Integrating Ai Driven Technologies Into Service Marketing Vol 1
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Integrating Ai Driven Technologies Into Service Marketing Vol 1
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Author : Vipin Nadda
language : en
Publisher: Integrating AI-Driven Technologies Into Service Marketing
Release Date : 2024-08-29
Integrating Ai Driven Technologies Into Service Marketing Vol 1 written by Vipin Nadda and has been published by Integrating AI-Driven Technologies Into Service Marketing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-29 with Business & Economics categories.
Integrating Ai Driven Technologies Into Service Marketing
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Author : Nadda, Vipin
language : en
Publisher: IGI Global
Release Date : 2024-08-29
Integrating Ai Driven Technologies Into Service Marketing written by Nadda, Vipin and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-29 with Computers categories.
In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies. Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.
Ai In Marketing Sales And Service
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Author : Peter Gentsch
language : en
Publisher: Springer
Release Date : 2018-10-22
Ai In Marketing Sales And Service written by Peter Gentsch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-22 with Computers categories.
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
Open Innovation And Technology In Tourism And Hospitality
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Author : Ramos, Célia M.Q.
language : en
Publisher: IGI Global
Release Date : 2025-04-23
Open Innovation And Technology In Tourism And Hospitality written by Ramos, Célia M.Q. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-23 with Business & Economics categories.
Tourism and hospitality companies face different challenges related to sustainability, innovation, digital transformation, and consumer behavior. The adoption of innovative technologies has improved customer experience, optimized internal processes, and created new forms of traveler interactions. Tourism professionals must be prepared for a more high-tech, sustainability-oriented world that has become ingrained in daily life. However, the response to these challenges requires an open innovation approach, which involves collaboration with external partners and the creation of knowledge. Further research into this approach may revolutionize the way companies develop and implement new technologies. Open Innovation and Technology in Tourism and Hospitality explores how open innovation and technology shape the future of tourism and hospitality. It examines how companies can take advantage of these trends to remain competitive and relevant in today's market. Covering topics such as user-centered hospitality, thermalism, and healthy eating, this book is an excellent resource for entrepreneurs, managers, economists, business owners, researchers, academicians, and more.
Ai Innovations In Service And Tourism Marketing
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Author : Nadda, Vipin
language : en
Publisher: IGI Global
Release Date : 2024-08-01
Ai Innovations In Service And Tourism Marketing written by Nadda, Vipin and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-01 with Business & Economics categories.
The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored recommendations and promotions. AI-powered marketing campaigns can adapt in real-time, ensuring messages resonate with the right audience. AI Innovations in Service and Tourism Marketing discusses cutting-edge innovations in the use of AI technologies in service and tourism marketing. It explains how to harness these technologies to enhance customer experience and drive engagement. Covering topics such as automation, chatbots, and operational efficiency, this book is an excellent resource for managers, marketing professionals, business leaders, researchers, academicians, educators, and postgraduate students.
Empowering Value Co Creation In The Digital Era
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Author : Sousa, Bruno Barbosa
language : en
Publisher: IGI Global
Release Date : 2025-04-23
Empowering Value Co Creation In The Digital Era written by Sousa, Bruno Barbosa and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-23 with Business & Economics categories.
In the digital era, the concept of value co-creation evolved from a passive exchange to a dynamic, collaborative process that empowers organizations and consumers. The rise of interconnected technologies, data-driven insights, and digital platforms unlock new avenues for creating shared value. Companies can now engage customers, partners, and competitors in real-time, transforming traditional business models into systems of innovation. Empowering value co-creation fosters an environment where all stakeholders contribute, interact, and obtain mutual benefits, driving sustainable growth, customer satisfaction, and competitive advantage. Empowering Value Co-Creation in the Digital Era explores emerging trends in co-creation in business, highlighting how value co-creation can transform customer relationships in the digital era and digital age. It examines the evolution and trends of digital transformation and its implications in organizations and customer relationship management. This book covers topics such as entrepreneurship, digital technology, and manufacturing, and is a useful resource for business owners, entrepreneurs, computer engineers, academicians, researchers, and data scientists.
Strategic Workforce Reskilling In Service Marketing
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Author : J Nair, Arjun
language : en
Publisher: IGI Global
Release Date : 2025-04-17
Strategic Workforce Reskilling In Service Marketing written by J Nair, Arjun and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-17 with Business & Economics categories.
In the contemporary landscape, there is a critical nexus of service marketing innovation, workforce upskilling, and ethical business paradigms. The domain where marketing innovation intersects sustainability and corporate ethics is underexplored. Enterprises can adopt avant-garde strategies, such as voice search technology, to enhance service provision, while advancing sustainability and corporate social responsibility (CSR). However, voice search technology remains an under-researched area, particularly its ramifications for workforce reskilling and its capacity to transform service marketing dynamics. Strategic Workforce Reskilling in Service Marketing paves the way for novel academic inquiry and theoretical elaboration in an era of rapidly evolving technological paradigms. Through a synthesis of theoretical frameworks and empirical case studies, it offers profound insights into the confluence of technology, reskilling, and responsible corporate practices. Covering topics such as employee retention, gamified training, and environmental awareness, this book is an excellent resource for business leaders, marketing practitioners, human resources professionals, policymakers, researchers, academicians, and more.
Enhancing Workplace Productivity Through Gender Equity And Intergenerational Communication
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Author : Chandan, Harish C.
language : en
Publisher: IGI Global
Release Date : 2025-06-19
Enhancing Workplace Productivity Through Gender Equity And Intergenerational Communication written by Chandan, Harish C. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-19 with Business & Economics categories.
In today’s work environment, fostering gender equity and strengthening communication has become essential to enhance workplace productivity. As companies strive for innovation and resilience, having a diverse perspective ensures equitable opportunities and representation to all genders can unlock greater collaboration, creativity, and efficiency. By creating inclusive cultures that value both experience and fresh viewpoints, companies can harness the full potential of their teams, driving sustainable success and a more engaged, empowered workforce. Enhancing Workplace Productivity Through Gender Equity and Intergenerational Communication discusses how workplace productivity can be increased through gender equity. It further investigates how intergenerational communication between different genders can increase innovation and workplace productivity. Covering topics such as entrepreneurship, multigenerational workforce, and workplace productivity, this book is an excellent resource for researchers, academicians, policymakers, human resource professionals, business leaders, and more.
Global Sustainable Practices In Gastronomic Tourism
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Author : Rana, Varinder Singh
language : en
Publisher: IGI Global
Release Date : 2024-12-02
Global Sustainable Practices In Gastronomic Tourism written by Rana, Varinder Singh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-02 with Business & Economics categories.
Developing sustainable practices in gastronomic tourism is essential for creating a responsible and impactful travel experience. As travelers become conscious of their environmental and social impact, the culinary tourism sector prioritizes sustainability at every stage. This includes promoting local ingredients, supporting small-scale producers, and minimizing food waste while also celebrating cultural heritage through authentic culinary experiences. Gastronomic tourism enhances the visitor experience while contributing to the preservation of local ecosystems and communities. Further research into gastronomic tourism is necessary to promote multi-stakeholder cooperation between local communities, companies, NGOs, and governments for improved sustainability of culinary tourism. Global Sustainable Practices in Gastronomic Tourism explores sustainability principles in relation to culinary tourism, including its effects on the environment, society, and economy. It examines how sustainable tourism practices incorporate gastronomic heritage, emphasizing the value of maintaining regional food systems and culinary customs. This book covers topics such as conservation and preservation, social media, and waste management, and is a useful resource for hospitality and tourism professionals, economists, environmental scientists, marketers, business owners, academicians, and researchers.
Strengthening Human Relations In Organizations With Ai
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Author : Ahmed, Ezaz
language : en
Publisher: IGI Global
Release Date : 2025-03-20
Strengthening Human Relations In Organizations With Ai written by Ahmed, Ezaz and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-20 with Business & Economics categories.
Artificial intelligence (AI) is playing a crucial role in addressing widespread skills and labor shortages affecting most industries around world. Organizations are also seeking help from AI to improve their recruitment and retention policies, which can help acquiring a more diverse and empowered workforce equipped with innovative skills and training. Most of the organizations are also adopting AI to improve productivity of customer service officers, offer a better personalized experience for their customers and employees, and streamline processes pertaining to finding information and addressing frequently asked questions by workers and consumers. Therefore, organizations are actively investing in exploring AI and its future application. Strengthening Human Relations in Organizations With AI addresses social, political, ethical, technical, and many other challenges surfacing due to wide spread of AI adoption impacting organizations facing the new challenges of AI adoption and how they can proactively overcome the challenges. It explains the impact of this disruptive technology on our personal and professional lives and how AI may unfold the future of our planet. Covering topics such as employee engagement, ethical governance, and content development, this book is an excellent resource for industry leaders, human resource managers, organizational executives, policymakers, professionals, researchers, scholars, academicians, and more.