Audience Organization
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Cultural Intermediaries
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Author : Jonathon Hutchinson
language : en
Publisher: Springer
Release Date : 2017-09-08
Cultural Intermediaries written by Jonathon Hutchinson and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-08 with Social Science categories.
This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial interests. However, this everyday social media practice also presents an opportunity for socially and morally motivated intermediaries to impact on public issues. Cultural Intermediaries: Audience Participation in Media Organisations is intended to provide an explicit overview of how one notable media organization, the Australian Broadcasting Corporation (ABC), incorporates participation into its production methodology, while maintaining its role as a public service media organisation. The book provides several cases studies of successful audience participation across socially motivated projects. Finally, the book provides an updated framework to understand how cultural intermediation can facilitate authentic audience participation in media organisations.
Marketing For Cultural Organizations
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Author : Bonita M. Kolb
language : en
Publisher: Routledge
Release Date : 2013-07-18
Marketing For Cultural Organizations written by Bonita M. Kolb and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-18 with Business & Economics categories.
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations. This book covers: - Cost effective methods of researching the audience using technology - Developing a consistent, branded online message - Using social media to increase audience engagement, and involve them in the creative process With an approach that is jargon-free and focused on practical application, this book is designed for both undergraduate and graduate students of arts marketing and cultural management.
Logics Of Organization Theory
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Author : Michael T. Hannan
language : en
Publisher: Princeton University Press
Release Date : 2012-01-09
Logics Of Organization Theory written by Michael T. Hannan and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-09 with Social Science categories.
Building theories of organizations is challenging: theories are partial and "folk" categories are fuzzy. The commonly used tools--first-order logic and its foundational set theory--are ill-suited for handling these complications. Here, three leading authorities rethink organization theory. Logics of Organization Theory sets forth and applies a new language for theory building based on a nonmonotonic logic and fuzzy set theory. In doing so, not only does it mark a major advance in organizational theory, but it also draws lessons for theory building elsewhere in the social sciences. Organizational research typically analyzes organizations in categories such as "bank," "hospital," or "university." These categories have been treated as crisp analytical constructs designed by researchers. But sociologists increasingly view categories as constructed by audiences. This book builds on cognitive psychology and anthropology to develop an audience-based theory of organizational categories. It applies this framework and the new language of theory building to organizational ecology. It reconstructs and integrates four central theory fragments, and in so doing reveals unexpected connections and new insights.
Surveying Your Arts Audience
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Author :
language : en
Publisher:
Release Date : 1985
Surveying Your Arts Audience written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Art categories.
Recognizing the need to conduct audience studies to aid in arts organizations' policy development, this manual was developed to inform arts organization personnel on how to conduct a valid survey; to discourage poor surveys and raise the standards of audience information; and to provide guidance on when survey consultants should be chosen as well as what to expect from a consultant in terms of audience survey specifications. The manual can be used in a wide range of arts settings and includes survey questions as well as step-by-step instructions on planning, conducting, analyzing, and presenting audience surveys. Field tests were conducted to find out what the manual could do, and site visits monitored the progress of five projects. The manual contains six chapters: (1) "Why an Audience Survey"; (2) "Developing the Questionnaire"; (3) "Sample Design"; (4) "Collecting Survey Data"; (5) "Data Processing"; and (6) "Interpreting and Presenting Survey Results." An appendix of Model Survey Questions is included. (KWL)
Theatre Audience Organization
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Author : Cecil W. Davies
language : en
Publisher:
Release Date : 1972
Theatre Audience Organization written by Cecil W. Davies and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with categories.
Audience Evolution
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Author : Philip M. Napoli
language : en
Publisher: Columbia University Press
Release Date : 2010-11-26
Audience Evolution written by Philip M. Napoli and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-26 with Social Science categories.
Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. Napoli explores the interplay between political and economic interests in the audience marketplace and their effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies. As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions.
Arts Marketing Insights
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Author : Joanne Scheff Bernstein
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-19
Arts Marketing Insights written by Joanne Scheff Bernstein and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-19 with Business & Economics categories.
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.
Secrets To Organizing A Speech For Maximum Impact
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Author : Jim Anderson
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-09-13
Secrets To Organizing A Speech For Maximum Impact written by Jim Anderson and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-13 with categories.
The goal of any speaker is that when they give their speech their audience hangs on their every word. In order to make this happen, we need to find ways to organize our speech so that we can both capture and hold our audience's attention from start to finish. What You'll Find Inside: BACK TO BACK TO BACK TO BACK SPEAKING: HOW TO YOU CAN LEARN TO SPEAK LIKE PRESIDENT OBAMA TECHNICAL TALKS: IS THERE ANY WAY TO MAKE THIS STUFF INTERESTING? THE 2 MOST IMPORTANT THINGS THAT A PUBLIC SPEAKER NEEDS TO DO WHEN THE CURTAIN GOES UP Every speech has to start out well and this is a great opportunity to do some bragging about yourself to your audience. Al Gore has some tips for us so that we can understand what budgets we have to spend during our speech. If you get asked to give more than one speech in a day, you're going to have to know how to manage your voice for the duration. If you want your next speech to make an impression then you are going to have to find a way to inspire your audience. This all starts with how you plan on going on capturing your audience's attention. Networking with your audience is the key to getting them to listen to what you are going to be telling them. Everything that you do starts from the moment that the curtain goes up. What your audience thinks of you is often determined by the introduction. If you get asked to deliver a keynote, then you are going to need to get some guidance on how to create and deliver one successfully. In the end, it's how you choose to organize your speech that will determine the impact that it will have on your audience. Carefully creating a speech that has all of the parts that you are going to need in order to capture your audience's attention is what is going to make your next speech memorable. For more information on what it takes to be a great public speaker, check out my blog, The Accidental Communicator, at: www.TheAccidentalCommunicator.com
A Reader On Audience Development And Cultural Policy
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Author : Steven Hadley
language : en
Publisher: Taylor & Francis
Release Date : 2024-02-22
A Reader On Audience Development And Cultural Policy written by Steven Hadley and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-22 with Performing Arts categories.
This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. Edited and curated to be accessible to both academics and those working in the cultural sector, the book provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Covering a range of topics and international perspectives, it tells the story of how arts marketing and audience development came to be such an important management practice in the cultural sector. This edited volume discusses the relationship of audience development to arts management and cultural policy and outlines the foundational arguments which have led to contemporary debates around everyday creativity and cultural democracy. By providing vital insights from both the theory and practice of arts marketing and audience development, the book will serve as an excellent reference work for researchers. Simultaneously, this book will also be an invaluable read for those working in cultural leadership and arts management roles. The chapters in this book were originally published in various Routledge journals.
The Art Of The Tale
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Author : Steven James
language : en
Publisher: HarperCollins Leadership
Release Date : 2022-08-30
The Art Of The Tale written by Steven James and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-30 with Language Arts & Disciplines categories.
Winner of a 2023 Storytelling World Award Unleash the power of storytelling to transform your talks, speeches, and presentations—whether your audience is a boardroom of executives, a classroom of students, or an auditorium full of eager listeners. Everyone, regardless of their background and training, can improve their storytelling abilities. But what is a story? How can you tell it in a way that delights and informs your listeners? Take a journey into the keys to great storytelling with two of the country’s top experts on story presentation and speech writing. In The Art of the Tale, expert storytellers Steven James and Tom Morrisey team up and tap into their lifetimes of experience to show you how to prepare stellar presentations, tell stories in your own unique way, adapt your material to different groups of listeners, and gain confidence in your ability as a speaker. In this book, you’ll learn why: practice doesn’t make perfect. you should never tell the same story twice. there is no right way to tell a story. it’s best to avoid memorizing your stories. You’ll also find helpful hints on: gaining confidence in your ability as a storyteller. connecting with your audience. matching your expectations with those of your listeners. understanding what makes a good story. drawing truth out of stories you wish to tell. crafting and remembering stories. shaping your memories into inspiring stories. Learn how to tell stories more effectively, lead and teach more creatively, and prepare your message in less time by using this unique resource provided by two of the nation’s premier communicators, who tap into their experience to share a lifetime’s worth of insights and expertise.