Antitrust In Data Driven Markets Legal Framework For Influencers Native Advertising And Control Over The Use Of Ai In Marketing
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Antitrust In Data Driven Markets Legal Framework For Influencers Native Advertising And Control Over The Use Of Ai In Marketing
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Author : Bruce Kilpatrick
language : en
Publisher: Springer Nature
Release Date : 2022-12-07
Antitrust In Data Driven Markets Legal Framework For Influencers Native Advertising And Control Over The Use Of Ai In Marketing written by Bruce Kilpatrick and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-07 with Law categories.
This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers. In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports. The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.
The Regulation Of Social Media Influencers
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Author : Catalina Goanta
language : en
Publisher: Edward Elgar Publishing
Release Date : 2020-05-29
The Regulation Of Social Media Influencers written by Catalina Goanta and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-29 with Law categories.
In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.
The Entrepreneur S Roadmap
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Author : New York Stock Exchange
language : en
Publisher:
Release Date : 2017-06
The Entrepreneur S Roadmap written by New York Stock Exchange and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06 with categories.
Entrepreneur's guide for starting and growing a business to a public listing
The Legitimacy Of International Trade Courts And Tribunals
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Author : Robert Howse
language : en
Publisher: Studies on International Courts and Tribunals
Release Date : 2018-04-12
The Legitimacy Of International Trade Courts And Tribunals written by Robert Howse and has been published by Studies on International Courts and Tribunals this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-12 with Law categories.
2.2 Procedural Rules and Issues
China S Influence And American Interests
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Author : Larry Diamond
language : en
Publisher: Hoover Press
Release Date : 2019-08-01
China S Influence And American Interests written by Larry Diamond and has been published by Hoover Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-01 with Political Science categories.
While Americans are generally aware of China's ambitions as a global economic and military superpower, few understand just how deeply and assertively that country has already sought to influence American society. As the authors of this volume write, it is time for a wake-up call. In documenting the extent of Beijing's expanding influence operations inside the United States, they aim to raise awareness of China's efforts to penetrate and sway a range of American institutions: state and local governments, academic institutions, think tanks, media, and businesses. And they highlight other aspects of the propagandistic “discourse war” waged by the Chinese government and Communist Party leaders that are less expected and more alarming, such as their view of Chinese Americans as members of a worldwide Chinese diaspora that owes undefined allegiance to the so-called Motherland.Featuring ideas and policy proposals from leading China specialists, China's Influence and American Interests argues that a successful future relationship requires a rebalancing toward greater transparency, reciprocity, and fairness. Throughout, the authors also strongly state the importance of avoiding casting aspersions on Chinese and on Chinese Americans, who constitute a vital portion of American society. But if the United States is to fare well in this increasingly adversarial relationship with China, Americans must have a far better sense of that country's ambitions and methods than they do now.
Trust And Transparency In An Age Of Surveillance
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Author : Lora Anne Viola
language : en
Publisher: Routledge
Release Date : 2021-11-29
Trust And Transparency In An Age Of Surveillance written by Lora Anne Viola and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-29 with Social Science categories.
Investigating the theoretical and empirical relationships between transparency and trust in the context of surveillance, this volume argues that neither transparency nor trust provides a simple and self-evident path for mitigating the negative political and social consequences of state surveillance practices. Dominant in both the scholarly literature and public debate is the conviction that transparency can promote better-informed decisions, provide greater oversight, and restore trust damaged by the secrecy of surveillance. The contributions to this volume challenge this conventional wisdom by considering how relations of trust and policies of transparency are modulated by underlying power asymmetries, sociohistorical legacies, economic structures, and institutional constraints. They study trust and transparency as embedded in specific sociopolitical contexts to show how, under certain conditions, transparency can become a tool of social control that erodes trust, while mistrust—rather than trust—can sometimes offer the most promising approach to safeguarding rights and freedom in an age of surveillance. The first book addressing the interrelationship of trust, transparency, and surveillance practices, this volume will be of interest to scholars and students of surveillance studies as well as appeal to an interdisciplinary audience given the contributions from political science, sociology, philosophy, law, and civil society. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Creativity And Marketing
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Author : Eleonora Pantano
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-08-02
Creativity And Marketing written by Eleonora Pantano and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-02 with Business & Economics categories.
Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.
Critical Marketing
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Author : Pauline Maclaran
language : en
Publisher: Routledge
Release Date : 2012-06-25
Critical Marketing written by Pauline Maclaran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-25 with Business & Economics categories.
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: · The latest knowledge based on a series of major seminars in the field · The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing · A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.
Core Concepts Of Marketing
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Author : John J. Burnett
language : en
Publisher: Wiley
Release Date : 2003-06-12
Core Concepts Of Marketing written by John J. Burnett and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-12 with Business & Economics categories.
Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.
Introducing Marketing
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Author : John Burnett
language : en
Publisher: State University of New York Oer Services
Release Date : 2018-07-11
Introducing Marketing written by John Burnett and has been published by State University of New York Oer Services this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-11 with Business & Economics categories.
"Integrated Marketing" boxes illustrate how companies apply principles.