Angewandtes Gesundheitsmarketing
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Angewandtes Gesundheitsmarketing
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Author : Stefan Hoffmann
language : de
Publisher: Springer-Verlag
Release Date : 2012-10-19
Angewandtes Gesundheitsmarketing written by Stefan Hoffmann and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-19 with Business & Economics categories.
Das Gesundheitsmarketing, d.h. die Gesamtheit aller Maßnahmen, die ein Unternehmen ergreifen kann, um gesundheitsbewusste Konsumenten anzusprechen, gewinnt zunehmend an Bedeutung. Das Buch „Angewandtes Gesundheitsmarketing“ zeigt auf, wie gesundheitsbewusste Konsumenten identifiziert werden können und wie sich Kampagnen im Gesundheitsmarketing planen lassen. Aufbauend auf strategischen Überlegungen bietet das Buch ganz konkrete Handlungsempfehlungen für den Unternehmensalltag.
Handbook Of Integrated Csr Communication
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Author : Sandra Diehl
language : en
Publisher: Springer
Release Date : 2016-12-29
Handbook Of Integrated Csr Communication written by Sandra Diehl and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-29 with Business & Economics categories.
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
Health Education And Prevention
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Author : Frank Pizon
language : en
Publisher: John Wiley & Sons
Release Date : 2019-04-30
Health Education And Prevention written by Frank Pizon and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-30 with Medical categories.
Social representations, beliefs, values and knowledge are just some of the aspects that affect how the beneficiaries of preventative health measures perceive their wellbeing. Health Education and Prevention questions and analyzes these concepts in order to consider new ways of theorizing patients’ conceptions of their health. From a methodological point of view, these analyses are put into practice with the design of prevention tools and devices. The use of a corpora of photographs is particularly meaningful in this respect. This book offers an authoritative perspective by noting important points of vigilance in training, and especially by distinguishing instructive contents conducive to the development of an explicit health pedagogy for more effective prevention measures. A model for categorizing situations integrating both educational and healthcare paths is also proposed.
Research Anthology On Managing Crisis And Risk Communications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2022-07-01
Research Anthology On Managing Crisis And Risk Communications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-01 with Language Arts & Disciplines categories.
In times of crisis, it is crucial that information is disseminated quickly and accurately to the appropriate channels. In today’s technological world, there is a plethora of misinformation that can negatively sway individuals and provide them with false reports. To ensure information is distributed appropriately, organizations must implement a plan to ensure their communication is effective. Further study on the best practices and challenges of managing crisis and risk communications is required to ensure organizations are prepared. The Research Anthology on Managing Crisis and Risk Communications discusses strategies and tactics to effectively manage communication in times of crisis and considers the difficulties associated with maintaining a clear line of information. The book also provides an overview of the potential future directions for this field to improve communications moving forward. Covering key topics such as misinformation, technology, leadership, and human health, this major reference work is ideal for managers, business owners, organization leaders, industry professionals, government officials, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.
Handbook Of Research On Representing Health And Medicine In Modern Media
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Author : Sar?, Gül?ah
language : en
Publisher: IGI Global
Release Date : 2021-04-02
Handbook Of Research On Representing Health And Medicine In Modern Media written by Sar?, Gül?ah and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-02 with Medical categories.
Traditional and social media are used extensively in terms of public health today. Studies show that social media works much better than other follow-up systems, leading it to become a modern and somewhat new tool for disease coverage and information discovery. The current state of the representation of health and medicine in the media is an important factor to analyze in the field of health communication, especially amidst the onset of a global pandemic. The ways in which the media discusses health, the campaigns that are used, and the ethics around this role of media and journalism are defining factors in the spread of information regarding health. The Handbook of Research on Representing Health and Medicine in Modern Media is a crucial reference that discusses health communication within two contexts: in terms of the media and journalists presenting critical health information and in terms of media literacy and information retrieval methods of media consumers through modern digital channels. The main purpose of these chapters is the development of critical thinking about health presentations and health communication issues in the media by presenting a discussion of the issues that will contribute to this vital view of health, medicine, and diseases in the media. The primary topics highlighted in this book are infectious diseases in the media, campaigning, media ethics, digital platforms such as television and social media in health communication, and the media’s impact on individuals and society. This book is ideal for journalists, reporters, researchers, practitioners, public health officials, social media analysts, researchers, academicians, and students looking for information on how health and medicine are presented in the media, the channels used for information delivery, and the impact of the media on health and medicine.
Consumer Behavior
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Author : Stefan Hoffmann
language : en
Publisher: Springer Nature
Release Date : 2023-01-03
Consumer Behavior written by Stefan Hoffmann and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-03 with Business & Economics categories.
Detailed textbook with a focus on consumer behavior research This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. Why is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book "Consumer Behaviour": They begin with the understanding of the term and briefly outline the theoretical as well as methodological approach to consumer behaviour. They then discuss influences on consumer behaviour, which take place first and foremost within us: Motivation, emotion and cognition as well as attitude and decision. They then show that behaviour differs systematically between different consumer groups. For this purpose, they consider influences from the social, physical and media environment. At the end of the consumer behavior book, they illustrate how buying behavior is embedded in general societal developments and thus constantly changes over time. This second edition of the book has been revised and updated by the authors. Clear textbook for exam preparation with many practical aids The Consumer Behavior textbook is intended for students in the following disciplines: Business Administration Psychology Communications Related disciplines It follows a consistent didactic concept: as a reader, you observe the fictional characters Lea and Ben in numerous consumption situations. In this way, you get to know essential theories and models in a lively way and close to everyday life. The following elements also help you to quickly grasp and effectively learn the contents of the textbook "Consumer Behaviour": Case studies Descriptions of relevant studies QR codes to video content (e.g. videos and websites) This makes this book ideal for reviewing lectures and preparing for exams. At the end of each chapter you will find questions for self-monitoring and recommended reading.
Trends Und Forschung Im Marketingmanagement
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Author : Peter Kürble
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2018-10-22
Trends Und Forschung Im Marketingmanagement written by Peter Kürble and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-22 with Business & Economics categories.
Das Lehrbuch stellt die aktuell wichtigsten Trends im Marketing dar. Der besondere Mehrwert besteht darin, dass neben zahlreichen Beispielen zu den Trends ausgewählte Forschungsarbeiten vorgestellt werden, die eine fundierte akademische Befassung mit spezifischen Aspekten der Trends aufzeigen. Somit hat der Leser die Möglichkeit, die Bedeutung der Trends für die aktuelle Realität zu erfahren und darüber hinaus einen Einblick in die wissenschaftliche Befassung mit marketingrelevanten Themen zu bekommen.
Kommunale Gesundheitslandschaften
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Author : Ernst-Wilhelm Luthe
language : de
Publisher: Springer-Verlag
Release Date : 2013-09-06
Kommunale Gesundheitslandschaften written by Ernst-Wilhelm Luthe and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-06 with Social Science categories.
Im deutschen Gesundheitssektor werden vorhandene Gestaltungspotentiale bei weitem nicht ausgeschöpft: die maßgeblichen Entscheidungen werden auf zentralstaatlicher Ebene getroffen – häufig zum Nachteil einer bedarfsgerechten Versorgung der Bevölkerung vor Ort. Egal ob es um Fragen gesundheitlicher Prävention, um Schnittstellenprobleme zwischen den Sektoren, um die Bewältigung altersabhängiger Krankheiten und Krankheitsfolgen, um die Inklusion behinderter Menschen oder um die bessere Vernetzung der gesundheitlichen Akteure geht – letzten Endes hängt alles ab von den jeweiligen Gegebenheiten einer „kommunalen Gesundheitslandschaft“. Was also muss vor Ort getan werden? Das Buch entwickelt umsetzungsfähige Perspektiven einer dezentralen Gesundheitspolitik: es beschreibt die gesundheitlichen Herausforderungen bezogen auf bestimmte Zielgruppen, bietet ein umfangreiches Arsenal von Handlungsinstrumenten, beschreibt Verantwortlichkeiten im institutionellen Gefüge staatlicher und privater Akteure und ermöglicht einen Ausblick auf die örtliche Wirtschafts- und Unternehmensentwicklung bei Ausbau einer gut funktionierenden Gesundheitsregion. Mit seinem Erscheinen in der neuen Reihe „Gesundheit. Politik –Gesellschaft - Wirtschaft“ (hrsg. von E.-W.Luthe und J.N. Weatherly) steht das Buch für die wachsende Erkenntnis, Gesundheitspolitik als interdisziplinäre Aufgabe zu betrachten.
Handbuch Gesundheitskommunikation
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Author : Hurrelmann
language : de
Publisher: Hogrefe AG
Release Date : 2014-10-01
Handbuch Gesundheitskommunikation written by Hurrelmann and has been published by Hogrefe AG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-01 with Medical categories.
er Austausch von Informationen über Gesundheit und Krankheit wird immer wichtiger. Das breite Themenspektrum ist nicht nur in massenmedialen Informationsund Unterhaltungsformaten überaus präsent, auch die Alltagskommunikation ist von Gesundheits- und Krankheitsthemen geprägt. Neben die direkten persönlichen Kommunikationsformen treten heute vor allem online-basierte Wege des Austauschs. Moderne Interaktions- und Kommunikationstechniken beeinflussen inzwischen den gesamten Gesundheitsmarkt und alle Sektoren der Versorgung - von der Gesundheitsförderung und Prävention über die medizinische und psychotherapeutische Behandlung bis hin zu Rehabilitation und Pflege. Das fachliche Wissen hierüber wird im interdisziplinären Forschungsfeld 'Health Communication' gesammelt. In diesem Handbuch geben renommierte Autorinnen und Autoren aus verschiedenen wissenschaftlichen Disziplinen - vor allem der Kommunikationswissenschaft, Gesundheitswissenschaften, Medizin, Psychologie und Soziologie - einen systematischen Überblick über dieses sich schnell entwickelnde Gebiet. Neben Modellen, Konzepten, Strategien und Programmen der Gesundheitskommunikation werden die unterschiedlichen Kommunikationswege, die Perspektiven der verschiedenen Kommunikationspartner sowie die gesundheitspolitischen Implikationen der Kommunikation über Gesundheit und Krankheit analysiert.
Verbraucherwissenschaften
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Author : Peter Kenning
language : de
Publisher: Springer-Verlag
Release Date : 2017-03-01
Verbraucherwissenschaften written by Peter Kenning and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-01 with Business & Economics categories.
In diesem Herausgeberband wird das vielfältige Themenfeld der Verbraucherwissenschaften wissenschaftlich-konzeptionell definiert, skizziert und strukturiert. Ausgewählte Problemfelder der Verbraucherwissenschaften und der Verbraucherpolitikberatung stehen im Fokus wie z.B. die Digitale Welt, Energie, Ernährung, Finanzen und Gesundheit. Ausgewiesene Experten stellen Institutionen und Organisationen auf internationaler, Bundes- und Landesebene vor und betrachten den Verbraucher zusätzlich aus der Praxisperspektive. Der Inhalt Definitionen, begriffliche Abgrenzung und Entwicklungspfade der Verbraucherwissenschaft Rahmenbedingungen aus wirtschaftswissenschaftlicher, historischer, technologischer, politikwissenschaftlicher, soziologischer und rechtlicher Perspektive Wesentliche Forschungsfelder Innovative Ansätze der Verbraucherwissenschaften Institutionen, Organisationen und Akteure Die Herausgeber Univ.-Prof. Dr. Peter Kenning ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Marketing an der Heinrich-Heine-Universität Düsseldorf. Er ist Sprecher des Koordinierungsgremiums des Netzwerks Verbraucherforschung im Bundesministerium der Justiz und für Verbraucherschutz (BMJV). Univ.-Prof. Dr. Andreas Oehler ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Finanzwirtschaft, an der Universität Bamberg. Er ist u.a. Direktor der Forschungsstelle „Verbraucherfinanzen und Verbraucherbildung“ und Vorsitzender des Verwaltungsrats der Stiftung Warentest. Prof. Dr. Lucia A. Reisch ist Verhaltensökonomin und Konsumforscherin. Sie ist Full Professor an der Copenhagen Business School sowie Direktorin des Forschungszentrums Verbraucher, Markt und Politik an der Zeppelin Universität Friedrichshafen. Sie ist Vorsitzende des Sachverständigenrats für Verbraucherfragen (SVRV). Dr. Christian Grugel ist im Bereich der verbraucherpolitischen Beratung tätig. Bis Juni 2015 leitete er im Bundesministerium der Justiz und für Verbraucherschutz die Abteilung Verbraucherpolitik.