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Applied Rhetoric


Applied Rhetoric
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Applied Business Rhetoric


Applied Business Rhetoric
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Author : Elizabeth C. Tomlinson
language : en
Publisher: Lexington Books
Release Date : 2023-12-21

Applied Business Rhetoric written by Elizabeth C. Tomlinson and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-21 with Language Arts & Disciplines categories.


In this book, Elizabeth C. Tomlinson offers a rich analysis of the ways that rhetorical principles inform the world of work. With in-depth, engaging examples from across business, Tomlinson draws on a broad range of rhetorical scholarship including both ancient and contemporary works, as well as on select materials from management and entrepreneurship. The author shows how principles such as audience, ethos, stasis, kairos, metaphor, topoi, and visual rhetoric inform the development and survival of businesses. With extensive examples from surveys and interviews with business owners, archival trade journal data, business plans, annual reports, corporate social media, pitch competitions, ESG reporting, case studies, and business websites, Applied Business Rhetoric demonstrates how arguments can be successfully constructed across multiple business genres, and illustrates the usefulness of applied rhetoric for both building and analyzing arguments. Scholars of rhetoric, professional writing, and business communication will find this book of particular interest.



Properly Applied Rhetoric


Properly Applied Rhetoric
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Author : Alfred Neuenweger
language : en
Publisher:
Release Date : 2019

Properly Applied Rhetoric written by Alfred Neuenweger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.




Market Matters


Market Matters
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Author : Locke Carter
language : en
Publisher: Hampton Press (NJ)
Release Date : 2005

Market Matters written by Locke Carter and has been published by Hampton Press (NJ) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.


Much of the theory underlying technical communication, rhetoric, composition, and college English in general comes from a decidedly socialist/Marxist perspective, ones that espouses strong anti-Capitalist, anti-competitive statements. While members of the academy have learned much about cultural artifacts and practices from these methodologies and critiques, they are also disenfranchised from the larger world-view - free-market, competitive, and capitalistic.This volume, a collection of 11 scholarly essays, begins to fill this gap by asserting a theoretical and practical stance based on free-market mechanisms and behaviors. Through a variety of approaches - from broad argument to specific examples of market behaviors, from historical criticism to case studies - this collection makes the case that, despite fears expressed by numerous critics of capitalism, technical communication and rhetoric and composition retain all their force, rationale, and value when expressed in free-market terms.



Applied Rhetoric


Applied Rhetoric
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Author : Claud Henry
language : en
Publisher:
Release Date : 1968

Applied Rhetoric written by Claud Henry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with English language categories.




Rhetorical Praxis


Rhetorical Praxis
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Author : Henry Noble Day
language : en
Publisher:
Release Date : 1861

Rhetorical Praxis written by Henry Noble Day and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1861 with English language categories.




Debating Applied Rhetorical Theory


Debating Applied Rhetorical Theory
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Author : Theodore F. Sheckels
language : en
Publisher: Longman Publishing Group
Release Date : 1984

Debating Applied Rhetorical Theory written by Theodore F. Sheckels and has been published by Longman Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Language Arts & Disciplines categories.




The Rhetorica Divina Of William Of Auvergne


The Rhetorica Divina Of William Of Auvergne
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Author : James Reginald O'Donnell
language : en
Publisher:
Release Date : 1976

The Rhetorica Divina Of William Of Auvergne written by James Reginald O'Donnell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Rhetoric, Medieval categories.




Contrastive Rhetoric Revisited And Redefined


Contrastive Rhetoric Revisited And Redefined
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Author : Clayann Gilliam Panetta
language : en
Publisher: Routledge
Release Date : 2000-11-01

Contrastive Rhetoric Revisited And Redefined written by Clayann Gilliam Panetta and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-11-01 with Language Arts & Disciplines categories.


The theory of contrastive rhetoric was first put forth by Robert Kaplan in the mid 1960s to explain the differences in writing and discourse between students who were native speakers of English and their international counterparts. Over the past three decades, contrastive rhetoric theory has been used primarily by linguists in language centers and involved in ESL teaching. As the number of international students in American universities has continued to grow, contrastive rhetoric has become increasingly relevant to all disciplines, and to rhetoric and composition in particular. This volume breaks important new ground in its examination of contrastive rhetoric in the exclusive context of composition. The editor has assembled contributors with varying areas of specialty to demonstrate how the traditional definition of contrastive rhetoric theory can be applied to composition in new and innovative ways and how it can be redefined through the lens of addressing "difference" issues in writing. Thus, the volume as a whole clarifies how the basic principles of contrastive rhetoric theory can help composition instructors to understand writing and rhetorical decisions. With the inclusion of current research on multicultural issues, this collection is appropriate for all instructors in ESL writing, including teachers in rhetoric, composition, and linguistics. It can also be used as an advanced text for students in these areas. Wherever it is employed, it is certain to offer significant new insights into the application of contrastive rhetoric within the composition discipline.



Monster Metaphors


Monster Metaphors
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Author : Peter J. Adams
language : en
Publisher: Taylor & Francis
Release Date : 2023-05-11

Monster Metaphors written by Peter J. Adams and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-11 with Language Arts & Disciplines categories.


This book explores ways in which common metaphors can play a detrimental role in everyday life; how they can grow in outsized importance to dominate their respective terrains and push out alternative perspectives; and how forms of resistance might act to contain their dominance. The volume begins by unpacking the dynamics of metaphors, their power and influence and the ways in which they are bolstered by other rhetorical devices. Adams draws on four case studies to illustrate their destructive impact when they eclipse other points of view—the metaphor of mental illness; the metaphor of free-flowing markets; the metaphor of the mind as a mirror and the metaphor of men as naturally superior. Taken together, these examples prompt further reflection on the beneficiaries of these "monster metaphors" and how they promote such metaphors to serve their own interests but also on ways forward for challenging their dominance, strategies for preventing their rise and ways of creating space for alternatives. This book will be of interest to scholars interested in the study of metaphor, across such fields as linguistics, rhetoric and media studies.



Rhetorical Praxis The Principles Of Rhetoric Exemplified And Applied In Copious Exercises For Systematic Practice Chiefly In The Development Of The Thought For Use In Schools And Colleges


Rhetorical Praxis The Principles Of Rhetoric Exemplified And Applied In Copious Exercises For Systematic Practice Chiefly In The Development Of The Thought For Use In Schools And Colleges
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Author : Henry Noble Day
language : en
Publisher: Legare Street Press
Release Date : 2023-07-18

Rhetorical Praxis The Principles Of Rhetoric Exemplified And Applied In Copious Exercises For Systematic Practice Chiefly In The Development Of The Thought For Use In Schools And Colleges written by Henry Noble Day and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with categories.


Henry Noble Day provides a comprehensive guide to the principles of rhetoric, and offers a wide range of exercises and activities for practicing these principles in a systematic way. The book is organized around the development of thought, and includes sections on invention, arrangement, style, memory, and delivery. This book is an indispensable resource for students and teachers of rhetoric. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.