Market Oriented Disinformation Research
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Market Oriented Disinformation Research
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Author : Carlos Diaz Ruiz
language : en
Publisher: Taylor & Francis
Release Date : 2025-03-25
Market Oriented Disinformation Research written by Carlos Diaz Ruiz and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-25 with Business & Economics categories.
Market-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models of digital platforms and advertising technology firms (AdTech) generate digital markets that incentivize the circulation of harmful content for profit. Rather than viewing disinformation and misinformation as accidental byproducts, the book proposes that they thrive in the current markets designed for digital advertising and influencer marketing. Readers will learn how the amplification of disinformation can be linked to social media’s business model. Examples include how social media algorithms promote addictive content, how fake news sites use ad fraud to lure in advertising revenue, and how some content creators rely on clickbait, ragebait, bots, and conspiracy theories to boost their engagement metrics. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms. In addition, it calls for digital marketing, advertising, and brand management professionals to take responsibility for their ad spending by advocating for greater oversight over AdTech intermediaries to prevent unethical actors from monetizing the harmful content that polarizes society and undermines democratic institutions.
Disability And Digital Marketing
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Author : Jonatan Södergren
language : en
Publisher: Taylor & Francis
Release Date : 2025-06-13
Disability And Digital Marketing written by Jonatan Södergren and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-13 with Business & Economics categories.
This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies. It offers practical and theoretical insights for academics, practitioners, and policymakers interested in marketing, communication, sociology, and public policy. The first part, Digital Marketplace Accessibility, examines strategies for reducing the digital divide, including inclusive hiring practices and accessible platform development. The second part, Digital Representation, focuses on how people with disabilities are portrayed in digital media. It analyses topics such as aesthetics, influencer marketing, mental health advocacy, and neurodiversity. The third part, Digital Methodologies, highlights research approaches like netnography and offers reflections on methodological challenges when researching consumers with disabilities. Contributors discuss practices for conducting ethical and inclusive research involving people with disabilities, providing a roadmap for scholars. The final part, Poetic Epilogue, takes a poetic turn, offering an ecopoetic reflection on lived experiences of Alzheimer’s disease. This book encourages readers to reconsider disability as a complex and intersectional category. It inspires marketers, researchers, and advocates to adopt more inclusive and socially conscious marketing practices, ultimately contributing to a more equitable digital consumer culture.
Digital Ownership And Consumption
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Author : Domen Bajde
language : en
Publisher: Taylor & Francis
Release Date : 2025-05-12
Digital Ownership And Consumption written by Domen Bajde and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-12 with Business & Economics categories.
This book ventures into new and often-contested terrains of NFT consumption to explore what they reveal about digital ownership. Is there a place for ownership in the digital world? What does it mean to possess something digital? What is the role of uniqueness in digital ownership? How do digital things come to be unique? The author undertakes this journey by drawing on consumption research, sociological, philosophical and law literature, and by paying close attention to what NFT consumers and industry insiders have to say about digital ownership. This book comprises three parts exploring three overarching ideas: (1) that the NFT experiment helps shake up entrenched assumptions about ownership, thus opening new avenues for thinking and exploring digital ownership and its role in society; (2) that ownership is not just a bundle of legal rights or a social-technical arrangement, but also a powerful force in, and outcome of, how we imagine society and the future; (3) that the NFT experiment invites us to more closely examine the relation between digital ownership and uniqueness and offers valuable insights into contemporary society of singularities. While the primary intended audience for this book are consumption scholars and students, many other readers interested in digital ownership, digital markets and Web3 will find it interesting and relevant.
Consumer Decision Making Analytics And Ai
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Author : Andrew Smith
language : en
Publisher: Taylor & Francis
Release Date : 2025-06-27
Consumer Decision Making Analytics And Ai written by Andrew Smith and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-27 with Business & Economics categories.
Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science. Based on extant and emerging research, the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It synthesizes consumer research with the relevant literature on computational ‘thinking,’ human– computer interaction, AI, decision delegation and consumer analytics, linking them in a coherent fashion. The authors utilize original exhibits and real- world data in an accessible format to both engage and challenge the reader. This cutting- edge book is a must- read for scholars and upper- level students researching and studying marketing, consumer behaviour, AI, decision-making and behavioural science.
The Disinformation Age
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Author : W. Lance Bennett
language : en
Publisher: Cambridge University Press
Release Date : 2020-10-15
The Disinformation Age written by W. Lance Bennett and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-15 with Business & Economics categories.
This book shows how disinformation spread by partisan organizations and media platforms undermines institutional legitimacy on which authoritative information depends.
Social Media And Democracy
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Author : Nathaniel Persily
language : en
Publisher:
Release Date : 2020-09
Social Media And Democracy written by Nathaniel Persily and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09 with categories.
"Widespread concern about the effects of social media on democracy has led to an explosion in research over the last five years. This research comes from disparate corners of academia: departments of political science, psychology, law, communication, economics, and computer science, alongside new initiatives in data science and even artificial intelligence. A new field is forming, and it is time to take stock of what we know, what we need to know, and how we might find it out. That is the purpose of this book"--
Reality Lost
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Author : Vincent F. Hendricks
language : en
Publisher: Springer
Release Date : 2018-09-07
Reality Lost written by Vincent F. Hendricks and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-07 with Business & Economics categories.
This open access book looks at how a democracy can devolve into a post-factual state. The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformation is turning into a challenge for all of us, whether politicians, journalists, or citizens. In the age of information, attention is a prime asset and may be converted into money, power, and influence – sometimes at the cost of facts. The point is to obtain exposure on the air and in print media, and to generate traffic on social media platforms. With information in abundance and attention scarce, the competition is ever fiercer with truth all too often becoming the first victim. Reality Lost: Markets of Attention, Misinformation and Manipulation is an analysis by philosophers Vincent F. Hendricks and Mads Vestergaard of the nuts and bolts of the information market, the attention economy and media eco-system which may pave way to postfactual democracy. Here misleading narratives become the basis for political opinion formation, debate, and legislation. To curb this development and the threat it poses to democratic deliberation, political self-determination and freedom, it is necessary that we first grasp the mechanisms and structural conditions that cause it.
Cyber Security Politics
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Author : Myriam Dunn Cavelty
language : en
Publisher: Taylor & Francis
Release Date : 2022-02-15
Cyber Security Politics written by Myriam Dunn Cavelty and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-15 with Political Science categories.
This book examines new and challenging political aspects of cyber security and presents it as an issue defined by socio-technological uncertainty and political fragmentation. Structured along two broad themes and providing empirical examples for how socio-technical changes and political responses interact, the first part of the book looks at the current use of cyber space in conflictual settings, while the second focuses on political responses by state and non-state actors in an environment defined by uncertainties. Within this, it highlights four key debates that encapsulate the complexities and paradoxes of cyber security politics from a Western perspective – how much political influence states can achieve via cyber operations and what context factors condition the (limited) strategic utility of such operations; the role of emerging digital technologies and how the dynamics of the tech innovation process reinforce the fragmentation of the governance space; how states attempt to uphold stability in cyberspace and, more generally, in their strategic relations; and how the shared responsibility of state, economy, and society for cyber security continues to be re-negotiated in an increasingly trans-sectoral and transnational governance space. This book will be of much interest to students of cyber security, global governance, technology studies, and international relations. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
The Psychology Of Fake News
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Author : Rainer Greifeneder
language : en
Publisher: Routledge
Release Date : 2020-08-13
The Psychology Of Fake News written by Rainer Greifeneder and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-13 with Language Arts & Disciplines categories.
This volume examines the phenomenon of fake news by bringing together leading experts from different fields within psychology and related areas, and explores what has become a prominent feature of public discourse since the first Brexit referendum and the 2016 US election campaign. Dealing with misinformation is important in many areas of daily life, including politics, the marketplace, health communication, journalism, education, and science. In a general climate where facts and misinformation blur, and are intentionally blurred, this book asks what determines whether people accept and share (mis)information, and what can be done to counter misinformation? All three of these aspects need to be understood in the context of online social networks, which have fundamentally changed the way information is produced, consumed, and transmitted. The contributions within this volume summarize the most up-to-date empirical findings, theories, and applications and discuss cutting-edge ideas and future directions of interventions to counter fake news. Also providing guidance on how to handle misinformation in an age of “alternative facts”, this is a fascinating and vital reading for students and academics in psychology, communication, and political science and for professionals including policy makers and journalists.
The Palgrave Encyclopedia Of Interest Groups Lobbying And Public Affairs
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Author : Phil Harris
language : en
Publisher: Springer Nature
Release Date : 2022-06-20
The Palgrave Encyclopedia Of Interest Groups Lobbying And Public Affairs written by Phil Harris and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-20 with Political Science categories.
The growing need for a concise and comprehensive overview of the world of interest groups, lobbying, and public affairs called for a compendium of existing research, key theories, concepts, and case studies. This project is the first transnational encyclopedia to offer such an interdisciplinary and wide overview of these topics, including perspectives on public relations, crisis management, communication studies, as well as political science, political marketing, and policy studies. It is an interdisciplinary work, which involved an extraordinary pool of contributors made up of leading scholars and practitioners from all around the globe; it is a live and evolving project focused on drawing together grounded international knowledge for our diverse and developing world. The 200+ entries of the Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs (to be found as a live reference work online here, and in two print volumes in 2022) address these research avenues, tackling a growing demand for a comprehensive international reference work regarding key global sectors and policymaking structures, looking beyond the traditional markets of Europe and North America to incorporate practice and research from Asia, Africa, Oceania, and Latin America. This encyclopedia acts as a synthesis of existing research, and aims to aid academics, students, and practitioners navigate their relevant fields around the globe.