Animation And Advertising
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Animation And Advertising
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Author : Malcolm Cook
language : en
Publisher: Springer Nature
Release Date : 2019-12-17
Animation And Advertising written by Malcolm Cook and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-17 with Performing Arts categories.
Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and European examples. This collection reviews the history of famous animation studios and artists, and rediscovers overlooked ones. It situates animated advertising within the context of a diverse intermedial and multi-platform media environment, influenced by print, radio and digital practices, and expanding beyond cinema and television screens into the workplace, theme park, trade expo and urban environment. It reveals the part that animation has played in shaping our consumption of particular brands and commodities, and assesses the ways in which animated advertising has both changed and been changed by the technologies and media that supported it, including digital production and distribution in the present day. Challenging the traditional privileging of art or entertainment over commercial animation, Animation and Advertising establishes a new and rich field of research, and raises many new questions concerning particular animation and media histories, and our methods for researching them.
New York S Animation Culture
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Author : Kristian Moen
language : en
Publisher: Springer Nature
Release Date : 2019-11-21
New York S Animation Culture written by Kristian Moen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-21 with Performing Arts categories.
This book reveals and explores the thriving animation culture in midtown Manhattan, the World’s Fair, art galleries and cinemas during a vibrant period of artistic, commercial and industrial activity in New York City. Alongside a detailed investigation of animated film at the time – ranging from the abstract works of Mary Ellen Bute and Norman McLaren to the exhibition practices of the Disney Studios and the New York World’s Fair – New York’s Animation Culture examines a host of other animated forms, including moving dioramas, illuminated billboards, industrial displays, gallery exhibitions, mobile murals, and shop windows. In this innovative microhistory of animation, Moen combines the study of art, culture, design and film to offer a fine-grained account of an especially lively animation culture that was seen as creating new media, expanding the cinema experience, giving expression to utopian dreams of modernity, and presenting dynamic visions of a kinetic future.
The Fundamentals Of Animation
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Author : Paul Wells
language : en
Publisher: Bloomsbury Publishing
Release Date : 2016-08-11
The Fundamentals Of Animation written by Paul Wells and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-11 with Computers categories.
Packed with examples from classic and contemporary films, The Fundamentals of Animation presents each stage of the animation production process in an engaging visual style, whilst providing an historical and critical context for four core disciplines: drawn/cel; 2D/3D stop-motion; computer generated; and experimental animation. With insightful commentary from leading animators, Wells and Moore also introduce you to the many different career paths open to aspiring animators, from storyboard artist or character designer to VFX artist or writer and director. They also provide you with key tips on producing engaging portfolios and show reels. - Illustrated with over 300 images, including preliminary sketches, frame-by-frame analyses and shots of animators at work. - Now explores the animated documentary genre and the role of visual effects and gaming in contemporary animation. - Features more than 20 interviews with a range of international practitioners including Pete Docter, Director, Monsters, Inc. (2001), Up (2009) and Inside Out (2015). Featured Artists Sarah Cox, ArthurCox Lluis Danti, Media Molecule Pete Docter, Pixar Paul Driessen Eric Fogel Cathal Gaffney, Brown Bag Films Adam Goddard Philip Hunt, STUDIO AKA The Brothers McLeod Bill Plympton Ellen Poon, Industrial Light and Magic Barry Purves Joanna Quinn Chris Randall, Second Home Studios Maureen Selwood Koji Yamamura
Drawing Attention
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Author : Stu Heinecke
language : en
Publisher:
Release Date : 2011-03-01
Drawing Attention written by Stu Heinecke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-01 with Business & Economics categories.
From David Ogilvy on down, the "experts" have claimed "humor doesn't work." Boy, were they wrong. Author Stu Heinecke has been using cartoons to generate record-breaking campaigns for many or the world's biggest marketers -- and he shares his test-proven secrets for the first time ever in his new book. Drawing Attention takes you step by step, to explain how you can unleash the incredible power of cartoons in various missions in your life, from marketing, advertising and sales promotion to job search, social media, VIP contact campaigns and more. With forewords by New Yorker Cartoon Editor, Robert Mankoff, and Sandler Training President, Bruce Seidman.
Redesigning Animation
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Author : Cinzia Bottini
language : en
Publisher: Routledge
Release Date : 2018-10-03
Redesigning Animation written by Cinzia Bottini and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-03 with Computers categories.
The animation studio United Productions of America (UPA) was able to challenge Disney supremacy in the 1950s entertainment market by creating cutting-edge animated cartoons. UPA films express a simplified audiovisual language consisting of stylized layout designs, asymmetrical compositions, colors applied flatly and in contrast with each other, limited animation and a minimalist use of sound effects. UPA artists developed this innovative style by assimilating those aesthetic features already expressed by Modern painters, graphic designers and advertisers. This book considers UPA films as Modern animations, because they synthesize a common minimalist tendency that was occurring in US animation during the 1940s and 1950s. It examines the conditions under which UPA studio flourished and the figure of its executive producer Stephen Bosustow; the influence of Modernist stylistic features of painting, graphic design and poster advertising on UPA animations; and UPA animated cartoons as case studies of a simplified audiovisual language that influenced 1950s-1960s international productions. Key Features Looks at UPA's origins during the 1940s and postwar American stage, and how this influences later Modern movements and styles Learn about the production methods of UPA and its lasting graphic contribution to animation history Discover how UPA audiovisual styles were born from the assimilation of Modern paintings, graphic art, and poster advertising Explores how UPA influenced animation in other parts of the world, including Romania, Russia, and Japan Highlights the impact UPA had on styles with famous international legends like Dušan Vukotić, Fyodor Khitruk, and Osamu Tezuka
Animation In Context
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Author : Mark Collington
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-02-09
Animation In Context written by Mark Collington and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-09 with Performing Arts categories.
Animation in Context is an illustrated introduction to cultural theory, contextual research and critical analysis. By making academic language more accessible, it empowers animators with the confidence and enthusiasm to engage with theory as a fun, integral, and applied part of the creative process. Interviews with contemporary industry professionals and academics, student case studies and a range of practical research exercises, combine to encourage a more versatile approach to animation practice – from creating storyboards to set designs and soundtracks; as well as developing virals, 3D zoetropes and projection mapping visuals. Mark Collington focuses on a core selection of theoretical approaches that shape animation narrative, supported by a broader set of shared theoretical principles from the worlds of art, design, film and media studies. This discussion is underpinned by cross-disciplinary thinking on a range of topics including genre, humour, montage and propaganda. These are applied to the analysis of a range of animated films and projects from Disney and Animé, to independent artist-filmmakers such as Wendy Tilby, Amanda Forbis and Jerzy Kucia. These ideas are also applied to other uses of animation such as advertising, sitcom, gaming and animated documentary.
Creating Flash Advertising
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Author : Jason Fincanon
language : en
Publisher: CRC Press
Release Date : 2012-07-26
Creating Flash Advertising written by Jason Fincanon and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Art categories.
Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com
Animated Advertising
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Author : Ellen G. K. Rubin
language : en
Publisher: Grolier Club
Release Date : 2023-04-19
Animated Advertising written by Ellen G. K. Rubin and has been published by Grolier Club this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-19 with categories.
A lively look at an underexplored niche in the history of American ads: pop-ups. Drawing from Ellen G. K. Rubin's extensive collection of more than 7,000 pop-up books and related ephemera, Animated Advertising demonstrates how animated and dimensional paper devices have been used throughout US history to promote products, art, entertainment, and ideas. The book displays the creativity of advertisers in food, fashion, tobacco, pharmaceuticals, travel, music, politics, and more. Rubin's diverse examples of historical paper pop-ups show how they leaped from the pack of standard marketing materials to catch the eye and inform patrons and clientele about the items being sold. Illustrated with two hundred and fifty color images, and published to coincide with a Winter 2023 exhibition at the Grolier Club's New York headquarters, Animated Advertising is a lively look at an underexplored niche in the history of American marketing, graphic design, and paper engineering.
Processing Web Ads The Effects Of Animation And Arousing Content
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Author :
language : en
Publisher: Cambria Press
Release Date :
Processing Web Ads The Effects Of Animation And Arousing Content written by and has been published by Cambria Press this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Animation Techniques And Commercial Film Production
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Author : Eli L. Levitan
language : en
Publisher:
Release Date : 1962
Animation Techniques And Commercial Film Production written by Eli L. Levitan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Animated films categories.