Application Of Neural Technology To Neuro Management And Neuro Marketing
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Application Of Neural Technology To Neuro Management And Neuro Marketing
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Author : Ioan Opris
language : en
Publisher: Frontiers Media SA
Release Date : 2020-04-03
Application Of Neural Technology To Neuro Management And Neuro Marketing written by Ioan Opris and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-03 with categories.
Neuromarketing S Role In Sustainable Finance
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Author : Taneja, Sanjay
language : en
Publisher: IGI Global
Release Date : 2024-10-18
Neuromarketing S Role In Sustainable Finance written by Taneja, Sanjay and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-18 with Business & Economics categories.
Neuromarketing plays a significant role in sustainable finance by tapping into the emotional and cognitive factors that influence investor decisions regarding socially and environmentally responsible investments. It helps financial institutions understand how individuals respond to sustainability messages, enabling them to craft more persuasive campaigns that resonate with investors’ values. By leveraging insights into behavior and decision-making processes, neuromarketing enhances the appeal of sustainable finance, encourages greener investment choices, and helps align financial practices with the growing demand for ethical, long-term impact solutions. Neuromarketing's Role in Sustainable Finance explores the intersection of neuromarketing and sustainable finance, revealing how insights from cognitive neuroscience can drive environmentally responsible investment behaviors. It examines subconscious factors influencing consumer decisions toward green investments, offering theoretical frameworks and practical applications to understand and promote ethical financial choices. Covering topics such as behavioral finance, environmental awareness, and investor patterns, this book is an excellent resource for scholars, researchers, financial professionals, marketers, business professionals, academicians, graduate and postgraduate students, and more.
Modern Research In Economics And Administrative Sciences 2024
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Author : Hamit ÖZMAN
language : en
Publisher: Livre de Lyon
Release Date : 2024-07-24
Modern Research In Economics And Administrative Sciences 2024 written by Hamit ÖZMAN and has been published by Livre de Lyon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-24 with Business & Economics categories.
Neuroeconomics
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Author : Paul W. Glimcher
language : en
Publisher: Academic Press
Release Date : 2013-08-13
Neuroeconomics written by Paul W. Glimcher and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-13 with Psychology categories.
In the years since it first published, Neuroeconomics: Decision Making and the Brain has become the standard reference and textbook in the burgeoning field of neuroeconomics. The second edition, a nearly complete revision of this landmark book, will set a new standard. This new edition features five sections designed to serve as both classroom-friendly introductions to each of the major subareas in neuroeconomics, and as advanced synopses of all that has been accomplished in the last two decades in this rapidly expanding academic discipline. The first of these sections provides useful introductions to the disciplines of microeconomics, the psychology of judgment and decision, computational neuroscience, and anthropology for scholars and students seeking interdisciplinary breadth. The second section provides an overview of how human and animal preferences are represented in the mammalian nervous systems. Chapters on risk, time preferences, social preferences, emotion, pharmacology, and common neural currencies—each written by leading experts—lay out the foundations of neuroeconomic thought. The third section contains both overview and in-depth chapters on the fundamentals of reinforcement learning, value learning, and value representation. The fourth section, "The Neural Mechanisms for Choice, integrates what is known about the decision-making architecture into state-of-the-art models of how we make choices. The final section embeds these mechanisms in a larger social context, showing how these mechanisms function during social decision-making in both humans and animals. The book provides a historically rich exposition in each of its chapters and emphasizes both the accomplishments and the controversies in the field. A clear explanatory style and a single expository voice characterize all chapters, making core issues in economics, psychology, and neuroscience accessible to scholars from all disciplines. The volume is essential reading for anyone interested in neuroeconomics in particular or decision making in general. - Editors and contributing authors are among the acknowledged experts and founders in the field, making this the authoritative reference for neuroeconomics - Suitable as an advanced undergraduate or graduate textbook as well as a thorough reference for active researchers - Introductory chapters on economics, psychology, neuroscience, and anthropology provide students and scholars from any discipline with the keys to understanding this interdisciplinary field - Detailed chapters on subjects that include reinforcement learning, risk, inter-temporal choice, drift-diffusion models, game theory, and prospect theory make this an invaluable reference - Published in association with the Society for Neuroeconomics—www.neuroeconomics.org - Full-color presentation throughout with numerous carefully selected illustrations to highlight key concepts
Analyzing The Strategic Role Of Neuromarketing And Consumer Neuroscience
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Author : Atli, Dincer
language : en
Publisher: IGI Global
Release Date : 2020-06-19
Analyzing The Strategic Role Of Neuromarketing And Consumer Neuroscience written by Atli, Dincer and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-19 with Business & Economics categories.
Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view products and react to marketing, both consciously and unconsciously. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience is a key reference source that provides relevant theoretical frameworks and the latest empirical research findings in the neuromarketing field. While highlighting topics such as advertising technologies, consumer behavior, and digital marketing, this publication explores cognitive practices and the methods of engaging customers on a neurological level. This book is ideally designed for marketers, advertisers, product developers, brand managers, consumer behavior analysts, consumer psychologists, managers, executives, behaviorists, business professionals, neuroscientists, academicians, and students.
Biometrics And Neuroscience Research In Business And Management
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Author : Luiz Moutinho
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2024-06-17
Biometrics And Neuroscience Research In Business And Management written by Luiz Moutinho and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-17 with Business & Economics categories.
This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of neuroscience sub-disciplines, including behavioural, cognitive, and computational neuroscience. Furthermore, the content of the book is geared to be able to place neuroscience into an ethical context, especially showing how studying the brain and behaviour can contribute to the resolution of ethical, social, and environmental issues.
Neuromanagement And Neuromarketing
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Author : Vincenzo Russo
language : en
Publisher: Frontiers Media SA
Release Date : 2022-10-18
Neuromanagement And Neuromarketing written by Vincenzo Russo and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-18 with Science categories.
Applying Neuroscience To Business Practice
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Author : Dos Santos, Manuel Alonso
language : en
Publisher: IGI Global
Release Date : 2016-10-25
Applying Neuroscience To Business Practice written by Dos Santos, Manuel Alonso and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-25 with Psychology categories.
Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.
Advanced Manufacturing And Automation Xii
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Author : Yi Wang
language : en
Publisher: Springer Nature
Release Date : 2023-01-25
Advanced Manufacturing And Automation Xii written by Yi Wang and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-25 with Technology & Engineering categories.
This book is a compilation of selected papers from the 12th International Workshop of Advanced Manufacturing and Automation (IWAMA 2022), held in Jimei University, Xiamen, China on 01 - 02 November, 2022. Topics focusing on novel techniques for manufacturing and automation in Industry 4.0 are now vital factors for the maintenance and improvement of the economy of a nation and the quality of life. It will help academic researchers and engineering to implement the concept, theory and methods in Industry 4.0 which has been a hot topic. These proceedings will make valuable contributions to academic researchers, engineers in the industry for the challenges in the 4th industry revolution and smart factories.
Utilization Of Ai Technology In Supply Chain Management
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Author : Pandey, Digvijay
language : en
Publisher: IGI Global
Release Date : 2024-03-01
Utilization Of Ai Technology In Supply Chain Management written by Pandey, Digvijay and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-01 with Business & Economics categories.
The surge in digital transformation and the integration of innovative technologies into manufacturing processes have given rise to a pressing issue in supply chain management. Businesses are in dire need of solutions to navigate this complexity and harness the true potential of intelligent supply chains. Utilization of AI Technology in Supply Chain Management is a comprehensive guide tailored for academic scholars seeking to unravel the mysteries of artificial intelligence (AI) and machine learning (ML) in the context of supply chain management. Amid the hype surrounding AI and ML, there exists a critical need to bridge the gap between human expertise and technological advancements. Utilization of AI Technology in Supply Chain Management addresses this necessity by delving into real-world instances where teams have successfully employed these innovative technologies to enhance supply chain performance, reduce inventory, and optimize routes. The adoption of AI and ML is not just a trend; it is the cornerstone of digital acceleration initiatives, making it imperative for scholars to understand and leverage these technologies effectively.