Consumer Decision Making Analytics And Ai
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Consumer Decision Making Analytics And Ai
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Author : Andrew Smith
language : en
Publisher: Taylor & Francis
Release Date : 2025-06-27
Consumer Decision Making Analytics And Ai written by Andrew Smith and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-27 with Business & Economics categories.
Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science. Based on extant and emerging research, the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It synthesizes consumer research with the relevant literature on computational ‘thinking,’ human– computer interaction, AI, decision delegation and consumer analytics, linking them in a coherent fashion. The authors utilize original exhibits and real- world data in an accessible format to both engage and challenge the reader. This cutting- edge book is a must- read for scholars and upper- level students researching and studying marketing, consumer behaviour, AI, decision-making and behavioural science.
Consumer Decision Making Analytics And Ai
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Author : Andrew Peter Smith
language : en
Publisher:
Release Date : 2025
Consumer Decision Making Analytics And Ai written by Andrew Peter Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025 with Business & Economics categories.
"Many decisions in our lives are decisions we make as consumers and buyers. Analytics driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our emerging reality as human actors embedded in a system of exchange driven by fast evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science. Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It synthesises consumer research with the relevant literature on computational 'thinking', human-computer interaction, AI, decision delegation and consumer analytics, linking them in a coherent fashion. The authors utilise original exhibits and real-world data in an accessible format to both engage and challenge the reader. This cutting edge book is a must read for scholars and upper level students researching and studying marketing, consumer behaviour, AI, decision-making and behavioural science"-- Provided by publisher.
Consumer Decision Making Analytics And Ai
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Author : Andrew Smith
language : en
Publisher: Routledge
Release Date : 2025
Consumer Decision Making Analytics And Ai written by Andrew Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025 with Business & Economics categories.
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
Exploring Ai And Consumer Decision Making In Tourism And Marketing
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Author : Elgammal, Islam
language : en
Publisher: IGI Global
Release Date : 2025-06-27
Exploring Ai And Consumer Decision Making In Tourism And Marketing written by Elgammal, Islam and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-27 with Business & Economics categories.
Artificial intelligence (AI) changes the way consumers make decisions in tourism and marketing. From personalized travel recommendations to dynamic pricing and targeted advertising, AI tools shape how people search for, choose, and experience destinations and services. AI continues to influence consumer behavior, including how data-driven technologies impact trust, choice, and satisfaction. However, various ethical, social, and economic implications of using AI in these industries remain, raising important questions about privacy, transparency, and the human touch in consumer experiences. Further research may reveal the lasting impact of intelligent technologies in hospitality and tourism practices. Exploring AI and Consumer Decision-Making in Tourism and Marketing explores how AI technologies influence consumer decision-making in tourism and marketing, including personalization, recommendation systems, and targeted advertising. It examines the effects of these tools on consumer behavior, trust, and engagement, as well as the ethical and practical challenges they present for businesses and consumers. This book covers topics such as advertising, ethics and law, and sociology, and is a useful resource for engineers, business owners, sociologists, academicians, researchers, and data scientists.
Consumer Behaviour And Analytics
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Author : Andrew Smith
language : en
Publisher: Taylor & Francis
Release Date : 2023-11-08
Consumer Behaviour And Analytics written by Andrew Smith and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-08 with Business & Economics categories.
The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits, and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides.
Artificial Intelligence Marketing And Predicting Consumer Choice
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Author : Steven Struhl
language : en
Publisher: Kogan Page
Release Date : 2017
Artificial Intelligence Marketing And Predicting Consumer Choice written by Steven Struhl and has been published by Kogan Page this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice, and develop your understanding through practical terms that are grounded in business reality.
Decoding Consumer Behavior Using The Insight Equation And Ai Marketing
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Author : J Nair, Arjun
language : en
Publisher: IGI Global
Release Date : 2025-03-26
Decoding Consumer Behavior Using The Insight Equation And Ai Marketing written by J Nair, Arjun and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-26 with Business & Economics categories.
In an era characterized by data abundance and technological advancements, marketing is undergoing a profound transformation. The integration of AI into marketing strategies and the development of the AI marketing matrix have become crucial tools for understanding and decoding consumer behavior. Insights from marketing, technology, psychology and ethics offer a holistic perspective on the integration of AI in marketing, enabling the implementation of AI-driven strategies for enhanced consumer engagement and data-informed decision-making. Decoding Consumer Behavior Using the Insight Equation and AI Marketing explores the historical context, technology, applications and ethical considerations of AI in marketing. It covers the historical evolution of marketing and consumer behavior, dives into the mechanics of AI and data analytics, explores the psychology behind consumer choices and investigates the practical implementation of AI technologies in marketing strategies. Covering topics such as brand storytelling, music recommendation systems, and green energy, this book is an excellent resource for marketing professionals, digital marketers, data analysts, data scientists, business owners, ethics and privacy professionals, technology enthusiasts, scholars, academicians, and more.
Ai Marketing And Ethical Considerations In Consumer Engagement
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Author : J Nair, Arjun
language : en
Publisher: IGI Global
Release Date : 2025-05-07
Ai Marketing And Ethical Considerations In Consumer Engagement written by J Nair, Arjun and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-07 with Business & Economics categories.
As artificial intelligence (AI) transforms the landscape of marketing, it brings both unprecedented opportunities and complex ethical challenges. AI-driven tools enable businesses to personalize consumer engagement at higher levels, offering tailored experiences that increase customer satisfaction and drive sales. However, these advancements also raise ethical concerns regarding privacy, data usage, and the potential for manipulation. Marketers must navigate this balance between leveraging AI for business growth and ensuring they respect consumer rights, transparency, and trust. This intersection of innovation and ethics requires further exploration of how AI should be applied in consumer engagement strategies. AI Marketing and Ethical Considerations in Consumer Engagement examines the use of AI in business marketing practices. It explores ethical issues in consumer science that might influence the successful integration of AI in organizational processes. This book covers topics such as ethics and law, data privacy, and sustainability, and is a useful resource for business owners, computer engineers, marketing professionals, academicians, researchers, and data scientists.
Enhancing And Predicting Digital Consumer Behavior With Ai
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Author : Musiolik, Thomas Heinrich
language : en
Publisher: IGI Global
Release Date : 2024-05-13
Enhancing And Predicting Digital Consumer Behavior With Ai written by Musiolik, Thomas Heinrich and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-13 with Business & Economics categories.
Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
Integrating Ai Driven Technologies Into Service Marketing
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Author : Nadda, Vipin
language : en
Publisher: IGI Global
Release Date : 2024-08-29
Integrating Ai Driven Technologies Into Service Marketing written by Nadda, Vipin and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-29 with Computers categories.
In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies. Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.