Consumer Behavior In The Internet Era
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Consumer Behavior In The Internet Era
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Author : Gong Sun
language : en
Publisher: Frontiers Media SA
Release Date : 2022-11-28
Consumer Behavior In The Internet Era written by Gong Sun and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-28 with Science categories.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
New Consumer Behavior Theories From Japan
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Author : Akira Shimizu
language : en
Publisher: Springer Nature
Release Date : 2021-04-20
New Consumer Behavior Theories From Japan written by Akira Shimizu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-20 with Business & Economics categories.
This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus–response model and the other is the information-processing model. The stimulus–response model is applicable when consumers buy low-involvement products, and the information-processing model applies for high-involvement products. Thus consumers’ decision making depends on the involvement level for the products. With the advent of the widespread use of the Internet, however, the situation has changed. Consumers whose information sensitivity is high (i.e., among leading-edge consumers) now use the Internet to search for information even for low-involvement products. The consumers’ decision-making process depends therefore on their information sensitivity, not on the involvement level of the products. Also, these leading-edge consumers become in effect another type of media as they broaden their experience through the Internet. Under these circumstances, research about leading-edge consumers and the introduction of a new CDM is highly significant. This book gathers data about leading-edge consumers, analyzes these data, then proposes a new type of CDM called “circulation marketing”. Following this model, not only the previous types of CDM, but also the new kind of CDM, including share behavior of leading-edge consumers, is explained.
Proceedings Of The 2025 International Conference On Financial Risk And Investment Management Icfrim 2025
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Author : Maizaitulaidawati Md Husin
language : en
Publisher: Springer Nature
Release Date : 2025-08-03
Proceedings Of The 2025 International Conference On Financial Risk And Investment Management Icfrim 2025 written by Maizaitulaidawati Md Husin and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-03 with Business & Economics categories.
This book is an open access. The 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025) will be held from February 28th-March 2nd in Singapore. This global event will serve as a key platform for the presentation and discussion of the latest research and innovations in financial risk management, investment strategies, and related areas. The conference will bring together a diverse group of scholars, practitioners, and industry experts to explore the challenges and opportunities in the rapidly evolving financial landscape. As the financial industry continues to face unprecedented changes due to technological advancements, regulatory shifts, and global economic dynamics, effective risk management and innovative investment strategies have never been more critical. ICFRIM 2025 aims to provide a platform for the exchange of ideas, the sharing of best practices, and the exploration of new frontiers in financial risk and investment management. The conference will feature keynote speeches and paper presentations from leading academics and professionals in the field. Topics will range from risk assessment and mitigation strategies to the impact of fintech and artificial intelligence on investment management. Attendees will have the opportunity to engage with cutting-edge research, network with peers, and gain valuable insights into the latest trends and developments shaping the future of finance. We invite researchers, industry practitioners, and policymakers from around the world to participate in ICFRIM 2025, contributing their expertise and perspectives to this important dialogue. Join us as we collaborate to advance the field of financial risk and investment management.
The Handbook Of Communication Engagement
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Author : Kim A. Johnston
language : en
Publisher: John Wiley & Sons
Release Date : 2018-07-31
The Handbook Of Communication Engagement written by Kim A. Johnston and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-31 with Business & Economics categories.
A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. Winner of the 2018 PRIDE Award for Innovation, Development, and Educational Achievement from the Public Relations Division of the National Communication Association.
Ai Impacts In Digital Consumer Behavior
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Author : Musiolik, Thomas Heinrich
language : en
Publisher: IGI Global
Release Date : 2024-03-04
Ai Impacts In Digital Consumer Behavior written by Musiolik, Thomas Heinrich and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-04 with Business & Economics categories.
In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences. This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented approach. It unveils a theoretical framework and the latest empirical research, providing scholars with a toolkit of concepts, theories, and analytical techniques. With a multidisciplinary focus on behavioral analysis, the book equips academic minds with the knowledge to navigate the challenges of the digital age. Furthermore, it addresses the ethical dimensions and ethic considerations associated with the accelerating pace of consumer behavior analysis, shedding light on the responsible use of AI technologies.
The Era Of Internet Of Things
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Author : Khaled Salah Mohamed
language : en
Publisher: Springer
Release Date : 2019-05-13
The Era Of Internet Of Things written by Khaled Salah Mohamed and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-13 with Technology & Engineering categories.
This book introduces readers to all the necessary components and knowledge to start being a vital part of the IoT revolution. The author discusses how to create smart-IoT solutions to help solve a variety of real problems. Coverage includes the most important aspects of IoT architecture, the various applications of IoT, and the enabling technologies for IoT. This book presents key IoT concepts and abstractions, while showcasing real case studies. The discussion also includes an analysis of IoT strengths, weaknesses, opportunities and threats. Readers will benefit from the in-depth introduction to internet of things concepts, along with discussion of IoT algorithms and architectures tradeoffs. Case studies include smart homes, smart agriculture, and smart automotive.
European Consumers In The Digital Era
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Author : Małgorzata Bartosik-Purgat
language : en
Publisher: Taylor & Francis
Release Date : 2022-10-18
European Consumers In The Digital Era written by Małgorzata Bartosik-Purgat and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-18 with Business & Economics categories.
Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinants; some depending on the consumers themselves and others on the organizations acting in the market. What determinants are inducing these changes in consumers` needs, perceptions, attitudes, values, and finally, purchasing behavior? This edited collection offers a comprehensive description of the consumer behavior process and the determinants that affect it in the era of digitalization. This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic. The first part of the book is devoted to characteristic phenomena in consumer behavior in the era of digitalization, such as changes in the consumer buying decision-making processes, e-commerce, prosumers’ and consumers` attitudes towards innovations. The second part will describe the consumers, their decision-making processes, with examples from almost all geographical regions in Europe, including Germany, Spain, Italy, Finland, Poland and Russia. Both individually and collectively, the contributors provide discussion points and practical implications resulting from the changes observed in consumer behavior in each country. European Consumers in the Digital Era provides a comprehensive overview of digital consumer behavior, offering timely insights for scholars and researchers. It will also appeal to postgraduate students of related fields, including marketing, innovation and sociology.
Digital Age Chances Challenges And Future
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Author : Svetlana Igorevna Ashmarina
language : en
Publisher: Springer
Release Date : 2019-07-27
Digital Age Chances Challenges And Future written by Svetlana Igorevna Ashmarina and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-27 with Technology & Engineering categories.
This proceedings book presents the outcomes of the VII International Scientific Conference “Digital Transformation of the Economy: Challenges, Trends, New Opportunities”, which took place in Samara, Russian Federation, on April 26–27, 2019. Organized by the Samara State University of Economics, the conference chiefly focused on digital economy issues, such as theoretical preconditions for the development of economic systems in the digital age and specific practical issues related to real-world business practice. Consisting of six chapters corresponding to the thematic areas of the conference, and written by scientists and practitioners from different regions of Russia, Kazakhstan, the Czech Republic and Germany, the book offers answers to the most pressing questions for today’s business community: - How is our world changing under the influence of digital technology? - Is sustainable economic development a myth or reality in the context of digitalization? - What threats and opportunities does digitalization bring? - What are realities and prospects of digitalization in the context of business practice? - How do we create a digital infrastructure for the economy? - How should the legal environment of the economy be transformed in the context of digitalization? The conclusions and recommendations presented are not recipes for solving the existing economic problems, but instead are intended for use in further research on transformation processes in the economy and in the development of state economic policies in various countries and regions.
Proceedings Of The 2022 4th International Conference On Economic Management And Cultural Industry Icemci 2022
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Author : Hrushikesh Mallick
language : en
Publisher: Springer Nature
Release Date : 2023-01-07
Proceedings Of The 2022 4th International Conference On Economic Management And Cultural Industry Icemci 2022 written by Hrushikesh Mallick and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-07 with Business & Economics categories.
This is an open access book. 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022) to be held in Chongqing (Online) on October 14-16, 2022. As the leader of the global trend of scientific and technological innovation, China is constantly creating a more open scientific and technological innovation environment, expanding the depth and breadth of academic cooperation, and building a shared innovation community. These efforts are making new contributions to globalization and building a community with a shared future for mankind. ICEMCI aims to bring together innovative academics and industry experts in Economic Management and Cultural Industry into a common forum. We will discuss and research on areas such as International Economics and Trade, Sustainable Economic Development, Economic Statistics, Economic Policy, The impact of cultural industries on the economy, etc. ICEMCI 2022 also aims to provide a platform for experts, scholars, engineers, technicians and technology R&D personnel to share scientific research results and cutting-edge technologies, understand academic development trends, expand research ideas, strengthen academic research and discussion, and promote cooperation in the industrialization of academic achievements . With the theme "Economic Management and Cultural Industry", ICEMCI 2022 aspires to keeping up with advances and changes to a consistently morphing field. Leading researchers and industry experts from around the globe will be presenting the latest studies through papers, keynote speeches and oral presentations. We warmly invite you to participate in ICEMCI 2022 and look forward to seeing you in Chongqing !