Analysis Of The Perceived Value Of Product Testing On Consumer Information Behavior For Cosmetics
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Analysis Of The Perceived Value Of Product Testing On Consumer Information Behavior For Cosmetics
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Author : Elodie Brigitte Hubert
language : en
Publisher:
Release Date : 2010
Analysis Of The Perceived Value Of Product Testing On Consumer Information Behavior For Cosmetics written by Elodie Brigitte Hubert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Das immer grösser werdende Angebot von Produkten führt dazu, dass der Kunde den Marktüberblick verliert, was durch die Tendenz der Produzenten von Produkten und Dienstleistungen, immer mehr emotionale statt informative Werbung zu produzieren, unterstrichen wird. In dieser Situation schafft der vergleichende Warentest eine verbesserte Übersicht des vorhandenen Marktes und verbessert die Information des Kunden zu relevanten Produkteigenschaften, wie z.B. dem Einfluss auf die Umwelt oder dem persönliche Wohlbefinden. Das Ziel der vorliegenden Arbeit war es aus der Sicht eines Kunden anhand einer Conjoint-Analyse von einer Studentengrundgesamtheit an schweizerischen Universitäten, herauszufinden, welchen wahrgenommenen Wert ein Testergebnis hat in Bezug auf das Informationsverhalten des Verbrauchers eines Kosmetikartikels und in Bezug zu anderen Eigenschaften. Um Einblick in die Sicht des Produzenten von Kosmetikprodukten zu erhalten, wurde der erkannte Wert eines Warentests und dessen Einbindung in der Marketingstrategie des Unternehmens beurteilt. Dazu wurde eine qualitative Umfrage bei vier Hauptproduzenten von Kosmetika durchgeführt. Die Conjoint-Analyse konnte bestätigen, dass Testresultate den grössten Beitrag an Nutzen erzeugen und dass sie die wichtigsten Eigenschaften im Vergleich zu anderen hervorheben. Die qualitative Umfrage konnte die positive öffentliche Meinung bezüglich der Warentests darstellen, zeigte aber deren schwache Einbindung in der Marketingstrategie, was den Mangel an Erfahrung der Unternehmen auf diesem Gebiet zeigt. Die segmentspezifische Analyse bestätigte die Notwendigkeit die Kommunikation nach dem zu differenzieren, was die Verbraucher bezüglich ihres Informationsverhaltens am wichtigsten finden, d.h. Testresultate, organische Zusammensetzung, Marke und Preis. Der Autor schloss daraus, dass Warentests die Transparenz des Marktes erhöhen, den Informationsprozess aus der Sicht des Verbrauch.
Consumer Testing And Evaluation Of Personal Care Products
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Author : Howard R. Moskowitz
language : en
Publisher: CRC Press
Release Date : 1995-09-13
Consumer Testing And Evaluation Of Personal Care Products written by Howard R. Moskowitz and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-09-13 with Medical categories.
This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and create personal care products for consumers with defined needs, offering practical advice to the novice researcher.
Consumer Perception Of Product Risks And Benefits
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Author : Gerard Emilien
language : en
Publisher: Springer
Release Date : 2017-03-14
Consumer Perception Of Product Risks And Benefits written by Gerard Emilien and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-14 with Business & Economics categories.
This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
Proceedings Of World Conference On Information Systems For Business Management
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Author : Andres Iglesias
language : en
Publisher: Springer Nature
Release Date :
Proceedings Of World Conference On Information Systems For Business Management written by Andres Iglesias and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Hci International 2022 Late Breaking Papers Hci For Today S Community And Economy
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Author : Matthias Rauterberg
language : en
Publisher: Springer Nature
Release Date : 2022-10-21
Hci International 2022 Late Breaking Papers Hci For Today S Community And Economy written by Matthias Rauterberg and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-21 with Computers categories.
This proceedings LNCS 13516 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, during June 26 to July 1, 2022. HCII 2022 received a total of 5583 submissions from academia, research institutes, industry, and governmental agencies from 88 countries submitted contributions, and 1276 papers and 275 posters were included in the proceedings that were published just before the start of the conference. Additionally, 296 papers and 181 posters are included in the volumes of the proceedings published after the conference, as “Late Breaking Work” (papers and posters). The contributions thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas.
Proceedings Of The International Conference On Sustainable Collaboration In Business Technology Information And Innovation Scbtii 2023
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Author : Suhal Kusairi
language : en
Publisher: Springer Nature
Release Date : 2023-12-19
Proceedings Of The International Conference On Sustainable Collaboration In Business Technology Information And Innovation Scbtii 2023 written by Suhal Kusairi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-19 with Business & Economics categories.
This is an open access book.Sustainable Collaboration in Business, Technology, Information and InnovationSCBTII 2023: “Preserving the Sustainability of Business in Accelerated Digital Transformation and Transition Collide”The COVID-19 pandemic had dealt a devastating blow to the SDGs, which were already off track before the pandemic forced the closure of schools, government services and workplaces worldwide. The pandemic erased more than four years of progress in eradicating poverty and pushing millions into extreme poverty. On the other hand, digital transformation rapidly creates a world of ever-faster technological developments. In response, every business must think of itself as a tech business. Companies need to re-design their processes and ensure their people have the skills needed for a world where we increasingly collaborate and work alongside capable and intelligent machines. Unfortunately, the war in Ukraine has accelerated the schism and confrontation between the major global powers. Another point of tension is the US–China relations joining the trade, technological, economic, and geostrategic competition. This year will be more significant. But the world business before us is not divided into two concrete blocks. Instead, a full-scale reconfiguration of alliances is underway, which forces all other actors to reposition themselves about the new strategic competition dynamics and to seek out their own spaces in a global transformation. On the other hand, the green and the digital transitions, which seemed to work hand in hand towards building a more sustainable world, have collided. Against this backdrop, universities, as academic institutions, play an essential role in educating and providing professional human resources and conducting high-quality research that benefits humanity. However, universities must take a more significant part and be innovative and creative in engaging and supporting the development opportunities and consolidation of the Global community. To embark on this role effectively, universities must always foster communication and discussion among academicians, scholars, practitioners, and policymakers under the Sustainability Development Goals (SDGs). Academia, Government, Business, and Communities must increasingly cooperate to achieve academic and research excellence and constructive solutions to current business and economic issues. Sustainable Collaboration in Business, Information, and Innovation (SCBTII) 2023 is an international conference that brings together academics, professionals, entrepreneurs, researchers, learners, and other associated groups from all over the world that is interested in theories, as well as practices in the field of the digital economy for global competitiveness. This conference provides opportunities for presenters and participants to exchange new ideas and experiences, create research relationships, and find international partners for future collaboration to respond to economy, business, social and technological development challenges successfully and effectively for better life well-being.
European Journal Of Tourism Research
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Author :
language : en
Publisher: Varna University of Management
Release Date : 2022-03-01
European Journal Of Tourism Research written by and has been published by Varna University of Management this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-01 with Business & Economics categories.
The European Journal of Tourism Research is an open-access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, tourism sociology, psychology in tourism, tourism geography, political sciences in tourism, mathematics, tourism statistics, tourism anthropology, culture and tourism, heritage and tourism, national identity and tourism, information technologies in tourism and others are invited. Empirical studies need to have either a European context or clearly stated implications for the European tourism industry. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. The journal is indexed in Scopus and Clarivate Analytics' Emerging Sources Citation Index. There are no charges for publication. The editorial team welcomes your submissions to the European Journal of Tourism Research.
Consumer Behavior In The Internet Era
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Author : Gong Sun
language : en
Publisher: Frontiers Media SA
Release Date : 2022-11-28
Consumer Behavior In The Internet Era written by Gong Sun and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-28 with Science categories.
Human Factors In Accessibility And Assistive Technology
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Author :
language : en
Publisher: AHFE International
Release Date : 2023-07-19
Human Factors In Accessibility And Assistive Technology written by and has been published by AHFE International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-19 with Technology & Engineering categories.
Proceedings of the 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023), July 20–24, 2023, San Francisco, USA
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.