Attention Hacking

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Attention Hacking

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Author : Robin Kiera
language : en
Publisher: John Wiley & Sons
Release Date : 2023-11-13

Attention Hacking written by Robin Kiera and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-13 with Business & Economics categories.

A guide for insurance and other industries to staying on customers' radars Attention Hacking: The Power of Social Media Selling in Insurance and Finance shows how you can make insurance go viral on social media. It might sound too good to be true, but think about it—products that enhance wealth accumulation, health, and family protection should be as in-demand as the latest iPhone. People may never stand in line overnight to purchase the latest insurance products, but the tools and strategies in this book will help you get significantly closer—without pouring millions into marketing. In this book, Dr. Robin Kiera teaches tactics that global insurers and intermediaries have already used to position themselves successfully on social media. He explains, step by step, how you too can reach millions of people through the relevant channels. Before you can make a sale, you need to get the customer’s attention. Attention Hacking leads you straight to that goal. Learn how to position yourself and your company as influencers among your target market Sell insurance through savvy social media strategy and online marketing Get customers' attention with strategic content on LinkedIn, TikTok, Facebook, and more Recognize and abandon outdated strategies and marketing channels For CEOs and other decision makers in insurance and finance, Attention Hacking: The Power of Social Media Selling in Insurance and Finance is a revelation, showing that any industry—even the ones no one wants to hear about—can reach customers online. The basic principles of this book can also be applied to other financial products and to business generally. It’s time to get social media savvy.

Lifescale

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Author : Brian Solis
language : en
Publisher: John Wiley & Sons
Release Date : 2019-02-28

Lifescale written by Brian Solis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-28 with Business & Economics categories.

Somewhere along the way, we got distracted. As much as we multitask, love our devices and feel like we’re in control, deep down we know that something is off. Shortened attention spans, declines in critical thinking, lack of sleep, self-doubt and decreased creativity are just some of the effects coming to light in an age of digital distraction. It’s time to reclaim our lives. It’s time to take control. Lifescale is a journey of self-discovery and growth. It’s about getting back into balance and remastering our destinies. Author Brian Solis knows first-hand. He struggled with distraction and all of its ill-effects. To get his life back, he developed a set of techniques, exercises, and thought experiments designed to tame the chaos, and positively and productively navigate our day-to-day lives. Instead of falling victim to the never-ending cycle of newsfeeds, Likes, addictive apps, and boredom scrolling (aka the endless scroll), we can learn to manage our time and inspire our own lives in a way that will bring meaning back—without sacrificing the benefits that our devices bring us. In Lifescale, Brian has done the legwork to pull together scientific findings and practical tools into one book. Readers—especially those who are distracted—will connect with the humor, pathos, and inspiration inside. Using this book’s simple but powerful lessons, we can: Identify sources of distraction and turn attention toward creativity and productivity Understand and resist the manipulative techniques that turn us into digital addicts Find meaning and purpose to guide our time in more meaningful ways Visualize future success to successfully dive into deep work and stop procrastinating Break bad habits, establish rituals, and establish routines that help you achieve goals Nurture imagination and learn to express ourselves more artistically Maximize productivity with simple but effective strategies Focus for extended periods and make breaks more restorative Foster a strong sense of purpose in life and identify the steps needed to bring it to life every day Smile more and build self-esteem With the renewed perspective Lifescale offers, we can finally learn to prioritize what matters, and live our digital and physical lives with intention and true happiness.

Mind Hacks

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Author : Tom Stafford
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2004-11-22

Mind Hacks written by Tom Stafford and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-22 with Computers categories.

The brain is a fearsomely complex information-processing environment--one that often eludes our ability to understand it. At any given time, the brain is collecting, filtering, and analyzing information and, in response, performing countless intricate processes, some of which are automatic, some voluntary, some conscious, and some unconscious.Cognitive neuroscience is one of the ways we have to understand the workings of our minds. It's the study of the brain biology behind our mental functions: a collection of methods--like brain scanning and computational modeling--combined with a way of looking at psychological phenomena and discovering where, why, and how the brain makes them happen.Want to know more? Mind Hacks is a collection of probes into the moment-by-moment works of the brain. Using cognitive neuroscience, these experiments, tricks, and tips related to vision, motor skills, attention, cognition, subliminal perception, and more throw light on how the human brain works. Each hack examines specific operations of the brain. By seeing how the brain responds, we pick up clues about the architecture and design of the brain, learning a little bit more about how the brain is put together.Mind Hacks begins your exploration of the mind with a look inside the brain itself, using hacks such as "Transcranial Magnetic Stimulation: Turn On and Off Bits of the Brain" and "Tour the Cortex and the Four Lobes." Also among the 100 hacks in this book, you'll find: Release Eye Fixations for Faster Reactions See Movement When All is Still Feel the Presence and Loss of Attention Detect Sounds on the Margins of Certainty Mold Your Body Schema Test Your Handedness See a Person in Moving Lights Make Events Understandable as Cause-and-Effect Boost Memory by Using Context Understand Detail and the Limits of Attention Steven Johnson, author of "Mind Wide Open" writes in his foreword to the book, "These hacks amaze because they reveal the brain's hidden logic; they shed light on the cheats and shortcuts and latent assumptions our brains make about the world." If you want to know more about what's going on in your head, then Mind Hacks is the key--let yourself play with the interface between you and the world.

Cybercrime And The Law

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Author : Susan W. Brenner
language : en
Publisher: UPNE
Release Date : 2012

Cybercrime And The Law written by Susan W. Brenner and has been published by UPNE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Computers categories.

The first full-scale overview of cybercrime, law, and policy

The Psychology Of Silicon Valley

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Author : Katy Cook
language : en
Publisher: Springer Nature
Release Date : 2019-10-15

The Psychology Of Silicon Valley written by Katy Cook and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-15 with Psychology categories.

Misinformation. Job displacement. Information overload. Economic inequality. Digital addiction. The breakdown of democracy, civility, and truth itself. This open access book explores the conscious and unconscious norms, values, and characteristics that drive behaviors within the high-tech capital of the world, Silicon Valley, and the sector it represents. In an era where the reach and influence of a single industry has the potential to define the future of our world, it has become apparent just how little we know about the organizations driving these changes. The Psychology of Silicon Valley offers a revealing look inside the mind of world’s most influential industry and how the identity, culture, myths, and motivations of Big Tech are harming society. The book argues that the bad values and lack of emotional intelligence borne in the vacuum of Silicon Valley will have lasting consequences on everything from social equality to the future of work to our collective mental health. Katy Cook expertly walks us through the psychological landscape of Silicon Valley, including its leadership, ethical, and cultural problems, and artfully explains why we cannot afford to ignore the psychology and values that are behind our technology any longer.

Algospeak

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Author : Adam Aleksic
language : en
Publisher: Random House
Release Date : 2025-07-17

Algospeak written by Adam Aleksic and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-17 with Language Arts & Disciplines categories.

"Incisive and funny, this is a page turner from start to finish. Algospeak is a must read for anyone seeking to understand how we communicate today." - Taylor Lorenz, author of Extremely Online "A glorious romp through the myriad of ways video-powered social media is changing how we speak. - Sophia Smith Galer, journalist and author "Algospeak takes our understanding of online communication to a new level.” - David Crystal, author of How Language Works "Your chance to decode the linguistic mysteries of TikTok with one of the internet's most astute linguistic creators." - Sarah Ogilvie, author of The Dictionary People "Packed with fascinating facts, of-the-moment observations and a sparkling voice, Algospeak is a gift to any word nerd." - Amanda Montell, author of The Age of Magical Overthinking and Cultish From the rise of leetspeak and words such as “unalive” to the trend of adding “-core” to different influencer aesthetics, the internet has ushered in an unprecedented linguistic upheaval. We’re entering an entirely new era of etymology, heralded by the invisible forces driving social media algorithms. And with over 7 billion internet users uploading over 2.5 quintillion bytes of media every day, the sheer volume of potential new words is astounding. In Algospeak, online etymologist Adam Aleksic shines a light on the roots of words that we don’t realise have come from unexpected places – from incel culture, from the innovation of users trying to get around content moderation algorithms, from the marketing speak that has invaded our personal lives. New slang emerges and goes viral overnight. Accents are shaped or erased on YouTube. Grammatical rules, loopholes, and patterns surface and transform our interactions, social norms and habits. An energetic, astonishing journey into language and the internet, Algospeak reveals the bigger social story of how language shapes us, just as much as we shape it.

Market Oriented Disinformation Research

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Author : Carlos Diaz Ruiz
language : en
Publisher: Taylor & Francis
Release Date : 2025-03-25

Market Oriented Disinformation Research written by Carlos Diaz Ruiz and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-25 with Business & Economics categories.

Market-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models of digital platforms and advertising technology firms (AdTech) generate digital markets that incentivize the circulation of harmful content for profit. Rather than viewing disinformation and misinformation as accidental byproducts, the book proposes that they thrive in the current markets designed for digital advertising and influencer marketing. Readers will learn how the amplification of disinformation can be linked to social media’s business model. Examples include how social media algorithms promote addictive content, how fake news sites use ad fraud to lure in advertising revenue, and how some content creators rely on clickbait, ragebait, bots, and conspiracy theories to boost their engagement metrics. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms. In addition, it calls for digital marketing, advertising, and brand management professionals to take responsibility for their ad spending by advocating for greater oversight over AdTech intermediaries to prevent unethical actors from monetizing the harmful content that polarizes society and undermines democratic institutions.

Xeno Sapiens Double Feature

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Author : Rena Marks
language : en
Publisher: Rena Marks
Release Date : 2024-03-18

Xeno Sapiens Double Feature written by Rena Marks and has been published by Rena Marks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-18 with Fiction categories.

Catch up with the first two novels in the 19-book series, available together for one low price! When futuristic Earth finds alien DNA and creates a new species of hybrids in hidden labs, Dr. Robyn Saraven helps the "creatures" escape. She uses her connections to establish their own city on Earth-Ground where they can learn, grow, and avoid the corruption and greed that created them. But the discovery of alien DNA pairs a prestigious research facility with our government to create new beings. Suddenly our spiritual growth is halted when mankind plays God. Like old Earth, our modern-day world is forced to deal with prejudice, corruption, and greed. Or was it always there, lurking beneath the surface? While Dr. Robyn loves her first charge, Steele, unconditionally, peace for their people doesn't come easy. The new beings have memories that rise to the surface, along with the unknown traits of their ancestors. All the while, Earth watches and leaks information to the press. Unfortunately, some secrets are best left unknown. * Each story in this 19-book open-ended series is unique, just as each Xeno Sapiens has varying traits that develop after being freed. We have shifters, time travelers, clones, and more! *

Tumblr

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Author : Katrin Tiidenberg
language : en
Publisher: John Wiley & Sons
Release Date : 2021-08-23

Tumblr written by Katrin Tiidenberg and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-23 with Social Science categories.

Launched in 2007, tumblr became a safe haven for LGBT youth, social justice movements, and a counseling station for mental health issues. For a decade, this micro-blogging platform had more users than either Twitter or Snapchat, but it remained an obscure subculture for nonusers. Katrin Tiidenberg, Natalie Ann Hendry, and Crystal Abidin offer the first systematic guide to tumblr and its crucial role in shaping internet culture. Drawing on a decade of qualitative data, they trace the prominent social media practices of creativity, curation, and community-making, and reveal tumblr’s cultlike appeal and position in the social media ecosystem. The book demonstrates how diverse cultures can – in felt and imagined silos - coexist on a single platform and how destructive recent trends in platform governance are. The concept of “silosociality” is introduced to critically re-think social media, interrogate what kinds of sociality it affords, and what (unintended) consequences arise. This book is an essential resource for students and scholars of media and communication, as well as anyone interested in an influential but overlooked platform.

The Art Of Political Storytelling

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Author : Philip Seargeant
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-05-14

The Art Of Political Storytelling written by Philip Seargeant and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-14 with Language Arts & Disciplines categories.

In our post-truth world, tapping into people's emotions has proved far more effective than rational argument - and, as Philip Seargeant argues in this illuminating and entertaining book, the most powerful tool for manipulating emotions is a gripping narrative. From Trump's America to Brexit Britain, weaving a good story, featuring fearless protagonists, challenging quests against seemingly insurmountable odds, and soundbite after soundbite of memorable dialogue has been at the heart of political success. So does an understanding of the art of storytelling help explain today's successful political movements? Can it translate into a blueprint for victory at the ballot box? The Art of Political Storytelling looks at how stories are created, shared and contested, illuminating the pivotal role that persuasive storytelling plays in shaping our understanding of the political world we live in. By mastering the tools and tricks of narrative, and evaluating the language and rhetorical strategies used to craft and enact them, Seargeant explains how and why today's combination of new media, populism and partisanship makes storytelling an ever more important part of the persuasive and political process. In doing so, the book offers an original and compelling way of understanding the chaotic world of today's politics.