Artificial Intelligence And Transforming Digital Marketing
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Artificial Intelligence And Transforming Digital Marketing
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Author : Allam Hamdan
language : en
Publisher: Springer Nature
Release Date : 2023-10-03
Artificial Intelligence And Transforming Digital Marketing written by Allam Hamdan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-03 with Technology & Engineering categories.
This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.
The Use Of Artificial Intelligence In Digital Marketing Competitive Strategies And Tactics
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Author : Teixeira, Sandrina
language : en
Publisher: IGI Global
Release Date : 2023-11-17
The Use Of Artificial Intelligence In Digital Marketing Competitive Strategies And Tactics written by Teixeira, Sandrina and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-17 with Business & Economics categories.
In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.
Marketing Management Through Artificial Intelligence For Better Customer Engagement
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Author : Dr Pacha Malyadri
language : en
Publisher: Blue Rose Publishers
Release Date : 2023-04-06
Marketing Management Through Artificial Intelligence For Better Customer Engagement written by Dr Pacha Malyadri and has been published by Blue Rose Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-06 with Education categories.
Handbook Of Artificial Intelligence Applications For Industrial Sustainability
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Author : Vikas Garg
language : en
Publisher: CRC Press
Release Date : 2024-01-30
Handbook Of Artificial Intelligence Applications For Industrial Sustainability written by Vikas Garg and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-30 with Computers categories.
The subject of Artificial Intelligence (AI) is continuing on its journey of affecting each and every individual and will keep on this path in the times to come. This handbook is a collection of topics on the application of artificial intelligence applications for sustainability in different areas. It provides an insight into the various uses of concepts and practical examples for different domains all in one place, which makes it unique and important for the potential reader. Handbook of Artificial Intelligence Applications for Industrial Sustainability: Concepts and Practical Examples examines the influence of AI and how it can be used in several industries to improve corporate performance, reduce security concerns, improve customer experience, and ultimately generate value for customers and maximize profits. The handbook offers practical examples, concepts, and applications that provide an easy understanding and implementation process. It provides AI applications in many fields, such as sustainable credit decisions, cyber security and fraud prevention, warehouse management, and much more. This handbook will provide insight to customers, managers, professionals, engineers, researchers, and students on the various uses of AI and sustainability in different domains. All of this needed information compiled into one handbook makes it unique and important for the engineering, business, and computer science communities.
Advances In Artificial Intelligence Based Technologies
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Author : Maria Virvou
language : en
Publisher: Springer Nature
Release Date : 2021-10-02
Advances In Artificial Intelligence Based Technologies written by Maria Virvou and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-02 with Technology & Engineering categories.
With the 4th Industrial Revolution ongoing and human societal organization being restructured into, so-called, “Society 5.0”, the field of Artificial Intelligence and related technologies is growing continuously and rapidly, developing in both itself and towards applications in many other disciplines. Researchers worldwide aim at incorporating cognitive abilities into machines, such as learning and problem solving. When machines and software systems have been enhanced with Artificial Intelligence components, they become better and more efficient at performing tasks. Consequently, Artificial Intelligence stands out as a research discipline due to its worldwide pace of growth in both theoretical advances and areas of application, while achieving very high rates of success and promising major impact in science, technology and society. The book at hand aims at exposing its readers to some of the most significant Advances in Artificial Intelligence Theory, Tools and Methodologies as well as Artificial Intelligence-based Applications and Services. The book consists of an editorial note and an additional eleven (11) chapters, all invited from authors who work on the corresponding chapter theme and are recognized for their significant research contributions. In more detail, the chapters in the book are organized into three parts, namely (i) Advances in Artificial Intelligence Tools and Methodologies, (ii) Advances in Artificial Intelligence-based Applications and Services, and (iii) Theoretical Advances in Computation and System Modeling. This research book is directed towards professors, researchers, scientists, engineers and students in Artificial Intelligence-related disciplines. It is also directed towards readers who come from other disciplines and are interested in becoming versed in some of the most recent Artificial Intelligence-based technologies. An extensive list of bibliographic references at the end of each chapter guides the readers to probe further into the application areas of interest to them.
Digital Transformation
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Author : Abhishek Behl
language : en
Publisher: Taylor & Francis
Release Date : 2025-05-23
Digital Transformation written by Abhishek Behl and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-23 with Business & Economics categories.
Digitization, with the help of artificial intelligence, machine learning, social media, and cloud adoption, has significantly transformed industries and helped companies accelerate, grow, and have a competitive edge. This book discusses how digital transformation can help organizations achieve growth and explores the challenges of using emerging technologies. Digital disruption has a significant effect on how businesses operate. Organizations must follow a strategic approach while on the path to digital transformation as their technology and operational decisions must be aligned. This volume provides a roadmap for businesses to adopt digital solutions and systems in all aspects of a company’s functioning. With case-based examples, the book demonstrates how organizations globally use digital technologies to enhance their business operations; examines strategies that work and those that do not; highlights lessons organizations can learn from the success and failures of digitization; and looks at the perils of using such technology, which can often also endanger the organization's functioning and raise consumer privacy concerns. Part of the Advances in Emerging Markets and Business Operations series, this volume includes examples and best practices from companies that provide a framework for designing a digital strategy. It will be useful for students and researchers of business studies, management studies, human resources, organization studies, IT management, and information and communication. It will also be of interest to organizations and managers.
Artificial Intelligence In Business Management
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Author : Mohammed Majeed
language : en
Publisher: Bentham Science Publishers
Release Date : 2024-08-07
Artificial Intelligence In Business Management written by Mohammed Majeed and has been published by Bentham Science Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-07 with Antiques & Collectibles categories.
Artificial Intelligence in Business Management is a review of artificial intelligence (AI) applications in businesses. This book adopts a cross-disciplinary strategy toward AI adoption. Book chapters explore many projects that go beyond simple data management and accessibility to showcase the growing role of artificial intelligence and machine learning in the enterprise data space. AI methods for tackling marketing and commercial strategies, as well as the use of AI and machine learning in tourism, insurance and healthcare systems, are discussed. A study on the significance of cultural assets in evaluating risks and protection is also presented. The content gives valuable insights on the application and implications of artificial intelligence and machine learning from this book to readers aiming for corporate roles, such as directors, executives, senior software developers, and digital transformation managers. The book is an essential resource for researchers and professionals in business, economics, and allied disciplines.
Synergy Of Ai And Fintech In The Digital Gig Economy
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Author : Alex Khang
language : en
Publisher: CRC Press
Release Date : 2025-03-21
Synergy Of Ai And Fintech In The Digital Gig Economy written by Alex Khang and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-21 with Computers categories.
The convergence of Artificial Intelligence (AI) and Financial Technology (Fintech) has ushered in a new era of innovation in the finance ecosystem, particularly within the context of the digital gig economy. This emerging trend has created a unique set of challenges and opportunities, which AI and Fintech are poised to address. This book explores how the convergence of these cutting-edge technologies is reshaping the financial landscape, especially related to the way people work and earn in the gig economy, and examines the rise of the digital gig economy and its impact on the traditional workforce. Synergy of AI and Fintech in the Digital Gig Economy presents the key advancements in AI and Fintech, how they are disrupting traditional financial systems, and how AI-powered tools and platforms are streamlining financial processes, enhancing decision-making, and providing personalized services to individuals and businesses. The book explores how the synergy of AI and Fintech is advancing financial inclusion and looks at how these technologies are providing previously underserved populations with access to financial services and empowering them to participate in the global economy. Highlights include how AI and Fintech are revolutionizing risk assessment and management in the financial sector and discuss the use of advanced algorithms to detect fraud, assess creditworthiness, and mitigate financial risk more effectively. The book also addresses the regulatory challenges and ethical considerations arising from the integration of AI and Fintech and discusses the need for responsible AI and data privacy to ensure sustainable development. Insights, case studies, and practical examples provided in the book show how AI and Fintech are driving transformative changes and represent an area of significant interest and importance in the realm of finance and technology. Written for students, scholars, lecturers, researchers, scientists, experts, specialists, and engineers, this book represents an area of significant interest and importance in the realm of finance and technology. Real-world examples and contributions from industry experts give readers a comprehensive understanding of this hot trending topic.
Digital Marketing Essentials
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Author : Cybellium
language : en
Publisher: Cybellium Ltd
Release Date :
Digital Marketing Essentials written by Cybellium and has been published by Cybellium Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
The Ai Revolution Driving Business Innovation And Research
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Author : Bahaa Awwad
language : en
Publisher: Springer Nature
Release Date : 2024-06-17
The Ai Revolution Driving Business Innovation And Research written by Bahaa Awwad and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-17 with Technology & Engineering categories.
This comprehensive book explores the transformative role of artificial intelligence (AI) in business innovation and research. It provides a solid foundation in AI technologies, such as machine learning, natural language processing, and computer vision, and examines how they reshape business models and revolutionize industries. The book highlights the strategic implications of AI in enhancing customer experience, optimizing operations, and enabling data-driven decision-making. It explores the integration of AI with emerging trends like IoT, blockchain, and cloud computing for innovation. The role of AI in advancing scientific discovery and academic research is also explored, addressing challenges and opportunities in AI-driven methodologies. Organizational and ethical dimensions of AI implementation are considered, including talent acquisition, skills development, and data governance. Real-world case studies showcase AI's transformative power across diverse industries. This forward-thinking guide equips academics, researchers, and business leaders with knowledge and insights to harness the potential of AI and contribute to innovation and research.