoumals; and to the extent that these issues are addressed at all, they have aimed mainly at each separate, specifictopic at a time. Thus, our effort to bring these studies together in the same framework should facilitate our in-depth analysis of these important phenomena.

Economic Analysis For Marketing Decisions

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Author : Kristian S. Palda
language : en
Publisher: Prentice Hall
Release Date : 1969

Economic Analysis For Marketing Decisions written by Kristian S. Palda and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Decision-making categories.

Modeling Markets

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Author : Peter S.H. Leeflang
language : en
Publisher: Springer
Release Date : 2014-11-12

Modeling Markets written by Peter S.H. Leeflang and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-12 with Business & Economics categories.

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.

Building Models For Marketing Decisions

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Author : Peter S.H. Leeflang
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-29

Building Models For Marketing Decisions written by Peter S.H. Leeflang and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-29 with Business & Economics categories.

This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.

Marketing Decisions And Strategies

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Author : John Kuada
language : en
Publisher: Adonis & Abbey Publishers Ltd
Release Date : 2016-07-08

Marketing Decisions And Strategies written by John Kuada and has been published by Adonis & Abbey Publishers Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-08 with Reference categories.

The marketing literature generally assumes that managers and customers always make rational (reasonable and logical) decisions. In real life, however, decision making process is hardly rational and straightforward. Managers and customers normally make decisions "e;in-action"e; - i.e. as they grapple with critical problems on daily basis. As such, they tend to combine experience-based knowledge with intuition and analysis to inform their decisions. Their decision making processes become even more complex when their companies operate within international contexts. It is therefore appropriate to teach students a variety of decision making skills as they prepare themselves to work in international companies. This is the task initiated in this book. It discusses how managers combine both rational and non-rational approaches and tools in their decision making processes, especially in international business contexts.Issues discussed include the following:A* The marketing strategy conceptA* Rational and non-rational approaches to decision makingA* Market-driving and market-driven strategiesA* Internal marketing strategiesA* Relational theories and strategies in marketingA* Organizational buying behaviour and strategiesA* Online advertising decisions and strategiesA* Assessment of export opportunitiesA* Marketing in the emerging economiesA* Societal and ethical considerations in marketing decisions

Marketing Decision Making A Model Building Approach

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Author : Philip Kotler
language : en
Publisher: Holt McDougal
Release Date : 1971

Marketing Decision Making A Model Building Approach written by Philip Kotler and has been published by Holt McDougal this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Business & Economics categories.