Anthropological Approaches To Understanding Consumption Patterns And Consumer Behavior
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Anthropological Approaches To Understanding Consumption Patterns And Consumer Behavior
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Author : Chkoniya, Valentina
language : en
Publisher: IGI Global
Release Date : 2020-04-03
Anthropological Approaches To Understanding Consumption Patterns And Consumer Behavior written by Chkoniya, Valentina and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-03 with Business & Economics categories.
Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.
Marketing And Smart Technologies
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Author : Álvaro Rocha
language : en
Publisher: Springer Nature
Release Date : 2021-03-09
Marketing And Smart Technologies written by Álvaro Rocha and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-09 with Technology & Engineering categories.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Products For Conscious Consumers
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Author : Kemi Ogunyemi
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-07-06
Products For Conscious Consumers written by Kemi Ogunyemi and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-06 with Business & Economics categories.
Products for Conscious Consumers is a guide for academics, students and professionals who want to measure and influence responsible consumer behaviour and attain genuine Green Marketing.
Handbook Of Research On Applied Data Science And Artificial Intelligence In Business And Industry
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Author : Chkoniya, Valentina
language : en
Publisher: IGI Global
Release Date : 2021-06-25
Handbook Of Research On Applied Data Science And Artificial Intelligence In Business And Industry written by Chkoniya, Valentina and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Computers categories.
The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students.
Leveraging Consumer Behavior And Psychology In The Digital Economy
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Author : Suki, Norazah Mohd
language : en
Publisher: IGI Global
Release Date : 2020-06-26
Leveraging Consumer Behavior And Psychology In The Digital Economy written by Suki, Norazah Mohd and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-26 with Business & Economics categories.
With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.
Cultural Sensitivity Cross Border Logistics And E Commerce In Global Marketing
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Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2025-04-17
Cultural Sensitivity Cross Border Logistics And E Commerce In Global Marketing written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-17 with Business & Economics categories.
In the digital age, global marketing management plays a crucial role in navigating the complexities of a highly interconnected and rapidly evolving world. Companies must balance technological advancements with cultural sensitivity, adapting their strategies to meet the unique legal, economic, and social conditions of each market. The rise of strategic partnerships and global alliances highlights the importance of collaboration in addressing these challenges. By embracing innovative approaches, businesses can create effective marketing programs that resonate with diverse audiences, fostering growth and competitiveness on a global scale. Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing examines the ongoing trends in global marketing management strategies within the digital domain. It identifies and analyzes the key challenges of marketing and management transformation in the digital age, particularly in diverse cultural and cross-cultural business contexts, and their influence on both domestic and international marketing strategies. Covering topics such as artificial intelligence (AI), entrepreneurship, and sustainable consumption, this book is an excellent resource for academicians, researchers, students, consultants, technology developers, policymakers, and more.
Green Transition Impacts On The Economy Society And Environment
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Author : Yıldırım, Seda
language : en
Publisher: IGI Global
Release Date : 2024-08-14
Green Transition Impacts On The Economy Society And Environment written by Yıldırım, Seda and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-14 with Business & Economics categories.
The challenge of achieving sustainability is complex and multifaceted, with varying approaches and policies across different countries and industries. This lack of universal standards poses a significant obstacle to the global transition towards a sustainable future. The COVID-19 pandemic has further exacerbated these disparities, highlighting the urgent need for cohesive and practical sustainability strategies. What sets Green Transition Impacts on the Economy, Society, and Environment apart is its comprehensive and unique solution to this pressing issue, offering a unified framework for sustainability that can be applied across diverse contexts. By gathering insights and approaches from researchers worldwide, this book provides a holistic view of sustainability, addressing critical issues such as climate change, energy security, and social responsibility. It offers practical solutions and case studies demonstrating effective strategies for achieving sustainability goals. Through this approach, the book aims to equip policymakers, practitioners, and researchers with the knowledge and tools needed to navigate the complexities of sustainability in the 21st century.
Bridging Technology And Development For Sustainable Innovation And Geopolitical Dynamics
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Author : Castanho, Rui Alexandre
language : en
Publisher: IGI Global
Release Date : 2025-04-18
Bridging Technology And Development For Sustainable Innovation And Geopolitical Dynamics written by Castanho, Rui Alexandre and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-18 with Political Science categories.
Innovative technologies, from renewable energy solutions to artificial intelligence (AI) and blockchain, can be harnessed to address global sustainability challenges. Technology can play a role in achieving the United Nations’ sustainable development goals (SDGs). These technological advancements also have geopolitical ramifications, including shifts in power dynamics, resource distribution, and international collaborations and conflicts. There are many ethical considerations that must be addressed in relation to the impact of geopolitical tensions on global sustainability efforts and the implementation of technology in diverse socio-political contexts. Bridging Technology and Development for Sustainable Innovation and Geopolitical Dynamics studies the evolving relationship between sustainable development, new technologies, and shifting geopolitics of the 21st century. It is structured to provide a multifaceted analysis, combining theoretical frameworks with empirical case studies. Covering topics such as equitable development, international trade wars, and technological risks, this book is an excellent resource for government officials, policymakers, industry professionals, activists, professionals, researchers, academicians, and more.
Adaptive Strategies For Green Economy And Sustainability Policies
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Author : Yıldırım, Seda
language : en
Publisher: IGI Global
Release Date : 2025-03-07
Adaptive Strategies For Green Economy And Sustainability Policies written by Yıldırım, Seda and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-07 with Business & Economics categories.
In the urgent quest to combat climate change, countries worldwide are increasingly turning to green economy approaches to meet their environmental goals. With the 2030 Sustainable Development Goals (SDGs) looming closer, the race to implement adaptive strategies and sustainable policies has intensified. As nations grapple with the challenges exacerbated by the post-COVID-19 era, identifying and adopting effective green practices has become more crucial than ever. This period underscores the need for innovative, alternative sustainable policies that can drive societies toward a greener future. Adaptive Strategies for Green Economy and Sustainability Policies offers valuable insights into the practical and theoretical aspects of green economy and sustainability policies, serving as a crucial resource for academics, researchers, and professionals. It explores a range of topics related to green practices and adaptive strategies, equipping readers with knowledge on successful approaches and policies. By presenting exemplary practices and detailed analyses, the book provides a comprehensive guide to understanding and implementing green economic strategies essential for long-term sustainable development.
Analyzing The Strategic Role Of Neuromarketing And Consumer Neuroscience
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Author : Atli, Dincer
language : en
Publisher: IGI Global
Release Date : 2020-06-19
Analyzing The Strategic Role Of Neuromarketing And Consumer Neuroscience written by Atli, Dincer and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-19 with Business & Economics categories.
Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view products and react to marketing, both consciously and unconsciously. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience is a key reference source that provides relevant theoretical frameworks and the latest empirical research findings in the neuromarketing field. While highlighting topics such as advertising technologies, consumer behavior, and digital marketing, this publication explores cognitive practices and the methods of engaging customers on a neurological level. This book is ideally designed for marketers, advertisers, product developers, brand managers, consumer behavior analysts, consumer psychologists, managers, executives, behaviorists, business professionals, neuroscientists, academicians, and students.