Intersections Of Niche Tourism And Marketing
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Intersections Of Niche Tourism And Marketing
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Author : Sousa, Bruno Barbosa
language : en
Publisher: IGI Global
Release Date : 2025-03-05
Intersections Of Niche Tourism And Marketing written by Sousa, Bruno Barbosa and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-05 with Business & Economics categories.
As the tourism industry changes, niche tourism has emerged as a dynamic and growing sector, catering to specialized interests and unique travel preferences. This shift toward more personalized and focused travel experiences reshapes how destinations and services are marketed to potential tourists. From eco-tourism and adventure travel to cultural, wellness, and culinary tourism, the intersections of niche tourism and marketing have created new opportunities for both travelers and businesses. By leveraging targeted marketing strategies, destinations can attract specific audiences while offering tailored experiences that resonate with their interests. Further research into how the convergence of niche tourism and innovative marketing techniques has reshaped the tourism landscape may provide insights into the growing demand for specialized travel experience and the strategies that drive their success. Intersections of Niche Tourism and Marketing explores the use of marketing and consumer science in niche tourism practices. It examines the potential of marketing technology, data science, and destination services, to attract niche tourists and increase interest and revenue in specific regions. This book covers topics such as digital marketing, sustainable development, and consumer behavior, and is a useful resource for business owners, marketers, tourism professionals, academicians, and researchers.
Cross Border Regions Cooperation And Implications For Organizations
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Author : Sousa, Bruno Barbosa
language : en
Publisher: IGI Global
Release Date : 2025-06-04
Cross Border Regions Cooperation And Implications For Organizations written by Sousa, Bruno Barbosa and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-04 with Business & Economics categories.
Strategic place marketing that uses natural resources and local assets to increase an organization’s regional competitiveness has significant influence on not only the organization’s economic growth but also its social and ecological aspects. By integrating cross-border regions and place marketing into territorial strategies, more collaborative relationships may be built with tourists, residents, and stakeholders. These strategic partnerships may, as a result, contribute to community engagement, territorial resilience, and sustainability. Furthermore, by broadening the breadth of place marketing and contiguous territorial spaces, the concepts become more interdisciplinary, having implications for other fields as well. Cross-Border Regions Cooperation and Implications for Organizations explores the evolution and trends of cross-border regions cooperation. Additionally, it discusses the implications for the future of organizations and customer relationship management. Covering topics such as experiential marketing, international volunteering, and shadow destinations, this book is an excellent resource for marketers, stakeholders, professionals, researchers, scholars, academicians, and more.
The Intersection Of Star Culture In America And International Medical Tourism
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Author : Kathy Merlock Jackson
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2015-12-24
The Intersection Of Star Culture In America And International Medical Tourism written by Kathy Merlock Jackson and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-24 with Social Science categories.
The Intersection of Star Culture in America and International Medical Tourism: Celebrity Treatment argues that celebrity cases and media content drive awareness of medical tourism among Americans at a time when the medical system is under intense scrutiny. By popularizing international sites for treatment, procedures not available in the US, and different approaches to patient care, media narratives present options for health care, triggering dialogue on one of America’s most important human welfare issues.
Niche Tourism
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Author : Marina Novelli
language : en
Publisher: Routledge
Release Date : 2007-06-01
Niche Tourism written by Marina Novelli and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-01 with Business & Economics categories.
Niche Tourism examines one of the fastest growing areas within the tourism sector. This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. With an emphasis on linking theory to practice, it is underpinned by up-to-date international case studies from around the world. Divided into 3 parts, it covers a variety of aspects under the headings of special interest tourism, tradition and culture base tourism and activity-based tourism.
Classed Intersections
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Author : Yvette Taylor
language : en
Publisher: Routledge
Release Date : 2016-05-23
Classed Intersections written by Yvette Taylor and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-23 with Social Science categories.
Classed Intersections examines the salience, transformation and tension of class analysis at a crucial juncture in its return to and reinvention of sociological agendas. The contributors, including both established and emerging academics, examine class as produced through combined social, cultural and economic practices but are clear not to reify class over and above other paradigms; instead a number of key intersections are fore grounded including gender, ethnicity and sexuality. The collection draws on a variety of methodological positions, including in-depth interviews, ethnographies, and auto-biographical approaches. It scrutinizes classed intersections across a wide range of social spheres and practices, including education, the workplace, everyday life, citizenship struggles, consumption, the family and sexuality. Taken together, this volume will enhance efforts to establish 'new' working class studies both in the UK and around the world.
Exploring Niche Tourism Business Models Marketing And Consumer Experience
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Author : Rodrigues, Maria Antónia
language : en
Publisher: IGI Global
Release Date : 2023-08-18
Exploring Niche Tourism Business Models Marketing And Consumer Experience written by Rodrigues, Maria Antónia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-18 with Business & Economics categories.
The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism is considerably important for the future of tourism companies and destination managers. Thus, it is essential for tourism companies and destination managers to be proactive and adapt to market changes and challenges to hold a stronger position in the business environment in the future. Exploring Niche Tourism Business Models, Marketing, and Consumer Experience provides relevant theoretical and empirical research findings, an innovative and multifaceted perspective of the niche tourist experience, and an understanding of how companies adopt business models based on sustainable paradigms and innovative technologies as a way to create value. Covering topics such as business models, rural tourism, and visitor experience, this premier reference source is an essential resource for marketing managers, product developers, niche tourism executives, marketing and tourism students, business professionals, researchers, and academicians.
Niche Tourism And Sustainability
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Author : Anna Farmaki
language : en
Publisher: CABI
Release Date : 2024-12-23
Niche Tourism And Sustainability written by Anna Farmaki and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-23 with Travel categories.
Niche tourism, also known as special interest tourism, refers to specialized tourism products offered to a small group of tourists. Examples include ecotourism, rural tourism, birdwatching tourism, dark tourism and motorcycle tourism. Regarded as the antidote to mass tourism, niche tourism has become particularly popular in recent years as a tourism developmental option that can address the problems caused by mass tourism including overtourism. It is commonly acknowledged that niche tourism fosters responsible tourism practices, minimizes negative tourism impacts and helps preserve the environment and culture of destinations; thereby, promoting sustainability in tourism. Likewise, niche tourism seems to be better equipped to address the needs and preferences of today's sophisticated and diverse tourist market. This book is a collection of 12 conceptual and empirical chapters presenting niche tourism cases from around the world. It examines tourist behaviour and experiences, resident perspectives, implementation practices and future prospects, and contributes to the debate on tourism development and sustainability.
Hospitality And Tourism Marketing
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Author : Robert Ebo Hinson
language : en
Publisher: CRC Press
Release Date : 2024-04-05
Hospitality And Tourism Marketing written by Robert Ebo Hinson and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-05 with Business & Economics categories.
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.
Shifts In Knowledge Sharing And Creativity For Business Tourism
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Author : Bari, Muhammad Waseem
language : en
Publisher: IGI Global
Release Date : 2024-04-03
Shifts In Knowledge Sharing And Creativity For Business Tourism written by Bari, Muhammad Waseem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-03 with Business & Economics categories.
In the contemporary landscape, the significance of business tourism has surged, drawing substantial attention from researchers in the realms of social and management sciences. Defined as an individual's travel outside their local town for business opportunities, transactions, enjoyment, and learning, business tourism has undergone notable shifts, especially in the wake of the COVID-19 pandemic. The book titled Shifts in Knowledge Sharing and Creativity for Business Tourism emerges as a solution to unravel the positive and negative impacts of the pandemic on business traveling, specifically addressing changes in the frequency of business tourism and its effects on employee learning and knowledge transfer skills. This book meticulously covers a spectrum of aspects related to the evolving landscape of business tourism post-COVID-19. Its objective is multifaceted: first, to underscore the importance of business tourism in the domains of social sciences and management sciences literature; second, to deepen the understanding of how business tourism facilitates learning across diverse theories and concepts through interactions with different cultures; third, to explore the transferability of knowledge learned in various places to domestic implementations; fourth, to enhance individual and organizational innovation and creativity skills catalyzed by business tourism; and fifth, to delve into the dynamics of tacit and explicit knowledge transfer in the post-pandemic business environment.
Customer Service Delivery In Africa
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Author : Robert Ebo Hinson
language : en
Publisher: CRC Press
Release Date : 2024-02-26
Customer Service Delivery In Africa written by Robert Ebo Hinson and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-26 with Business & Economics categories.
Customer service management is one of the key pillars of today’s business environment. Businesses operating in sub-Saharan Africa and other frontier markets have begun to embrace the concept of customer service management, with many incorporating the notion into their mission statements – with many forward-thinking companies transitioning from a transactional to a more strategic view of the customer. As customers have evolved and transformed from "passive audiences" to "active players" businesses are moving away from "the old industry model that sees value as created from goods and services to a new model where value is created by experiences". Today, businesses and customers create value through customised, co-produced offerings. This co-creation of value helps firms highlight the customer’s or consumer’s point of view and improve the front-end process of identifying customers’ needs. Given the increasing recognition of the customer as a co-creator of value, perceptions of customer service quality during COVID-19 and afterwards matter to businesses in Africa looking to thrive in a new post-COVID era since customers increasingly face several choices in the bid to access consumer products and services. This book consists of seven chapters beginning with an overview detailing the importance of customer service matters to Africa’s development and ending with a discussion of the future directions for enhanced customer service delivery in Africa. Each chapter in this book includes actual customer service and delivery practices from various countries on the African continent, including Egypt, Ghana, and South Africa, and uncovers the challenges, successes, and potential areas for improvement in delivering quality customer service.