Athletes Are Brands Too
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Athletes Are Brands Too
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Author : Jeremy Darlow
language : en
Publisher:
Release Date : 2017-12
Athletes Are Brands Too written by Jeremy Darlow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12 with Sports & Recreation categories.
The only marketing guide that teaches athletes the skill of personal brand-building.
Brands Win Championships
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Author : Jeremy Allen Darlow
language : en
Publisher:
Release Date : 2015-01-31
Brands Win Championships written by Jeremy Allen Darlow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-31 with categories.
Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It's not just about x's and o's anymore. It about polarizing uniforms on the field and massive billboards in Times Square. It's about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. Inside, you'll find three simple brand-building steps that can take your program from bad to good or from good to great. Jeremy Darlow is a brand marketing professional who, during his time at adidas, has worked with schools like Notre Dame, Michigan, and UCLA, and athletes like Robert Griffin III, Dwight Howard, and Lionel Messi. He works to help NCAA athletic programs and athletes build and elevate their brands to elite levels. *** "A must-read for anyone in sports marketing. This book sees the future and shows you how to get there." - Nate Scott, USA TODAY Sports, For the Win "Win or lose, here's how to build a national reputation for your college sports brand" - Al Ries, Author, Positioning: The Battle for Your Mind "Brands Win Championships offers a practical primer on how to build your brand with story and perception" - Tim Newcomb, Sports Illustrated "Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas you'll find inside this book that's not actually about sports " - Seth Godin, Author, Linchpin
Leveraging Brands In Sport Business
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Author : Mark P. Pritchard
language : en
Publisher: Routledge
Release Date : 2013-08-15
Leveraging Brands In Sport Business written by Mark P. Pritchard and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-15 with Business & Economics categories.
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
Encyclopedia Of Sport Management
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Author : Pedersen, Paul M.
language : en
Publisher: Edward Elgar Publishing
Release Date : 2021-12-14
Encyclopedia Of Sport Management written by Pedersen, Paul M. and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-14 with Sports & Recreation categories.
Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.
Taboo
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Author : Jon Entine
language : en
Publisher: PublicAffairs
Release Date : 2008-08-05
Taboo written by Jon Entine and has been published by PublicAffairs this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-05 with Sports & Recreation categories.
In virtually every sport in which they are given opportunity to compete, people of African descent dominate. East Africans own every distance running record. Professional sports in the Americas are dominated by men and women of West African descent. Why have blacks come to dominate sports? Are they somehow physically better? And why are we so uncomfortable when we discuss this? Drawing on the latest scientific research, journalist Jon Entine makes an irrefutable case for black athletic superiority. We learn how scientists have used numerous, bogus "scientific" methods to prove that blacks were either more or less superior physically, and how racist scientists have often equated physical prowess with intellectual deficiency. Entine recalls the long, hard road to integration, both on the field and in society. And he shows why it isn't just being black that matters—it makes a huge difference as to where in Africa your ancestors are from.Equal parts sports, science and examination of why this topic is so sensitive, Taboois a book that will spark national debate.
Impact Beyond The Game
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Author : Malcolm Lemmons
language : en
Publisher: Prolific Publishing
Release Date : 2020-06-22
Impact Beyond The Game written by Malcolm Lemmons and has been published by Prolific Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-22 with categories.
In today's world, any athlete can grow a sizable following on social media, which sets them up to have a strong personal brand. However, this is only the first step. To develop a fully formed brand that allows you to monetize your following, create additional career opportunities, and prepare for life after sports, you need a 360-degree view of the opportunity you have and expert advice on how to seize it. It was late in the game when Malcolm Lemmons learned how to build his personal brand and leverage his influence as an athlete. Now, he wants to help his fellow athletes develop their brand while they're still playing. Impact Beyond the Game explains why you need a personal brand, helps you lay the foundation for your own, and teaches strategies and tactics you can use online and offline to build and monetize your brand. From landing sponsorship deals and speaking opportunities, to learning how to weigh in on social issues appropriately, Malcolm prepares you for your second career and helps you build a legacy that will endure.
Trust The Grind
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Author : Jeremy Bhandari
language : en
Publisher: Mango Media Inc.
Release Date : 2020-04-14
Trust The Grind written by Jeremy Bhandari and has been published by Mango Media Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-14 with Young Adult Nonfiction categories.
#1 New Release in Teen Sports & Outdoors and Fitness & Exercise ─ A Champion State of Grind Exclusive interviews with the top athletes in sports today. Trust the Grind: How World-Class Athletes Got To The Top reveals how these men and women reached the heights of their profession so that you can too. Sixteen athletes from eleven sports arenas. Each chapter tells a different story, as each superstar shares the habit that helped them accomplish their goals and reach the pinnacle of their profession. Sports fanatic or not. Guaranteed to tap into your athletic edge, Trust the Grind, is made for sports fans and nonfans alike. Fans of professional athletes get an in-depth look at their heroes’ climb to the top; those less passionate about sports have the chance to read the secrets of success from some of the most talented people in the world. Both learn pivotal life lessons, and can immediately instill these particular traits and habits into their own lifestyle. A ‘success habit’ point of view. Learn the secrets behind success, and what it takes to remain on top. With Trust The Grind, you will learn about the value that comes with becoming disciplined, staying driven, setting goals, identifying your “why”, staying active and eating right, making sacrifices, obsessing over your passion, and more. Rather than harping on the remarkable accolades and astonishing statistics, this story is formulated to teach individuals what it takes to be great in any desired field. It includes interviews with the following athletes: • Jason Kidd • Chipper Jones • Terrell Owens • Paige VanZant • Manny Pacquiao • Mike Modano • Jimmie Johnson • Gary Player • Deena Kastor • Ryan Sheckler • Georges St-Pierre • Ryan Lochte • Devin Hester • Andruw Jones • Luis Gonzalez • Tim Hudson Fans of books like Relentless, Rising Above, The Cost of These Dreams, and The Young Champion's Mind, will enjoy Trust the Grind: Motivational Messages from Ambitious Athletes.
Athletes Making Moves
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Author : Sivonnia Debarros
language : en
Publisher:
Release Date : 2021-07-31
Athletes Making Moves written by Sivonnia Debarros and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-31 with categories.
Athletes Making Moves is the first book on Name, Image, and Likeness for every athlete. In this book, the Protector of Athletes reveals her proprietary framework, Have Your S.A.E., that helps all athletes set the groundwork to holistically understand and build self-foundational tools essential to operating and protecting their name, image, and likeness. The Protector of Athletes uses storytelling that teaches athletes how to shift their mindsets, create and develop deeper self-accountability, and use the power of education when dealing with issues like athletes' legal rights, brand and team management, conflict of issues, safeguarding assets, athletic entrepreneurism, budgeting, team curation, and more. This book is a game changer for all athletes who want to profit from - and protect - their name, image, and likeness like a BOSS during the collegiate phase and beyond.
The Christian Athlete
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Author : Brian Smith
language : en
Publisher: David C Cook
Release Date : 2022-04-05
The Christian Athlete written by Brian Smith and has been published by David C Cook this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-05 with Religion categories.
The Christian Athlete is a gospel-centered guide that assists athletes who identify as Christians and are seeking to understand how to practically apply their faith to their sport. Athletes desire—and deserve—a more substantive expression of the Christian faith in the context of sport, but they don’t know what it looks like or where to turn to learn more. Author Brian Smith shares his story as an athlete and coach, and his experience working with high-level athletes in the last decade to help readers better understand how to integrate faith and sport by: Assisting those who want a wide-angled understanding of how to live the Christian faith in the context of sports Walking through the many questions Christian athletes ask about winning, losing, injuries, practice, and everything in between Moving Christian athletes from simply having clichéd spiritual sayings decorating their bodies or t-shirts to actually living out their faith through all the opportunities their sport offers them The Christian Athlete will show readers how to live out a biblical perspective on athletics and urge them to engage in the gifts they are given to glorify God whether they are the team MVP or riding the bench.
The Brave Athlete
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Author : Simon Marshall
language : en
Publisher: VeloPress
Release Date : 2017-06-08
The Brave Athlete written by Simon Marshall and has been published by VeloPress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-08 with Sports & Recreation categories.
The Brave Athlete solves the 13 most common mental conundrums athletes face in their everyday training and in races. You don’t have one brainyou have three; your ancient Chimp brain that keeps you alive, your modern Professor brain that navigates the civilized world, and your Computer brain that accesses your memories and runs your habits (good and bad). They fight for control all the time and that’s when bad things happen; you get crazy nervous before a race, you choke under pressure, you quit when the going gets tough, you make dumb mistakes, you worry about how you look. What if you could stop the thoughts and feelings you don’t want? What if you could feel confident, suffer like a hero, and handle any stress? You can. The Brave Athlete from Dr. Simon Marshall and Lesley Paterson will help you take control of your brain so you can train harder, race faster, and better enjoy your sport. Dr. Marshall is a sport psychology expert who trains the brains of elite professional athletes. Paterson is a three-time world champion triathlete and coach. Together, they offer this innovative, brain training guide that is the first to draw from both clinical science and real-world experience with athletes. That means you won’t find outdated “positive self-talk” or visualization gimmicks here. No, the set of cutting-edge mental skills revealed in The Brave Athlete actually work because they challenge the source of the thoughts and feelings you don’t want. The Brave Athlete is packed with practical, evidence-based solutions to the most common mental challenges athletes face. Which of these sound like you? Why do I have thoughts and feelings I don’t want? I wish I felt more like an athlete. I don’t think I can. I don’t achieve my goals. Other athletes seem tougher, happier, and more badass than me. I feel fat. I don’t cope well with injury. People are worried about how much I exercise. I don’t like leaving my comfort zone. When the going gets tough, the tough leave me behind. I need to harden the f*ck up. I keep screwing up. I don’t handle pressure well. With The Brave Athlete: Calm the F*ck Down and Rise to the Occasion, you can solve these problems to become mentally strong and make your brain your most powerful asset.