Assessoria De Imprensa E Relacionamento Com A M Dia Teoria E T Cnica
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Assessoria De Imprensa E Relacionamento Com A M Dia Teoria E T Cnica
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Author : Jorge Duarte
language : pt-BR
Publisher:
Release Date : 2018-03-16
Assessoria De Imprensa E Relacionamento Com A M Dia Teoria E T Cnica written by Jorge Duarte and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-16 with Business & Economics categories.
Atualizada com o que há de mais recente na comunicação organizacional e produzido por alguns dos mais importantes pesquisadores, professores e profissionais atuantes em jornalismo e comunicação corporativa, esta nova edição ganha três novos capítulos: Gestão da terceirização, Gestão das mídias sociais em assessoria de imprensa e Curadoria de conteúdo. A obra apresenta a história da assessoria de imprensa no Brasil, Estados Unidos e Europa, além de seus fundamentos teóricos e técnicas. Traz também a abordagem de temas específicos, como media training, planejamento, imagem corporativa, notícia institucional, imprensa e organizações, ética, mídias sociais, produtos e serviços de uma assessoria, release, publicações empresariais, relacionamento fonte, jornalista e assessor de imprensa, além de gerenciamento de crises – assuntos que colaboram na tarefa de desvendar a riqueza de possibilidades de atuação de uma assessoria de imprensa eficaz e da comunicação nas organizações. Com mais de 15 mil exemplares vendidos desde sua primeira edição, lançada em 2002, todos os recursos financeiros foram doados a uma instituição beneficente. Ao longo desse período, a obra também se tornou referência no ensino e na prática profissional e foi utilizada como referência em dezenas, talvez centenas de concursos públicos. Livro recomendado para estudantes, professores, pesquisadores, profissionais e todos aqueles interessados em comunicação organizacional ou que precisam interagir com jornalistas.
Assessoria De Imprensa E Relacionamento Com A M Dia
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Author : Ana Viale Moutinho
language : pt-BR
Publisher:
Release Date : 2002
Assessoria De Imprensa E Relacionamento Com A M Dia written by Ana Viale Moutinho and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Digital media categories.
Purpose Driven Organizations
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Author : Carlos Rey
language : en
Publisher: Springer
Release Date : 2019-06-17
Purpose Driven Organizations written by Carlos Rey and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-17 with Business & Economics categories.
A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society. This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee’s individual sense of purpose. Advocating a shift from previous models and theories, this book contributes to debate and offers insight for both scholars and practitioners. The chapters bring together academic rigour and practical models to help readers distinguish between the fads and influential strategies. Exploring the development of purpose at each level of business, from strategy and leadership to communication, this book avoids theoretical jargon and provides new approaches to building sustainable purpose-driven organizations. This is an Open Access book sponsored by DPMC Spain, UIC Barcelona and Corporate Excellence - Centre for Reputation Leadership
Dictionary Of Media And Communications
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Author : Marcel Danesi
language : en
Publisher: Routledge
Release Date : 2014-12-18
Dictionary Of Media And Communications written by Marcel Danesi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Accessible to wide range of readers from student to lay people, this authoritative reference provides a complete listing of media concepts, figures, and techniques with illustrations and historical commentaries. Written by distinguished scholar and author Marcel Danesi, and with an Introduction by Arthur Asa Berger, a leading figure in the world of media and communications, the dictionary also includes terms related to psychology, linguistics, aesthetics, computer science, semiotics, culture theory, anthropology, and more that have relevance in media studies. Each entry includes a definition in simple, clear language; an illustration where applicable; and, historical commentary (who coined a term for example, why, who uses it, etc.). A bibliography, a directory of online resources, and a time-line of media genres add to the dictionary's usefulness and appeal.
Digital Strategies For Powerful Corporate Communications
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Author : Paul A Argenti
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-04-19
Digital Strategies For Powerful Corporate Communications written by Paul A Argenti and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-19 with Business & Economics categories.
The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.
Marketing In The Public Sector
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Author : Nancy R. Lee
language : en
Publisher: Pearson Education
Release Date : 2006-10-16
Marketing In The Public Sector written by Nancy R. Lee and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-16 with Business & Economics categories.
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Corporate Communication
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Author : Joep Cornelissen
language : en
Publisher: SAGE
Release Date : 2011-03-17
Corporate Communication written by Joep Cornelissen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-17 with Business & Economics categories.
The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo
Responding To Crisis
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Author : Dan Pyle Millar
language : en
Publisher: Routledge
Release Date : 2003-12-08
Responding To Crisis written by Dan Pyle Millar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-08 with Business & Economics categories.
In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well documented. For this reason, crisis consulting and the development of crisis response plans and protocols have become more than a cottage industry. Taking a rhetorical view of crisis events and utterances, this book is devoted to adding new insights to the discussion, and to describing a rhetorical approach to crisis communication. To help set the tone for that description, the opening chapter reviews a rhetorical perspective on organizational crisis. As such it raises questions and provokes issues more than it addresses and answers them definitively. The other chapters can be viewed as a series of experts participating in a panel discussion. The challenge to each of the authors is to add depth and breadth of understanding to the analysis of the rhetorical implications of a crisis, as well as to the strategies that can be used ethically and responsibly. Central to this analysis is the theoretic perspective that crisis response requires rhetorically tailored statements that satisfactorily address the narratives surrounding the crisis which are used by interested parties to define and judge it. This volume will be of value to scholars and students interested in crisis communication, and is certain to influence future work and research on responding to crises.
Communicating When Your Company Is Under Siege
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Author : Marion K. Pinsdorf
language : en
Publisher:
Release Date : 1999
Communicating When Your Company Is Under Siege written by Marion K. Pinsdorf and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Marion Pindsdorf's prescription to prevent a corporate disaster is: when public health and safety are involved, tell it all and tell is fast.This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.
A Century Of Spin
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Author : David Miller
language : en
Publisher: Pluto Press (UK)
Release Date : 2008
A Century Of Spin written by David Miller and has been published by Pluto Press (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
--Uncovers the secret history of the PR industry-- This book charts the relentless rise of the public relations industry and how it has transformed our society. Revealing the roots of the PR movement in the years leading up to the First World War, it sh