Integrating Ai Driven Technologies Into Service Marketing
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Integrating Ai Driven Technologies Into Service Marketing
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Author : Nadda, Vipin
language : en
Publisher: IGI Global
Release Date : 2024-08-29
Integrating Ai Driven Technologies Into Service Marketing written by Nadda, Vipin and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-29 with Computers categories.
In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies. Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.
Integrating Ai Driven Technologies Into Service Marketing
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Author :
language : en
Publisher:
Release Date : 2024
Integrating Ai Driven Technologies Into Service Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with categories.
Integrating Ai Driven Technologies Into Service Marketing Vol 1
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Author : Vipin Nadda
language : en
Publisher: Integrating AI-Driven Technologies Into Service Marketing
Release Date : 2024-08-29
Integrating Ai Driven Technologies Into Service Marketing Vol 1 written by Vipin Nadda and has been published by Integrating AI-Driven Technologies Into Service Marketing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-29 with Business & Economics categories.
Integrating Ai Driven Technologies Into Service Marketing Vol 2
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Author : Vipin Nadda
language : en
Publisher: Integrating AI-Driven Technologies Into Service Marketing
Release Date : 2024-08-29
Integrating Ai Driven Technologies Into Service Marketing Vol 2 written by Vipin Nadda and has been published by Integrating AI-Driven Technologies Into Service Marketing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-29 with Business & Economics categories.
Strategic Workforce Reskilling In Service Marketing
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Author : J Nair, Arjun
language : en
Publisher: IGI Global
Release Date : 2025-04-17
Strategic Workforce Reskilling In Service Marketing written by J Nair, Arjun and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-17 with Business & Economics categories.
In the contemporary landscape, there is a critical nexus of service marketing innovation, workforce upskilling, and ethical business paradigms. The domain where marketing innovation intersects sustainability and corporate ethics is underexplored. Enterprises can adopt avant-garde strategies, such as voice search technology, to enhance service provision, while advancing sustainability and corporate social responsibility (CSR). However, voice search technology remains an under-researched area, particularly its ramifications for workforce reskilling and its capacity to transform service marketing dynamics. Strategic Workforce Reskilling in Service Marketing paves the way for novel academic inquiry and theoretical elaboration in an era of rapidly evolving technological paradigms. Through a synthesis of theoretical frameworks and empirical case studies, it offers profound insights into the confluence of technology, reskilling, and responsible corporate practices. Covering topics such as employee retention, gamified training, and environmental awareness, this book is an excellent resource for business leaders, marketing practitioners, human resources professionals, policymakers, researchers, academicians, and more.
Intersections Of Niche Tourism And Marketing
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Author : Sousa, Bruno Barbosa
language : en
Publisher: IGI Global
Release Date : 2025-03-05
Intersections Of Niche Tourism And Marketing written by Sousa, Bruno Barbosa and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-05 with Business & Economics categories.
As the tourism industry changes, niche tourism has emerged as a dynamic and growing sector, catering to specialized interests and unique travel preferences. This shift toward more personalized and focused travel experiences reshapes how destinations and services are marketed to potential tourists. From eco-tourism and adventure travel to cultural, wellness, and culinary tourism, the intersections of niche tourism and marketing have created new opportunities for both travelers and businesses. By leveraging targeted marketing strategies, destinations can attract specific audiences while offering tailored experiences that resonate with their interests. Further research into how the convergence of niche tourism and innovative marketing techniques has reshaped the tourism landscape may provide insights into the growing demand for specialized travel experience and the strategies that drive their success. Intersections of Niche Tourism and Marketing explores the use of marketing and consumer science in niche tourism practices. It examines the potential of marketing technology, data science, and destination services, to attract niche tourists and increase interest and revenue in specific regions. This book covers topics such as digital marketing, sustainable development, and consumer behavior, and is a useful resource for business owners, marketers, tourism professionals, academicians, and researchers.
Leveraging Ai Powered Marketing In The Experience Driven Economy
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Author : Dulloo, Rhytheema
language : en
Publisher: IGI Global
Release Date : 2025-04-18
Leveraging Ai Powered Marketing In The Experience Driven Economy written by Dulloo, Rhytheema and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-18 with Business & Economics categories.
Emerging cutting-edge technologies, particularly artificial intelligence (AI), present a shift in the marketing landscape, ushering in Marketing 5.0. It drastically reshapes the way brands engage with customers, and in the Marketing 5.0 era, where experiences are key, businesses must rise above conventional marketing practices to meet consumer demands. By embracing AI-driven technologies and the principles of the consumer experience economy, businesses can emerge as beacons of innovation and creativity, offering personalized experiences over simple goods or services. Leveraging AI-Powered Marketing in the Experience-Driven Economy explores the disruptive potential of AI in marketing and its groundbreaking impact on immersive and meaningful consumer experiences. The strategic frameworks and best practices needed to demystify AI's leading-edge prowess and drive innovation across the entire experience cycle offer a roadmap to current marketing professionals. Covering topics such as in-store experiences, neuromarketing, and online visibility, this book is an excellent resource for marketing professionals, social media managers, economists, business owners, researchers, academicians, and more.
Open Innovation And Technology In Tourism And Hospitality
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Author : Ramos, Célia M.Q.
language : en
Publisher: IGI Global
Release Date : 2025-04-23
Open Innovation And Technology In Tourism And Hospitality written by Ramos, Célia M.Q. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-23 with Business & Economics categories.
Tourism and hospitality companies face different challenges related to sustainability, innovation, digital transformation, and consumer behavior. The adoption of innovative technologies has improved customer experience, optimized internal processes, and created new forms of traveler interactions. Tourism professionals must be prepared for a more high-tech, sustainability-oriented world that has become ingrained in daily life. However, the response to these challenges requires an open innovation approach, which involves collaboration with external partners and the creation of knowledge. Further research into this approach may revolutionize the way companies develop and implement new technologies. Open Innovation and Technology in Tourism and Hospitality explores how open innovation and technology shape the future of tourism and hospitality. It examines how companies can take advantage of these trends to remain competitive and relevant in today's market. Covering topics such as user-centered hospitality, thermalism, and healthy eating, this book is an excellent resource for entrepreneurs, managers, economists, business owners, researchers, academicians, and more.
Global Sustainable Practices In Gastronomic Tourism
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Author : Rana, Varinder Singh
language : en
Publisher: IGI Global
Release Date : 2024-12-02
Global Sustainable Practices In Gastronomic Tourism written by Rana, Varinder Singh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-02 with Business & Economics categories.
Developing sustainable practices in gastronomic tourism is essential for creating a responsible and impactful travel experience. As travelers become conscious of their environmental and social impact, the culinary tourism sector prioritizes sustainability at every stage. This includes promoting local ingredients, supporting small-scale producers, and minimizing food waste while also celebrating cultural heritage through authentic culinary experiences. Gastronomic tourism enhances the visitor experience while contributing to the preservation of local ecosystems and communities. Further research into gastronomic tourism is necessary to promote multi-stakeholder cooperation between local communities, companies, NGOs, and governments for improved sustainability of culinary tourism. Global Sustainable Practices in Gastronomic Tourism explores sustainability principles in relation to culinary tourism, including its effects on the environment, society, and economy. It examines how sustainable tourism practices incorporate gastronomic heritage, emphasizing the value of maintaining regional food systems and culinary customs. This book covers topics such as conservation and preservation, social media, and waste management, and is a useful resource for hospitality and tourism professionals, economists, environmental scientists, marketers, business owners, academicians, and researchers.
Enhancing Workplace Productivity Through Gender Equity And Intergenerational Communication
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Author : Chandan, Harish C.
language : en
Publisher: IGI Global
Release Date : 2025-06-19
Enhancing Workplace Productivity Through Gender Equity And Intergenerational Communication written by Chandan, Harish C. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-19 with Business & Economics categories.
In today’s work environment, fostering gender equity and strengthening communication has become essential to enhance workplace productivity. As companies strive for innovation and resilience, having a diverse perspective ensures equitable opportunities and representation to all genders can unlock greater collaboration, creativity, and efficiency. By creating inclusive cultures that value both experience and fresh viewpoints, companies can harness the full potential of their teams, driving sustainable success and a more engaged, empowered workforce. Enhancing Workplace Productivity Through Gender Equity and Intergenerational Communication discusses how workplace productivity can be increased through gender equity. It further investigates how intergenerational communication between different genders can increase innovation and workplace productivity. Covering topics such as entrepreneurship, multigenerational workforce, and workplace productivity, this book is an excellent resource for researchers, academicians, policymakers, human resource professionals, business leaders, and more.