Economic Analysis For Marketing Decisions

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Economic Analysis For Marketing Decisions

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Author : Kristian S. Palda
language : en
Publisher: Prentice Hall
Release Date : 1969

Economic Analysis For Marketing Decisions written by Kristian S. Palda and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Decision-making categories.

Marketing Decisions Under Uncertainty

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Author : Dung Nguyen
language : en
Publisher: Springer
Release Date : 1997-08-31

Marketing Decisions Under Uncertainty written by Dung Nguyen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-08-31 with Business & Economics categories.

Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations research and management applications, has brought the field of marketing alongside with finance, accounting and productionto within an executive'sreach for a sophisticatedtoolbox for decision making in an increasingly competitive and complex business environment. A quick look at Marketing, a recently published book edited by Eliashberg and Lilien would indicate even to the casual reader the extent of such methodological progress made by marketing scholars. Even in such an impressive and nearly exhaustive collection oftopics, with the notable exception pointed out by the editors of applicationsofthe scanner data, and in spite of the reference to it, an important omission is related to the issues ofmarketing decisions under conditions ofuncertainty. It is fairly obvious to the marketing executive and academician alike to recognize the important role uncertaintyplays in marketingdecisions such as pricing, promotion, advertising, sales force management, and others. The major purpose of this study is to address certain major marketing decision variables within the general context of an uncertain environment. While there have been significant progresses in analyzing marketing behaviors in a stochastic environment,the sourcesscatteramong differentmanagementandmarketingjoumals; and to the extent that these issues are addressed at all, they have aimed mainly at each separate, specifictopic at a time. Thus, our effort to bring these studies together in the same framework should facilitate our in-depth analysis of these important phenomena.

Building Models For Marketing Decisions

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Author : Peter Leeflang
language : en
Publisher: Springer Science & Business Media
Release Date : 2000-02-29

Building Models For Marketing Decisions written by Peter Leeflang and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02-29 with Business & Economics categories.

This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.

Analysis For Marketing Decisions

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Author : James H. Donnelly
language : en
Publisher:
Release Date : 1970

Analysis For Marketing Decisions written by James H. Donnelly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Marketing categories.

Economic Analysis For Marketing Decisions By K S Palda

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Author : K S. PALDA
language : en
Publisher:
Release Date : 1969

Economic Analysis For Marketing Decisions By K S Palda written by K S. PALDA and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with categories.

Handbook Of Marketing Decision Models

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Author : Berend Wierenga
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-09-05

Handbook Of Marketing Decision Models written by Berend Wierenga and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-05 with Business & Economics categories.

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.

Marketing Analysis Of Tools And Methods

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Author : Muli Benjamin
language : en
Publisher: GRIN Verlag
Release Date : 2018-08-23

Marketing Analysis Of Tools And Methods written by Muli Benjamin and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-23 with Business & Economics categories.

Research Paper (undergraduate) from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, Egerton University, language: English, abstract: This project will analyze existing marketing strategies at Walmart local retail and make recommendations for improvement. I will commence the project by describing the marketing tools and methods used by the target company to segment their products before analyzing the effectiveness of the marketing mix for the target company. This will be followed by an evaluation of how the company’s in-store and local marketing meet the needs of its customers. I will then identify the role social responsibility plays in the company’s marketing efforts. Eventually, I will propose specific improvements to the target company’s overall marketing efforts. Every successful business requires effective marketing strategy. The strategy should reflect target markets, segments, and customers. The main objective of marketing strategy is “to identify specific customer needs, then design a marketing program that can satisfy those needs”. In order to accomplish this in an effective manner, a business needs to have sufficient knowledge about its existing and potential customers.

Behavioural Economic Analysis Of Decision Making

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Author : Yu Zhang
language : en
Publisher:
Release Date : 2007

Behavioural Economic Analysis Of Decision Making written by Yu Zhang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Economics categories.

Marketing Decisions And Strategies

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Author : John Kuada
language : en
Publisher: Adonis & Abbey Publishers Ltd
Release Date : 2016-07-08

Marketing Decisions And Strategies written by John Kuada and has been published by Adonis & Abbey Publishers Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-08 with Reference categories.

The marketing literature generally assumes that managers and customers always make rational (reasonable and logical) decisions. In real life, however, decision making process is hardly rational and straightforward. Managers and customers normally make decisions "e;in-action"e; - i.e. as they grapple with critical problems on daily basis. As such, they tend to combine experience-based knowledge with intuition and analysis to inform their decisions. Their decision making processes become even more complex when their companies operate within international contexts. It is therefore appropriate to teach students a variety of decision making skills as they prepare themselves to work in international companies. This is the task initiated in this book. It discusses how managers combine both rational and non-rational approaches and tools in their decision making processes, especially in international business contexts.Issues discussed include the following:A* The marketing strategy conceptA* Rational and non-rational approaches to decision makingA* Market-driving and market-driven strategiesA* Internal marketing strategiesA* Relational theories and strategies in marketingA* Organizational buying behaviour and strategiesA* Online advertising decisions and strategiesA* Assessment of export opportunitiesA* Marketing in the emerging economiesA* Societal and ethical considerations in marketing decisions

New Product Decisions

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Author : Edgar A. Pessemier
language : en
Publisher:
Release Date : 1966

New Product Decisions written by Edgar A. Pessemier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with New products categories.