Biometrics And Neuroscience Research In Business And Management

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Biometrics And Neuroscience Research In Business And Management

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Author : Luiz Moutinho
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2024-06-17

Biometrics And Neuroscience Research In Business And Management written by Luiz Moutinho and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-17 with Business & Economics categories.

This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of neuroscience sub-disciplines, including behavioural, cognitive, and computational neuroscience. Furthermore, the content of the book is geared to be able to place neuroscience into an ethical context, especially showing how studying the brain and behaviour can contribute to the resolution of ethical, social, and environmental issues.

Handbook Of Intelligent Automation Systems Using Computer Vision And Artificial Intelligence

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Author : Rupali Gill
language : en
Publisher: John Wiley & Sons
Release Date : 2025-07-22

Handbook Of Intelligent Automation Systems Using Computer Vision And Artificial Intelligence written by Rupali Gill and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-22 with Computers categories.

The book is essential for anyone seeking to understand and leverage the transformative power of intelligent automation technologies, providing crucial insights into current trends, challenges, and effective solutions that can significantly enhance operational efficiency and decision-making within organizations. Intelligent automation systems, also called cognitive automation, use automation technologies such as artificial intelligence, business process management, and robotic process automation, to streamline and scale decision-making across organizations. Intelligent automation simplifies processes, frees up resources, improves operational efficiencies, and has a variety of applications. Intelligent automation systems aim to reduce costs by augmenting the workforce and improving productivity and accuracy through consistent processes and approaches, which enhance quality, improve customer experience, and address compliance and regulations with confidence. Handbook of Intelligent Automation Systems Using Computer Vision and Artificial Intelligence explores the significant role, current trends, challenges, and potential solutions to existing challenges in the field of intelligent automation systems, making it an invaluable guide for researchers, industry professionals, and students looking to apply these innovative technologies. Readers will find the volume: Offers comprehensive coverage on intelligent automation systems using computer vision and AI, covering everything from foundational concepts to real-world applications and ethical considerations; Provides actionable knowledge with case studies and best practices for intelligent automation systems, computer vision, and AI; Explores the integration of various techniques, including facial recognition, natural language processing, neuroscience and neuromarketing. Audience The book is designed for AI and data scientists, software developers and engineers in industry and academia, as well as business leaders and entrepreneurs who are interested in the applications of intelligent automation systems.

Neuromarketing

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Author : Leon Zurawicki
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-09-02

Neuromarketing written by Leon Zurawicki and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-02 with Business & Economics categories.

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.

Innovative Research Methodologies In Management

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Author : Luiz Moutinho
language : en
Publisher: Springer
Release Date : 2017-12-05

Innovative Research Methodologies In Management written by Luiz Moutinho and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-05 with Business & Economics categories.

A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new measurements, digital research, biometrics and neuroscience, the philosophy of research, computer modelling approaches and new mathematical theories, among others. A genuinely pioneering contribution to the advancement of research methods in business studies, Innovative Research Methodologies in Management presents an analytical and engaging discussion on each topic. By introducing new research agendas it aims to pave the way for increased application of innovative techniques, allowing the exploration of future research perspectives. Volume II explores a range of research methodologies including the Spatial Delphi and Spatial Shang, Virtual Reality, the Futures Polygon and Neuroscience research.

Neuromarketing And Big Data Analytics For Strategic Consumer Engagement

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Author : Joana Coutinho de Sousa
language : en
Publisher: Business Science Reference
Release Date : 2017-12-30

Neuromarketing And Big Data Analytics For Strategic Consumer Engagement written by Joana Coutinho de Sousa and has been published by Business Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-30 with Business & Economics categories.

A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.

Fintech

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Author : Pranay Gupta
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2018-12-03

Fintech written by Pranay Gupta and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-03 with Business & Economics categories.

This extraordinary book, written by leading players in a burgeoning technology revolution, is about the merger of finance and technology (fintech), and covers its various aspects and how they impact each discipline within the financial services industry. It is an honest and direct analysis of where each segment of financial services will stand. Fintech: The New DNA of Financial Services provides an in-depth introduction to understanding the various areas of fintech and terminology such as AI, big data, robo-advisory, blockchain, cryptocurrency, InsurTech, cloud computing, crowdfunding and many more. Contributions from fintech innovators discuss banking, insurance and investment management applications, as well as the legal and human resource implications of fintech in the future.

Neuro

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Author : Nikolas Rose
language : en
Publisher: Princeton University Press
Release Date : 2013-02-24

Neuro written by Nikolas Rose and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-24 with Medical categories.

"The brain sciences are influencing our understanding of human behavior as never before, from neuropsychiatry and neuroeconomics to neurotheology and neuroaesthetics. Many now believe that the brain is what makes us human, and it seems that neuroscientists are poised to become the new experts in the management of human conduct. Neuro describes the key developments--theoretical, technological, economic, and biopolitical--that have enabled the neurosciences to gain such traction outside the laboratory. It explores the ways neurobiological conceptions of personhood are influencing everything from child rearing to criminal justice, and are transforming the ways we "know ourselves" as human beings. In this emerging neuro-ontology, we are not "determined" by our neurobiology: on the contrary, it appears that we can and should seek to improve ourselves by understanding and acting on our brains. Neuro examines the implications of this emerging trend, weighing the promises against the perils, and evaluating some widely held concerns about a neurobiological "colonization" of the social and human sciences. Despite identifying many exaggerated claims and premature promises, Neuro argues that the openness provided by the new styles of thought taking shape in neuroscience, with its contemporary conceptions of the neuromolecular, plastic, and social brain, could make possible a new and productive engagement between the social and brain sciences."--Publisher's description.

Introduction To Biometrics

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Author : Anil K. Jain
language : en
Publisher: Springer Nature
Release Date : 2024-10-29

Introduction To Biometrics written by Anil K. Jain and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-29 with Computers categories.

This textbook introduces the fundamental concepts and techniques used in biometric recognition to students, practitioners, and non-experts in the field. Specifically, the book describes key methodologies used for sensing, feature extraction, and matching of commonly used biometric modalities such as fingerprint, face, iris, and voice. In addition, it presents techniques for fusion of biometric information to meet stringent accuracy requirements, also discussing various security issues and associated remedies involved in the deployment of biometric systems. Furthermore, this second edition captures the progress made in the field of biometric recognition, with highlights including: Lucid explanation of core biometric concepts (e.g., individuality and persistence), which builds a strong foundation for more in-depth study and research on biometrics A new chapter on deep neural networks that provides a primer to recent advancements in machine learning and computer vision Illustrative examples of how deep neural network models have contributed to the rapid evolution of biometrics in areas such as robust feature representation and synthetic biometric data generation A new chapter on speaker recognition, which introduces the readers to person recognition based on the human voice characteristics Presentation of emerging security threats such as deepfakes and adversarial attacks and sophisticated countermeasures such as presentation attack detection and template security While this textbook has been designed for senior undergraduate students and first-year graduate students studying a course on biometrics, it is also a useful reference guide for biometric system designers, developers, and integrators.

Single Neuron Studies Of The Human Brain

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Author : Itzhak Fried
language : en
Publisher: MIT Press
Release Date : 2014-06-13

Single Neuron Studies Of The Human Brain written by Itzhak Fried and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-13 with Science categories.

Foundational studies of the activities of spiking neurons in the awake and behaving human brain and the insights they yield into cognitive and clinical phenomena. In the last decade, the synergistic interaction of neurosurgeons, engineers, and neuroscientists, combined with new technologies, has enabled scientists to study the awake, behaving human brain directly. These developments allow cognitive processes to be characterized at unprecedented resolution: single neuron activity. Direct observation of the human brain has already led to major insights into such aspects of brain function as perception, language, sleep, learning, memory, action, imagery, volition, and consciousness. In this volume, experts document the successes, challenges, and opportunity in an emerging field. The book presents methodological tutorials, with chapters on such topics as the surgical implantation of electrodes and data analysis techniques; describes novel insights into cognitive functions including memory, decision making, and visual imagery; and discusses insights into diseases such as epilepsy and movement disorders gained from examining single neuron activity. Finally, contributors consider future challenges, questions that are ripe for investigation, and exciting avenues for translational efforts. Contributors Ralph Adolphs, William S. Anderson, Arjun K. Bansal, Eric J. Behnke, Moran Cerf, Jonathan O. Dostrovsky, Emad N. Eskandar, Tony A. Fields, Itzhak Fried, Hagar Gelbard-Sagiv, C. Rory Goodwin, Clement Hamani, Chris Heller, Mojgan Hodaie, Matthew Howard III, William D. Hutchison, Matias Ison, Hiroto Kawasaki, Christof Koch, Rüdiger Köhling, Gabriel Kreiman, Michel Le Van Quyen, Frederick A. Lenz, Andres M. Lozano, Adam N. Mamelak, Clarissa Martinez-Rubio, Florian Mormann, Yuval Nir, George Ojemann, Shaun R. Patel, Sanjay Patra, Linda Philpott, Rodrigo Quian Quiroga, Ian Ross, Ueli Rutishauser, Andreas Schulze-Bonhage, Erin M. Schuman, Demetrio Sierra-Mercado, Richard J. Staba, Nanthia Suthana, William Sutherling, Travis S. Tierney, Giulio Tononi, Oana Tudusciuc, Charles L. Wilson

Proceedings Of 5th International Conference On Brain Disorders And Therapeutics 2017

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Author : ConferenceSeries
language : en
Publisher: ConferenceSeries
Release Date :

Proceedings Of 5th International Conference On Brain Disorders And Therapeutics 2017 written by ConferenceSeries and has been published by ConferenceSeries this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Nov 29-30, 2017 Madrid, Spain Key Topics : Brain Disorders, Structural and Functional Brain, Neurobiology and Pathophysiology, Neurology and Neurosurgery, Ananlysis, Assesment and Diagnosis, Brain Complications, NeuroImmunology of Brain, Head ache and Migraines, Neurodegeneration and Aging Disorders, Cerebro spinal Complications, Psychiatric Brain, Brain Nursing, Computational Brain and Nervous system, Brain Engineering, Animal models in Brain Research, Novel Treatment Strategies, Neuropharmacology, Pediatric Neurology, Addiction & Brain Disorders, Biofeedback and Neurofeedback,