Atravesando Fronteras Border Crossings
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Atravesando Fronteras Border Crossings
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Author : Lisa Nicole Peñaloza
language : en
Publisher:
Release Date : 1992
Atravesando Fronteras Border Crossings written by Lisa Nicole Peñaloza and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Hispanic American consumers categories.
Handbook Of Research On Consumerism And Buying Behavior In Developing Nations
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Author : Gbadamosi, Ayantunji
language : en
Publisher: IGI Global
Release Date : 2016-05-31
Handbook Of Research On Consumerism And Buying Behavior In Developing Nations written by Gbadamosi, Ayantunji and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-31 with Business & Economics categories.
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
The Routledge Handbook Of Latinx Life Writing
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Author : Maria Joaquina Villaseñor
language : en
Publisher: Taylor & Francis
Release Date : 2024-05-23
The Routledge Handbook Of Latinx Life Writing written by Maria Joaquina Villaseñor and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-23 with Biography & Autobiography categories.
The Routledge Handbook of Latinx Life Writing provides an in‐depth introduction to Latinx life writing, taking a historical approach to the study of a variety of key Latinx life writers, genres, and thematic concerns. This volume includes chapters on fundamental genres of Latinx life writing including memoir, autobiography, oral history, testimonio, comics and graphic texts, poetry of protest, and theatre to more fully depict the breadth, dynamism, and vibrancy of Latinx life writing. Latinx people continuously engaged in the empowering act of telling their stories and narrating their lives, producing writing that at various times and in various ways expressed their joy, expressed their rage and anguish, and ultimately, asserted their subjectivity all the while indelibly contributing to the American literary landscape.
The Queer Renaissance
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Author : Robert McRuer
language : en
Publisher: NYU Press
Release Date : 1997-06-01
The Queer Renaissance written by Robert McRuer and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-06-01 with Literary Criticism categories.
Before the 1969 Stonewall Riots ushered in the contemporary gay liberation movement, overt representations of same-sex desire in American literature and the arts were few and far between. Even in the 1970s, when gay and lesbian cultures began to register on our national consciousness, such work was still quite rare. In the 1980s and 90s, however, all that changed. The Queer Renaissance puts a name to the unprecedented outpouring of creative work by openly lesbian and gay novelists, poets, and playwrights in the past two decades. This volume is one of the first to analyze critically this cultural awakening and is one of the only books to consider the work of gay male and lesbian writers together. Most importantly, The Queer Renaissance is the first book to consider how this wave of creative activity has worked in tandem with a flourishing of radical queer politics. The Queer Renaissance explores the work of such important figures as Audre Lorde, Edmund White, Randall Kenan, Gloria Anzalda, Tony Kushner, and Sarah Schulman to question the dichotomy between art and activism. In addition, The Queer Renaissance interrogates the ways queer theory deploys, intersects with, and contests contemporary theoretical movements such as cultural studies, feminist theory, African American theory, and Chicano/a theory.
English As A Literature In Translation
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Author : Fiona J. Doloughan
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2015-11-19
English As A Literature In Translation written by Fiona J. Doloughan and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-19 with Literary Criticism categories.
For many writers writing in English today, English is but one of a number of languages, and by extension cultures, to which they have access. The question arises of the impact of this sometimes latent, sometimes explicit, multilingualism on generic and other literary forms and conventions. To what extent is English literature today a literature in translation in the sense that it is formed at the confluence of different literary and cultural traditions and is mediated or brokered by multilingual individuals? And to what extent might literary creativity today be premised on access to more than one language and/or set of cultural and literary traditions? English as a Literature in Translation examines the complexities of writing in English and assesses the extent to which language practices in English have been localized and/or culturally inflected, even as English has become a global medium of communication.
Postmodern Vernaculars
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Author : Elisabeth Mermann-Jozwiak
language : en
Publisher: Peter Lang
Release Date : 2005
Postmodern Vernaculars written by Elisabeth Mermann-Jozwiak and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Foreign Language Study categories.
Postmodern Vernaculars examines the work of Chicana authors such as Gaspar de Alba, Anzaldúa, Cantú, Castillo, Cisneros, Mora, Pérez, and Viramontes in relation to theories of postmodernism. Working with a fluid concept of postmodernism, one that traces the term's evolution from the 1960s to the present, this book argues that Chicana literature is one vernacular, a regional variation of postmodernism. Drawing on the interdisciplinary scholarship that postmodernism itself has enabled - specifically recent developments in the fields of geography, ethnography, photography, history, and linguistics - Postmodern Vernaculars shows that Chicana literature participates in the ongoing reconstruction of postmodernism.
U S Latino Literature
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Author : Margarite Fernandez Olmos
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2000-09-30
U S Latino Literature written by Margarite Fernandez Olmos and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-09-30 with Literary Criticism categories.
In the past ten years, literature by U.S. Latinos has gained an extraordinary public currency and has engendered a great deal of interest among educators. Because of the increase in numbers of Latinos in their classrooms, teachers have recognized the benefits of including works by such important writers as Sandra Cisneros, Julia Alvarez, and Rudolfo Anaya in the curriculum. Without a guide, introducing courses on U.S. Latino literature or integrating individual works into the general courses on American Literature can be difficult for the uninitiated. While some critical sources for students and teachers are available, none are dedicated exclusively to this important body of writing. To fill the gap, the editors of this volume commissioned prominent scholars in the field to write 18 essays that focus on using U.S. Latino literature in the classroom. The selection of the subject texts was developed in conjunction with secondary school teachers who took part in the editors' course. This resultant volume focuses on major works that are appropriate for high school and undergraduate study including Judith Ortiz Cofer's The Latin Deli, Piri Thomas' Down These Mean Streets, and Cisneros' The House on Mango Street. Each chapter in this Critical Guide provides pertinent biographical background on the author as well as contextual information that aids in understanding the literary and cultural significance of the work. The most valuable component of the critical essays, the Analysis of Themes and Forms, helps the reader understand the thematic concerns raised by the work, particularly the recurring issues of language expression and cultural identity, assimilation, and intergenerational conflicts. Each essay is followed by specific suggestions for teaching the work with topics for classroom discussion. Further enhancing the value of this work as a teaching tool are the selected bibliographies of criticism, further reading, and other related sources that complete each chapter. Teachers will also find a Sample Course Outline of U.S. Latino Literature which serves as guide for developing a course on this important subject.
The Routledge Companion To Ethnic Marketing
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Author : Ahmad Jamal
language : en
Publisher: Routledge
Release Date : 2015-06-19
The Routledge Companion To Ethnic Marketing written by Ahmad Jamal and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-19 with Business & Economics categories.
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.
Consumer Culture Theory
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Author : Eric J. Arnould
language : en
Publisher: SAGE
Release Date : 2018-06-21
Consumer Culture Theory written by Eric J. Arnould and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-21 with Business & Economics categories.
Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.
Exploring The Dynamics Of Consumerism In Developing Nations
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Author : Gbadamosi, Ayantunji
language : en
Publisher: IGI Global
Release Date : 2019-01-11
Exploring The Dynamics Of Consumerism In Developing Nations written by Gbadamosi, Ayantunji and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-11 with Business & Economics categories.
As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.